about / board of directors

Joe Earley

COO, Fox Broadcasting Company
PromaxBDA Co-Chair


Joe Earley is responsible for all Fox marketing functions, including on-air and off-air promotion and advertising, national media, national promotions, content production and affiliate marketing. He also oversees all aspects of entertainment publicity, corporate communications and talent relations, as well as creative services, the company’s internal corporate marketing, promotion and special projects arm.

Earley was formerly the EVP of marketing and communications and has also held roles at Fox as EVP of publicity, corporate communications and creative services; SVP, publicity and corporate communications; and VP, entertainment publicity. He also spent several years as director of publicity after joining the network in 1994 as a senior publicist.
 
Before joining Fox, Earley spent several years in media relations at HBO. He began his entertainment career in production and development with producer Gale Anne Hurd. 
 
In 2008, Broadcasting & Cable magazine honored Earley with the prestigious Brand Builders Award, and he was named to the PromaxBDA Board of Directors.

Scot Chastain

SVP, Affiliate Marketing & Development, NBC Television Network
PromaxBDA Co-Chair


Scot Chastain has been the Senior Vice President, Affiliate Marketing and Development, NBC Television Network since the spring of 2008. He reports to Ted Harbert, Chairman, NBC Broadcasting.

In his current role, Chastain oversees the bi-coastal NBC Affiliate Marketing groups that develop and distribute all network marketing, sales and advertising materials for the 234 owned and affiliate television stations. The groups’ efforts ensure promotion of the network across all prime, news, sports, Olympics, daytime, late night and Saturday morning dayparts on local station platforms. In addition, Chastain works on existing and developing new business projects that involve the partnership between the network, stations and their respective ownership groups. He also serves as Executive Producer of NBC's key client presentations plus major affiliate business and marketing meetings.

A key member of NBC transition teams, Chastain served on the KNTV/San Francisco Switch Project and was part of the NBC Universal Integration within TV distribution, TV studio and marketing. He also played a role with the Telemundo network transition, as well as top leadership positions for the marketing and launches of both NBC WeatherPlus and nbcolympics.com.

Chastain also serves on the NBC Universal Marketing Council, a group composed of marketing leaders from all NBCU businesses.

He joined NBC Entertainment in January 1995 as Manager, Affiliate Advertising & Promotion Services and was promoted to Director in 1997 and to Vice President of the department in 1999.

In local markets, prior to joining NBC, Chastain served as Director of Marketing and Promotion at WDSU-TV, the NBC affiliate in New Orleans where he oversaw the entire station brand, marketing, media activities and planning. From 1991 to 1993, he was a Senior Promotion Producer and later, Interim Marketing Director at WXII-TV, the NBC affiliate in Winston-Salem, N.C. Before WXII-TV, Scot was at KBTX-TV, the CBS affiliate in Bryan, Texas for 6 years, serving a variety of roles including Production, Promotion, Operations Manager and Special Projects Executive Producer. Before moving to the CBS affiliate, Chastain spent 5-plus years in a variety of production roles for KAMU-TV (PBS) in College Station, Texas including local freelance production positions for other national/regional sports networks.

He is currently Co-Chair Elect on the Board of Directors of PromaxBDA, a marketing and design trade association. Elected to the board originally in 2005, he served as treasurer from 2007-2008 and for seven consecutive years, led the all-important Conference Committee.

His creative and production work has been recognized by numerous organizations such as PromaxBDA, local branches of the Academy of Television Arts & Sciences and the Muscular Dystrophy Association.

Lisa Gregorian

President & CMO, Warner Bros. Television Group.
PromaxBDA Chair Emeritus


Highly respected marketing innovator Lisa Gregorian was promoted to Chief Marketing Officer of the Warner Bros. Television Group (WBTVG) in May 2010. She had previously served as Executive Vice President, Worldwide Marketing, Warner Bros. Television Group, since September 2005, the second executive named to the then-newly created group.
 
