about / ambassadors

What is the Ambassador Program?

The PromaxBDA Ambassador Program is a grassroots effort to connect PromaxBDA membership with the organization and year-round involvement for all PromaxBDA initiatives. The program aims to grow our unique promotion, marketing and design community from the inside out, as well as the individual professionals involved. Management, production and marketing executives within broadcast and cable networks have the opportunity to take a leadership role in the entertainment marketing industry by increasing their profile at their network and within the PromaxBDA community.

Ambassadors are viewed as the future of PromaxBDA leadership and are appointed by their network to represent their company within PromaxBDA. As a unique community, PromaxBDA Ambassadors are the first point of contact for their organization for all things related to the association.

  • Ambassadors are the key point of contact to disseminate all information from PromaxBDA within their organization.
  • Ambassadors work with PromaxBDA to drive involvement and participation from within the organization with new initiatives and regularly occurring events throughout the year and during The Conference.
  • Ambassadors play a key role in the promotion of membership within its circle of vendors and partners.

How do I become an Ambassador?

There are a limited number of Ambassador opportunities but if you are interested, we want to know.  The benefits of being an Ambassador include exclusive events, invitations and access to PromaxBDA.

For more information on the duties and benefits, and to submit your nomination, please contact Emily Little, Manager of Member Outreach at 310-789-1525 or by emailing emily@promaxbda.org.

PromaxBDA Ambassadors

Josh Acuff

Senior Writer/Producer, INSP

Josh Acuff has worked in on-air promotions for the past nine years. In 2008 Acuff left his post as writer/producer with INSP to join the small team that launched Halogen in October of 2009. As the Manager of Network Strategy, Josh had oversight of the programming schedule and on-air promotions for Halogen and was responsible for the networks highest performing on-air events.

Karyn Adelstein

SVP, Integrated Marketing, TVGN

An executive with 15 years of experience in television and production, specializing in custom media solutions and branded content integration, Karyn is responsible for creating and overseeing innovative campaigns for TV Guide Network's Fortune 500 ad sales clients. She has previously held positions at FOX, Bunim-Murray, The WB, Warner Bros. Records.

Vincent Aricco

Creative Director, On-Air Promotions, Disney XD

As creative director of on-air promotions at Disney XD, Vincent Aricco collaborates with writers and producers and the art and production departments to create branded, memorable, and entertaining promotions. Previously, Aricco worked with the National Geographic Channel and Cartoon Network.

Deena Beach

Director, Marketing, ABC Family

As the director of marketing at ABC Family, Deena Sanjana develops innovative, multi-platform marketing campaigns that engage ABC Family’s core Millennial audience.  Along with one of the hardest working teams in the business, Sanjana has launched hit original series such as Pretty Little Liars, Switched at Birth, and Baby Daddy. Sanjana began her career in Media, which she credits for her sincere love of data and metrics.

Jeff Blackman

VP, Preschool Brand Creative, Nickelodeon

As VP of Nickelodeon’s Preschool Brand Creative team, Jeff Blackman oversees promotional and branding creative for Nick’s preschool properties. From series launches on Nickelodeon to branding and image work on the 24-hour digital channel Nick Jr., Blackman’s team creates engaging and exciting promotional content directed at preschoolers and their parents.
Previously, Blackman spent 12 years on the Brand Creative team at Comedy Central, helping to launch and maintain such hits as “Chappelle’s Show,” “South Park” and “Reno 911!.”

Kai Brown

Director of Creative and Marketing Operations, BET Networks

Kai A. Brown is an award-winning broadcast media professional with more than 15 years of experience in television production. Brown is currently the director of production at BET Networks in the creative services department. In this role, she manages a team of production managers, coordinators and production assistants. She works in conjunction with the team’s creative directors, media planners and post production to ensure consistency in look, tune-in information and accuracy of all messages.

Brown is a member of Women in Cable Television (WICT), National Association of Multi-Ethnicity in Communications (NAMIC) and a PromaxBDA Ambassador. One of her career highlights was serving as the board chair for the Multi-Media Training Institute (MMTI). MMTI is a nonprofit media production training company for at-risk youth and young adults in the DC Metro Area. It is a true honor for her to contribute to the lives of young people and provide them with tools to accomplish their dreams.

Marley Bunce

VP, Broadcast Production, Discovery Agency, Discovery Communications, LLC

As director of broadcast production management at Discovery Communications, LLC, Marley Bunce is responsible for the overall business management of broadcast marketing production. Bunce and her team support the network marketing teams through Discovery Creative, DCL’s in-house agency, and are responsible for managing the execution of many award-winning on-air and branded entertainment campaigns. Before joining Discovery in 2007, Bunce had 16 years under her belt in the commercial film and video production management world.