In her position, Gregorian interfaces with the Studio’s internal television marketing teams as well as television networks and stations worldwide to maximize and fully exploit the promotional marketing opportunities for all of the Studio’s television properties, including network, first-run, cable and animated series from Warner Bros. Television (WBTV), Warner Horizon Television (WHTV), Warner Bros. Animation, Telepictures Productions and the television windows (pay, cable and broadcast) for theatrical titles. Gregorian and her marketing team also work cross-divisionally with the Warner Bros. Home Entertainment Group and The CW Television Network. She is also the architect of the trade and consumer marketing efforts related to WBTVG’s multiplatform digital media business strategy and its entertainment destinations, including CWTV.com, TheWB.com, Studio 2.0 (the company’s digital venture for original programming) and more.
 
Gregorian continues to collaborate on the marketing and promotion of WBTVG series along with its series broadcast and cable partners, to include traditional, new media and product licensing as well as integration initiatives with blue-chip advertisers. She has also been instrumental in creating digital promotional opportunities for WBTVG series, both in streaming and EST. In recognition of her accomplishment and leadership role in entertainment marketing, Gregorian was named co-chair of the board of directors of PromaxBDA – the leading global association for marketing, promotion and design professionals in the entertainment industry – in June 2010.
 
Throughout her career, Gregorian has been an innovator in the development and creation of multiplatform marketing/brand extensions in the form of original digital series on behalf of the Studio’s TV properties – including current shows “Gossip Girl” and “Smallville” and, previously, “The O.C.” – and has spearheaded associations with key brands such as Dove, Toyota, Sprint, Verizon and more for these series. She has also been instrumental in creating product-integration collaborations for WBTV programs with major national brands, including Procter & Gamble, Unilever, AT&T, Chili’s and more.
 
Since 2006, Gregorian has spearheaded Warner Bros. Entertainment’s industry-leading participation at Comic-Con, conceptualizing and planning the Studio booth on the main convention floor and working across divisions of the company to maximize effectiveness for all business units, including television, theatrical motion pictures, home entertainment, interactive entertainment, consumer products and more. Additionally, she is responsible for the creation of some of the most-buzzed-about items at recent Comic-Cons: the Studio’s limited-edition, signature oversize canvas bags, distributed annually and which have been called the convention’s “ubiquitous accessory” by Entertainment Weekly. Prior to her role at WBTVG, Gregorian held the position of Senior Vice President, Warner Bros. Television Creative Serves, a position created for her in April 2003. Previously, she was Senior Vice President, Marketing, Warner Bros. International Television Distribution (WBITD), since October 1998, and Vice President, International Marketing & Research, WBITD, from 1994–1998. During her tenure at WBITD, Gregorian spearheaded several innovative marketing programs. She played a key role in the development and launch of the first website from a United States television distributor designed to service clients by providing marketing materials and information via the Internet (www.wbitv.com). Further, she was instrumental in adding daily international news items and television ratings to the website.

Gregorian created WBITD’s Concierge Club, a unique hospitality service available to international clients during the annual L.A. Screenings. She was also the driving force behind the creation of WBITD’s International Press Junket, where more than 100 print and electronic journalists from around the world attend press conferences with actors and producers of programming distributed by the Studio.
 
Gregorian has been honored with several industry awards over the years and was named a Studio Brand Builder by PROMAX in 2003. Gregorian began her association with Warner Bros. when she joined Lorimar Telepictures in 1986 (the company was later acquired by Warner Bros.) and has held various positions including Director, International Home Video & Caribbean Television, and Director, International Research & Pre-Sale Marketing. 

Steph Sebbag

President & Chief Creative Officer, bpg
PromaxBDA Treasurer


Steph Sebbag is the founder, president and chief creative officer of bpg, a leading, fully integrated advertising agency for the entertainment business. Through its three main divisions, print, broadcast and interactive, Sebbag has led his agency to double-digit growth year over year. Today, with a staff of more than 40 dedicated and talented executives and designers, bpg has won hundreds of industry awards including PromaxBDA Awards, Graphis Awards, Mobius Awards, Golden Trailer Awards and Key Art Awards.

Sebbag founded bpg in 2005 with a handful of clients and employees. Today, bpg is a thriving agency that boasts top entertainment brands as clients, including History, Lifetime, Bravo, Oxygen, Food Network, Warner Bros., Fox, Disney, Sony, HGTV, GSN, Showtime, HBO, NBC, USA, Syfy, TVLand, E!, Univision, NFL Network and Tennis Channel.