Stephen Clark

Manager, Advertising and Promotions, The Weather Channel

Stephen Clark is an award-winning senior writer/producer for The Weather Channel. His primary role is to conceptualize and execute creative for all The Weather Channel platforms including series launch campaigns and upfront presentations, as well as promoting weather.com, mobile app products and contributing to brand strategy. In his spare time, Clark enjoys running, golfing and fishing – all at the same time. Stephen lives in Atlanta with his wife and two daughters.

Rick Dascher

Executive Director, The Sponsor Shop, Turner Entertainment Networks

The Sponsor Shop is Turner Entertainment’s full-service internal creative agency that produces industry-leading sponsorships and promotions for its advertisers in partnership with its ad sales colleagues. The Sponsor Shop is dedicated to creating best-in-class custom content that connects clients’ brands with those of TBS and TNT. For Rick Dascher, this means ensuring his team’s work leaves a lasting impression on every viewer.

Outside of work, Dascher is equally committed to volunteering with Camp Sunshine, an organization that offers year-round programs for children with cancer. Aside from spending a week there every June for summer camp, Dascher also helps them with video projects throughout the year.

He is also a member of the Ambassador team for PromaxBDA. In this capacity he’s proud to share the wonderful work of PromaxBDA with its Atlanta members.

Christopher Donovan

SVP, On-Air Marketing and Promotional Content, E!

Christopher Donovan serves as SVP, on-air marketing and promotional content at E!, where he oversees creative development and execution of the network’s on-air promotions, advertising and more.

Most recently Donovan served as the SVP creative on-air and online promotions department for The CW Television Network. He was instrumental in the initial launch of The CW as well as the development and execution of innovative and highly successful multi-platform campaigns for series such as “Arrow,” “Gossip Girl,” “90210,” “America’s Next Top Model” and “The Vampire Diaries.” 
Donovan joined The CW in March 2006 from The WB Network, where he was responsible for the on-air campaigns for “Gilmore Girls,” “Everwood,” “Smallville,” “Beauty and the Geek” and “Supernatural.”  Prior to The WB, Donovan served as creative director for Fox Sports and Fox Sports Net, working with such preeminent sports franchises as The NFL, The MLB, The NBA and NASCAR.
Donovan’s extensive advertising background includes his creative and production experience for many of the industry’s leading agencies such as  BBDO, JWT and Grey Group working on campaigns for such clients as Apple, Pepsi, Nike, Visa, Frito-Lay, Procter & Gamble and HBO.
Throughout his career, Donovan’s creative efforts have earned numerous nominations and awards, including Clio, Cannes, New York Film Festival, London International Advertising, Telly, PromaxBDA Awards.

Murphy Gilson

SVP, Brand & Creative, Pivot

Murphy Gilson is the award-winning SVP of brand and creative for Pivot, Participant Media’s new television network. Prior to joining Pivot, Gilson launched DIRECTV’s original content channel, Audience, and spent 10 years helping to create prominent campaigns at Fox. He’s also worked at TLC and PBS, and for such clients as the NFL Network, Discovery, National Geographic Channel, ABC Family, G4 and GSN. Gilson is also a director and independent filmmaker, having created several films that have toured the international festival circuit.

Jason Gordon

Creative Director, Family Channel & Disney XD

“Umm, so what exactly is a bumper?” With the answer to that question firmly established, Jason Gordon marched forward into his career in network TV, producing bumpers for shows and movies on Canadian cartoon channel TELETOON. That was just over seven years ago. 

Since then, Gordon has had the pleasure of working on four different kids’ networks managing production deliverables, producing promos, casting and directing voice talent, creating custom music for interstitial campaigns, hiring and developing production talent, and producing three major network rebrands, amongst other things. He loves the challenge of telling stories in short bites. 

Rubén Jácome

Director, On Air Promotion, Grupo Televisa

With more than 20 years of experience working as a broadcast media professional in companies such as MVS Mutivisión, Venevisión, and currently at the largest media corporation in the Spanish speaking world, Televisa, Rubén has developed the necessary skills and awareness to understand the Latin American market needs in the TV Industry. 

Rubén Jácome holds a Master’s degree in Marketing and received an MBA from the Instituto de Empresa (IE) in Madrid, Spain. Nowadays, he is applying to PromaxBDA’s new development program for creative industry leaders, "Thrive".