Roger Hyde

SVP, Creative Services, DIRECTV
PromaxBDA Secretary, Awards Committee Chair, Bylaws Chair


Roger Hyde began developing his skills as a film editor of non-fiction projects for the state-owned National Television Broadcaster. After transitioning as an advertising agency producer with Young & Rubicam, he launched himself as a writer/director of television commercials throughout the European community, working in more than eight countries on local and multi-national brands.

After immigrating to the United States in 1994, he continued to freelance as a director and editor of commercials with representation by production companies on three continents, while producing an award-winning, feature-length documentary: “Queen of the Whole Wide World”, which premiered at the Los Angeles Film Festival before being screened at over 30 film festivals around the world.

He joined DIRECTV in 2001 and helped transform the fledgling creative services division into a full-service, in-house agency, production company and post-production facility to help grow the various revenue-driving areas for all 20+ million subscribers of the nation’s premier satellite provider in addition to developing and executing a competitive brand strategy. While pursuing his existing-customer responsibilities, in 2009, Hyde opened an in-house print creative agency for DIRECTV in New York, to produce advertising for acquisitions and direct marketing to drive new subscribers to the platform. He also helms the corporation’s brand integrity group for the US and Latin America.

His cumulative body of work has garnered more than 200 local and international awards, and has been showcased in festivals throughout the globe. Hyde is currently on the board of directors for PromaxBDA and chairs the bylaws and awards committees. He is also active member of the Academy of Television Arts & Sciences, and is on a number of Primetime judging panels for the annual Emmy Awards.

Alex Alonso

VP, Marketing, mun2


Alex Alonso is VP of marketing for mun2. He joined the network in 2008, and in his role he oversees brand development and execution for mun2 and creates all marketing campaigns and strategic opportunities to connect with the mun2’s growing audience. Adding to his list of duties, he oversees the development and activation of mun2’s consumer activations – a list that includes club night tours, consumer concerts and guerilla marketing stunts.

Prior to joining mun2, Alonso oversaw strategic media planning for Carat’s accounts active in the U.S. multicultural space. He also spent several years at Anheuser-Busch’s Busch Media Group, where he worked on local marketing and media buying for the company.

Neal Arthur

Managing Director, Wieden + Kennedy


Neal Arthur is the Managing Director of W+K NY where he shares oversight of the office with his two executive creative director partners. Previously, he was the director of strategic planning for W+K NY where he applied his range of experiences to develop new business opportunities and engage clients within the agency.

Bill Butler

VP, Programming & Promotion, Sinclair Broadcast Group


Bill Butler has been the VP of programming and promotion for Sinclair Broadcast Group since February of 1997. The Sinclair Broadcast Group owns, operates or programs 167 television stations in 77 markets, serving 38.7 percent of the U.S. television households. Butler negotiates all program buying and supervises the program management, program negotiations and scheduling. He also supervises viewer marketing, promotion and advertising of the television stations. 

Prior to that, he was the director of programming at KCAL Los Angeles, The Walt Disney Company’s independent TV station. He was the programming executive that managed the schedule and program negotiations. Butler joined KCAL from the Philadelphia Fox affiliate WTXF, where he was the director of marketing and programming. He has also been the program director at WLVI, the Gannett Independent station in Boston, and the director of programming and promotion at Fox affiliates WPGH Pittsburgh and WXIN Indianapolis.

In the early 1980s, Butler was at CNN, TBS and the Turner Broadcast System as the director of advertising and promotion, responsible for the viewer marketing and on-air promotion. He was the promotion director at network affiliates WTHR NBC, Indianapolis, WDAF NBC Kansas City, and WSPA CBS in the Greenville-Spartanburg-Asheville television market. He began his career as the on-air promotion writer/producer at WLWT, Cincinnati, the AVCO owned NBC affiliate.

Allen DeBevoise

Chairman of the Board, Machinima


Allen DeBevoise is the chairman and co-founder of Machinima, Inc., the dominant global video entertainment network for young males and video gamers. Machinima’s global network features original content, premium episodic series, gameplay videos, official content from game publishers, television networks and film studios, and more than 20 original daily and weekly shows, all aimed at the coveted 13-34 male demographic. Machinima reaches more than 170 million monthly unique visits and delivers 2 billion video views a month.

As the former CEO of Machinima, DeBevoise has helped turn the company into a major force in reaching the core 13-34 male demographic and young entertainment consumers. The company is at the cutting edge of online video entertainment and the changing experience of entertainment consumption. It also enjoys a massive, global and highly engaged audience.