Natali Johnson

Marketing Manager, Turner Entertainment Marketing, TNT Scripted Originals

As marketing manager for TNT scripted originals, Natali Johnson executes 360° integrated campaigns across print, on-air, out-of-home, digital, radio and non-traditional platforms to drive tune-in for original series. She regularly spearheads initiatives to extend reach and create new consumer connection points via external partnerships and internal resources. Johnson also has a particular enthusiasm for developing strategic marketing ideas and innovative stunts that generate excitement among potential viewers. Her previous experience is in market research at Turner Broadcasting and local advertising at Cox Media. 

Bill Kerner

Director, Brand Strategy, ION Television

Bill Kerner is the director of brand strategy for ION Television. Kerner develops and oversees initiatives that shape the ION Television brand from design through execution. Previously, he was the associate creative director for on-air services. 

Melissa King

Creative Director, Drama, Movies and Specials, ABC Entertainment Marketing

As creative director for ABC Entertainment Marketing, Melissa King leads the creative team that develops and produces marketing campaigns for dramas and specials. Over the past few years, King has worked on some of the network’s most successful campaigns including “Revenge,” “Nashville” and “Scandal,” which in its second season saw the largest ratings increase of any returning drama.

Before her promotion to creative director, King worked as a writer/producer at ABC, marketing specials such as the Oscars, American Music Awards and Country Music Awards. Prior to ABC, King worked in New York at several cable networks including USA Network, Oxygen and Food Network. 

Sarah LaBrache

VP, On-Air Promotion, CBS

Sarah LaBrache serves as VP of CBS on-air promotion most recently overseeing the successful launch campaign for NCIS: Los Angeles. Additionally, she helped establish and currently supervises CBS EyeLab, a Promax award-winning digital promotion unit. LaBrache became a writer and producer for CBS in 2001 and was elevated to her current position in 2007.

Quest Marks

Creative Director, Bravo

As creative director at Bravo, Quest Marks has the responsibility of helping to evolve the Bravo brand through his innovative and creative ideas. He was instrumental in conceptualizing and developing various high profile promo projects for Bravo including the PromaxBDA Gold award winning “Camp by Bravo” summer campaign. Before becoming a creative director, Marks was a writer/producer/editor with Bravo and knows his way around the Avid. First and foremost though, Marks has a passion for telling a story…as long as it is in :60 seconds or less. 

Pauline McAuley

Creative Director, Integrated Marketing, Lifetime Networks

Pauline McAuley currently serves as the director of branded entertainment for TLC’s marketing department. Her on-air campaigns and branded entertainment work have been nominated for numerous industry awards garnering her a collection of statues along the way. McAuley’s contributions to television span more than a decade, with past employers being Animal Planet, The Oxygen Network and MSNBC.  

Terry Minogue

SVP, Marketing and Brand Creative, Spike TV

Terry Minogue is SVP, brand marketing and creative, Spike TV. Minogue leads the strategy and creative execution of Spike’s award-winning promotion and advertising across all platforms. His responsibilities include conceiving and executing branded promotional campaigns, managing both the in-house creative services department and external creative agencies, and implementing brand standards across all creative output for the network.

Minogue most recently served as VP, creative director at Spike, conceiving and implementing campaigns for the network’s major franchises, including “Star Wars on Spike” and Spike Originals including “Bellator MMA,” “Bar Rescue” and “Ink Master.”

Prior to Spike, Minogue was part of the creative team at Syfy that launched “Steven Spielberg Presents ‘Taken’” and “Battlestar Galactica.” Previously, he worked at Powderhouse Productions on documentaries for PBS’s Nova and Discovery Channel.  Minogue began his career at Ogilvy & Mather, and has won numerous creative awards over the course of his career, with his work recognized by PromaxBDA, The One Show, Communication Arts, The Art Directors Club, and The Addy Awards. He serves as a mentor in Viacom’s BEAT program and in New York City Public Schools.

Chuck Moore

Director, On-Air, Turner Classic Movies

Chuck Moore is a director of On-Air for Turner Classic Movies. He has been involved in developing and overseeing promotions for key network initiatives like “31 Days of Oscar” (2009-2012) and the “TCM Classic Film Festival” (2013). He also produced and directed the current image spot for TCM's popular prime time host, Robert Osborne. Other projects include coverage of off-channel events like the TCM Cruise and creation of original digital content. 

Todd Moreland

Design Manager, Travel Channel

Design Manager Todd Moreland has been with Travel Channel for six years, conceptualizing, designing, and executing successful campaigns for programming such as “Anthony Bourdain: No Reservations,” “The Layover, “ “Bizarre Foods,” “Ghost Adventures,” and “Man v. Food.” During this time, he contributed to several rebrands of the network and has won multiple PromaxBDA, Addy, CableFax and CTAM awards. Prior to Travel Channel he was with Discovery Channel, as well as several in-house teams and advertising agencies.

David Otto

Executive Creative Director, Telepictures

David is executive creative director at Telepictures where he's been involved in on-air design campaigns for various shows such as "Extra," "Ellen," "Tyra," "TMZ," and "LifeChangers" among others. Prior to Telepictures, his clients have included NBC, CBS, Fox, and VH1.

David is an alumnus of Art Center College of Design, and lives in Los Angeles. Other interests include architecture, music and ice cream.

Carol Paik

Sr. Writer/Producer, TLC

As the Director of Production for PBS’s in house agency, Carol Paik oversees a talented team of production managers, shooters, writer/producers, preditors and print/digital producers, while also working alongside creative directors and strategists to develop award winning campaigns for brand, primetime and kids programming. 

Carol’s first entry into TV was working on an experimental HBO show,“K Street,” produced by George Clooney and Steven Soderbergh. The unscripted series, based off current events, was conceptualized, shot and delivered each week. After the series ended, she spent several years at a creative agency as a producer where she worked for clients including HBO, Discovery, National Gallery of Art and PBS.

Bill Platt

Executive Writer Producer, CNN Creative Marketing

Bill Platt is an Executive Writer Producer with CNN Creative Marketing. 

An Emmy-Nominated Writer, Producer, Director, and Editor with extensive broadcast, cable and digital media experience, Bill has delivered Award-winning creative work for top cable brands, including CNN, MSNBC, HLN, AMC, Court TV & Sundance Channel. He was Director & Co-Writer of the Syfy Channel Original Movie, "Darklight." As Supervising Producer for Syfy's "Exposure Studios," Bill developed & oversaw the network's short-form, in-house production unit, and helped launch its acclaimed weekly series, "Exposure." 

Bill received an M.F.A. in Film Directing from NYU's Tisch School of the Arts. His short, "Bleach," won the Student Academy Award from A.M.P.A.S. & screened at the Sundance Film Festival. Additionally, Bill received the Directors Guild of America Student Filmmaker Award, which included mentorships with directors Martin Scorsese & Wes Craven.​

Heather Porter

Director, On-Air Promo Creative, FOX Broadcasting Company

Heather Porter has been in the FOX On-Air Promotions Department for 12 years and holds the position of manager. She has been behind the success and launches of such FOX hits as "Bones," "Beverly Hills 90210," "Lie to Me," "Boston Public," "The Simple Life" and many others.

Lara Richardson

SVP, Marketing, Discovery Channel

Lara Richardson serves as SVP of Marketing for Discovery Channel. In this role, she is responsible for creating and executing the vision for the Discovery brand across all platforms, including on-air campaigns, print campaigns, social networking, domestic distribution of creative content and the annual upfront ad sales presentations. 

Richardson’s first project for the network, SHARK WEEK’s 25th anniversary, was a major success as the promo she created for the 25th anniversary campaign grabbed more than 500,000 views on YouTube in August 2012. During Richardson’s tenure, the network smashed several ratings records. 

Prior to joining Discovery Channel, Richardson served as VP of creative for
TLC, where she most recently spearheaded TLC’s rebrand and brought to life its “Red
Door” campaign. Her efforts led to her team being named PromaxBDA In-House Marketing Team of The Year for 2012, as well earning numerous other CINE and PromaxBDA Awards.

In 2005 Richardson worked as a documentary filmmaker where she shot, directed, and produced the film, Katrina: A Volunteer Story for Discovery Production Group. The film
documented her volunteer experience in the days after Hurricane Katrina, and premiered on TLC on August 28, 2006.

Julie Roger

Producer, On-Air Marketing, Animal Planet

Julie Roger is a Producer for Animal Planet On-Air Marketing. Since joining Animal Planet in 2008 Julie has launched and maintained successful campaigns for a variety of Animal Planet programming including Whale Wars, Finding Bigfoot, Tanked and many others. She is a major contributor to the yearly upfront presentations and whatever other marketing initiatives come her way. Julie has over a decade of industry experience. She began her career at Turner Classic Movies in Atlanta. From there she moved to New York and worked as a producer at Syfy before joining the creative team at Animal Planet. When she’s not busy producing promos Julie enjoys running, traveling and spending time with her family.

Kathy Sachi

Senior Writer/Producer of Worldwide Television Marketing and Advertising, Warner Bros.