DeBevoise served on the board of directors of LowerMyBills.com and True/Slant through their respective acquisitions, and currently serves on the board of Dealer.com. He is also an active angel investor in several early stage technology and consumer Internet companies.

Before Machinima, DeBevoise was president and CEO of TCI Interactive and co-founded Creative Planet, an online resource for film and television production professionals. DeBevoise was featured on “The Hollywood Reporter’s” “Digital Power List” and was recognized as one of Digital Media Wire’s “25 Executives to Watch.”

Tina Exarhos

EVP, Marketing & Multiplatform Creative, MTV Networks


Tina Exarhos is EVP of marketing and creative at MTV. Exarhos is responsible for the on- and off-channel marketing and branding of MTV, MTV2, mtvU and MTV.com. This includes directing the marketing efforts for such marquis events as the MTV Video Music Awards and the MTV Movie Awards, as well as the groundbreaking promotion for MTVʼs most popular franchises such as “Jersey Shore,” “Catfish: The TV Show,” “Rob Dyrdekʼs Fantasy Factory,” “The Real World,” “16 and Pregnant” and “Teen Mom.” Exarhos also led the successful promotional campaigns for MTVʼs slate of new original scripted programming, including “Teen Wolf” and “Awkward,” as well as the return of MTV classics “Beavis & Butt-Head” and “Punkʼd.”

The marketing groups that Exarhos oversees also create and produce all short-form visual packaging, on- and off-air graphics, online marketing, movie promotion, and consumer and trade advertising, helping to take MTV and its ancillary businesses to unparalleled image highs with innovative campaigns. Exarhos led the team responsible for the creative development and execution of 2010’s MTV channel redesign. Exarhosʼ efforts also extend into the realm of community service, where her team produces award-winning public service ad campaigns, including the “Power of 12” Election 2012 campaign, the “Half of Us” campaign and the “GYT (Get Yourself Tested)” campaign. These campaigns were recognized with Beacon, Peabody, Gracie, PromaxBDA and Creativity Awards, among others, for giving voice to important issues affecting MTVʼs audience. Most recently, Exarhos led her team in the development of an innovative and thought-provoking on-air promotional campaign for MTV''s “A Thin Line”, an initiative to educate today’s youth about digital abuse, bullying and sexting. 

Exarhos has also played a key role in advancing MTV2, now found in nearly 80 million homes, through inventive marketing opportunities and tour sponsorships, helping MTV2 attract the attention of the music industry and fans alike. Prior to being named head of marketing, Exarhos was SVP of MTV communications, music marketing and promotions. Originally joining MTVʼs press department in 1986, she has held a succession of positions culminating in her current position.

Vicky Free

EVP & CMO, BET Networks


Vicky Free is the EVP of marketing and CMO for BET Networks, a unit of Viacom Inc. and the leading provider of entertainment for the African-American audience and consumers of black culture globally. Free directs the consumer insights, brand management, consumer marketing, creative strategy and research for all businesses of BET Networks, including BET and CENTRIC, across all platforms. Based in New York, she oversees brand strategy, on-air promotions, 360-degree off-channel marketing and media planning, affiliate and trade marketing and consumer insights and business analytics. She reports directly to Debra Lee, chairman and CEO of BET Networks.

A veteran with nearly two decades of brand marketing and media management experience, Free comes to BET Networks from Turner Broadcasting System where she led the newly created 360-degree consumer marketing department designed to build effective consumer engagement campaigns for both Cartoon Network and Adult Swim entertainment properties. In this role, she was responsible for building consumer-centric, integrated, strategic and metric-driven marketing campaigns for priority series and events. During Free’s tenure at Turner, she led the emerging markets and promotions team for TNT, TBS and TCM. Among her many accomplishments, she launched breakout campaigns for “Tyler Perry’s House of Payne” and “The Closer.” Free also spent more than eight years at McDonald's, where she worked as director of women's initiatives in the U.S. and headed multicultural brand management. 

She is actively involved in NAMIC (National Association for Multi-Ethnicity in Communications) and is a graduate of NAMIC's Executive Leadership Development Program (ELDP) offered in partnership with UCLA’s Anderson Graduate School of Management. Free is also significantly involved in Women in Cable Telecommunications (WICT) and is the recipient of the 2008 Rising Star Award for the Atlanta chapter. She is also on VIACOM’s Global Inclusion advisory board. She has been recognized by various publications and organizations for her executive leadership and marketing expertise including “Ebony,” “Uptown,” “Ad Age,” “CableFAX,” NAMIC, PromaxBDA, “Black Enterprise,” “The Network Journal” and Delta Sigma Theta Sorority Inc. Throughout her career, Free has been a mentor, sponsor and coach to many young professionals in hopes of nurturing their career to full potential. 

Ruth Gaviria

EVP, Corporate Marketing, Univision Communications Inc.


Ruth Gaviria is EVP of corporate marketing for Univision Communications Inc. (UCI), the leading media company serving Hispanic America. She is responsible for developing and implementing the company’s overall marketing strategy, brand positioning and consumer research. All divisional marketing functions have dual accountability to Gaviria and she leads the UCI Marketing Council.

Prior to joining UCI, Gaviria served as VP of Hispanic Ventures for Meredith Corporation where she created and launched the Spanish-language lifestyle magazine, “Siempre Mujer.” She also oversaw the continued development of Meredith’s Hispanic portfolio of brands including SiempreMujer.com, Ser Padres, Espera and Bebe. 

In her previous role, Gaviria served as the director of marketing and brand development for “People En Español,” a Time Inc. publication. Her extensive experience includes serving as director of multicultural markets at Colgate Palmolive and as VP of global marketing at Fusion Networks. She also has held several sales and brand management positions at Miller Brewing Company and began her marketing career at Procter & Gamble. 

Gaviria is considered an expert in the Hispanic consumer market with 25 years of brand experience including the launch of 27 brands in the U.S. in both package goods and media. In 2013, she was named one of “Advertising Age’s” Top Women to Watch and one of “CableFAX’s” Most Powerful Women in Cable. She was previously recognized as one of “Advertising Age’s” Hispanic Media Players to Watch in 2005 and in 2000, she was named one of “Advertising Age’s”Top 100 Marketers. In August of 2013, she was appointed to the board of directors of ALSAC/St. Jude Children’s Research Hospital. 

Laurie Goldberg

EVP, PR, Discovery & TLC Networks


Laurie Goldberg, who previously led communications at CNN and the Cartoon Network, is responsible for all strategic communications efforts for Discovery Communications flagship networks Discovery and TLC, as well as the emerging network Discovery Fit & Health. In her role as executive vice president of communications, Goldberg creates clear and comprehensive strategies that build and protect the networks’ brands, prepares senior executives to speak at events, and works across multiple departments and production companies to attain maximum publicity for all networks.

Under her leadership, the Discovery Channel saw two shows—“Deadliest Catch” and Frozen Planet”—receive Emmy wins, witnessed widespread success for the fan-favorite “Shark Week,” and reached an unprecedented high in critical and pop culture awareness. Goldberg was also an integral part in making TLC’s “Jon and Kate Plus 8” a household name, as well as bringing series like “19 Kids and Counting” and “Say Yes To The Dress” to new ratings highs and securing placement on national broadcast outlets such as “Ellen” and “The Tonight Show.” She has also helped secure widespread print coverage in media outlets “People” and “USA Today.”

David Herbruck

Principal & President, loyalkaspar


David Herbruck is the principal/president of loyalkaspar, which he co-founded in 2003 with longtime creative colleague Beat Baudenbacher. Herbruck has since forged the agency into an award-winning entertainment branding powerhouse with locations in Los Angeles and New York. Clients such as Disney, ABC, and ESPN know him as a sage TV marketing mind with his breadth of experience at the helm of major network launches and branding campaigns. 

He previously held the role of senior producer at Attik in New York, where he was instrumental in establishing the broadcast side of the business and helping to land Scion, which was the agency’s first AOR account and ultimately led to their acquisition by Dentsu. During this time, he helped lead campaigns for Sony PlayStation, Bacardi and projects for notable agencies Kirshenbaum Bond & Partners and BBDO. Herbruck has held senior-level positions at notable broadcast design agencies that pioneered the industry, including 3 Ring Circus, where he produced complex network design projects for Discovery Channel, Travel Channel and Telemundo. 

Steve King

VP, Station Promotion & Creative Services, CBS Television


Bio coming soon.