Kathy Sachi, senior writer/producer of Worldwide Television Marketing and Advertising for Warner Bros., has created countless celebrated campaigns for marquee syndicated programming, including the spots that ushered “Friends” into syndication, on which she served as lead producer (a frequent role). 

Since joining what has essentially become Warner Bros.’ in-house agency, Sachi’s produced numerous sales presentations and promos for Domestic Distribution and International Sales, Cable Sales Marketing, Warner Home Video (“The Big Bang Theory,” “Two and a Half Men,” “The Mentalist”), and WB Games (iOS “Lego Harry Potter 2”). The recipient of numerous PromaxBDA and Telly Awards, Sachi is grateful to have worked with some of the most talented and creative people in the industry.

Michael Scalere

Creative Director, History

Michael Scalere is a creative director at History and oversees the marketing for many of History's hit shows. From logo design, to on- and off-air campaigns, to key art, Scalere is responsible for the creative look and feel of the individual programs he is charged with. Prior to History, Michael worked in HBO's creative services department. 

Jedd Scher

Creative Director, Esquire Network

Jedd Scher is creative director of on-air promos at G4 Television. Scher launched the network’s interstitial franchise and developed award-winning campaigns for programs such as “Attack of the Show!,” “Ninja Warrior,” “Comic-Con Live,” “Bomb Patrol Afghanistan” and “X-Play.” Scher oversees an incredibly talented team of producers, editors, writers and designers.
Scher began his television career by producing commercials for Al Gore’s 2000 presidential campaign.

Ruth Schiller

VP, OAP Operations, FX Networks

Ruth Schiller is currently the director of on-air promotions for Fuel TV. She has extensive experience in developing creative material for use across multiple distribution platforms including theatrical, broadcast, online, mobile, VOD, DVD and DVR. In addition to creative leadership roles at DIRECTV, Fox Reality, 3net and Fuel TV, Schiller 's experience includes stints at creative boutiques developing campaigns for clients that included Nike, Pepsi, Toyota and Gap.

Diana Terry

VP, Corporate Marketing, Univision Communications Inc.

Diana Terry is VP of corporate marketing at Univision Communications Inc., the leading media company serving Hispanic America. She is responsible for developing and managing Univision’s brand identity to ensure consistency and relevance across the company’s portfolio.

Under Terry’s leadership, Univision’s corporate marketing team has been honored with various awards such as: 2012 ACE Awards: Integrated Marketing Award, runner up; 2011 NAMIC: Excellence in Multicultural Marketing Award, first place for Marketing Tactics: Diversity Awareness; OMMA 2011: Website Excellence, Business to Business.

Prior to Univision, Terry served as associate marketing director at Meredith Hispanic Ventures and has held posts at Atlas Group LLC, Latina Media Ventures and DraftWorldWide.

Xochitl Valle

Coordinator, Consumer Marketing, Telemundo Media

As coordinator of experiential/consumer marketing for Telemundo, Xochitl Valle has helped conceptualize, coordinate and execute strategic consumer activations of scale targeted to the US Hispanic audience. Valle has worked on the 2012 Telemundo rebrand, show launches and a various other promotional events in major markets across the US. 

Kevin Vitale

VP, Creative & Brand Strategy, IFC

Kevin Vitale is the VP of creative and brand strategy at IFC, where he oversees all aspects of IFC creative marketing, including on- and off-air promotion, design, on-air media planning and ad sales creative. Since joining IFC in 2007, Vitale has spearheaded his creative team to award-winning creative campaigns such as “Portlandia,” “Comedy Bang! Bang!” and the IFC rebrand to “Always on, Slightly Off.”

Prior to his time at IFC, Vitale held the position of senior writer/producer for the CBS Marketing Group and was responsible for image and nightly promotion for “The Late Show with David Letterman” and produced creative for various other network initiatives such as daytime programming blocks and the CBS upfront. 

Vitale started his career at VH1 holding various roles in the digital, programming and on-air promotion departments. Vitale is an active member of PromaxBDA, serving as a PromaxBDA Ambassador, a mentor in the PromaxBDA Mentorship Program and a member of the Diversity Council.

Allan Wai

Creative Director, HBO

Allan is an award-winning creative whose experience includes premier brands such as HBO, NFL, Microsoft, MTV, and USA Network. From Super Bowl promotions to Times Square billboards, his work has helped drive countless successful campaigns for more than a decade. He currently leads the internal creative team for HBO GO, the gold standard of TV Everywhere.

He has won dozens of industry awards and has been featured in The New York Times, The Wall Street Journal, and other publications. Allan holds a B.S. in communications from Cornell University.