Walter Levitt

CMO, Comedy Central


Walter Levitt is CMO for Comedy Central, based in the company’s New York office, reporting to Michele Ganeless, president of Comedy Central. He is a key member of the senior leadership team overseeing all facets of strategic and creative brand development, advertising and promotion, social media and digital marketing, and cross-business initiatives.

Since joining Comedy Central in 2011, Levitt has led numerous successful new initiatives including a strategic repositioning of the brand, the introduction of multiplatform hit franchises “Key & Peele” and “Inside Amy Schumer,” and the launch of several new apps and digital products. He also oversaw the marketing of Comedy’s Central’s highest-rated special of all time, “The Roast of Charlie Sheen.” Under Levitt’s leadership, Comedy Central has been widely acknowledged for its innovative multiplatform approach to branding and marketing. His team has also negotiated key partnerships with Twitter, YouTube, Facebook and others.

Levitt is one of North America’s top media marketing executives and an industry thought leader. He was named one of “Marketing Magazine’s” “Top Thought Leaders” and is ranked No. 12 on ExecRank’s listing of the top 200 CMOs in America. Levitt is a frequent speaker at industry conferences, has won numerous awards for marketing excellence and has been profiled in prominent business and marketing publications. He currently serves on the Board of Directors of PromaxBDA and is Board Chair of the Canadian Marketing Association. 

Prior to Comedy Central, Levitt was CMO at Canwest Broadcasting in Canada where he oversaw brand strategy, advertising and promotion, publicity, and content distribution for the company’s portfolio of television and digital brands including broadcast network Global Television, Food Network, History Television, National Geographic and Showcase. Prior to Canwest, he was SVP of marketing and creative services at Alliance Atlantis and also worked in key marketing roles at the CTV Television Network and at CJEZ-FM in Toronto. A Montreal native, Levitt began his career as an on-air producer at radio station CKGM.

Richard Loomis

SVP, CMO, Disney Channels Worldwide


Richard Loomis is SVP and CMO of Disney Channels Worldwide. His responsibilities include guiding the creative marketing vision for the kid-focused, family-inclusive Disney Channel, Disney XD and Disney Junior channels and brands around the world. Loomis joined Disney in 2007.

He also oversees creative marketing support for the Disney media sales and marketing team, and works closely with programming, global brand marketing and franchise management as well as affiliate sales and marketing, research and the Radio Disney national network and its more than 30 owned radio stations. In addition to overseeing the channel marketing teams for each brand, Loomis manages the off-air design, marketing strategy and analytics, partnership marketing and creative and marketing operations functions.

An award-winning senior entertainment industry marketing executive, Loomis has more 20 years of experience developing and leading successful marketing initiatives. He joined Disney from MTV Networks where he served as SVP of marketing and brand strategy for MTV Networks' Comedy Central from 2004-2006, a role he was promoted to after serving as VP of marketing and advertising from 2000-2004. There, he oversaw all strategic marketing and branding initiatives across multiple platforms and successfully established the network's first digital marketing initiatives. He spent the previous seven years at Nickelodeon, most recently as VP of marketing and advertising, where he oversaw the development of the network's consumer and trade advertising and off-air marketing planning, media buying strategies and external agency relationships.

Under Loomis' leadership, the Disney Channel marketing and creative team received numerous PromaxBDA Awards, CTAM Mark Awards, Daytime Emmy Awards and Telly Awards for network packaging, marketing campaigns and interstitial series that air on the various Disney platforms.

His agency experience includes account supervisor roles at Backer Spielvogel Bates and McCaffrey & McCall Advertising in New York. He began his career as a media planner at Grant/Jacoby Advertising in Chicago.

Samantha Maltin

SVP, Marketing, HISTORY & H2


Samantha A. Maltin is SVP of marketing for the multiplatform media brands HISTORY and H2. In this capacity, she is responsible for developing the HISTORY brands and creating new revenue growth. As such, she oversees all consumer marketing efforts and brand creative across HISTORY’s linear and digital platforms, including brand development, promotional opportunities, integrated partnerships, on-air and social. 

Prior to joining HISTORY in 2012, Maltin was at Viacom for 15 years in various roles including marketing and partnerships, consumer products licensing, sales and business development. Most recently, Maltin was SVP of global partnerships for Viacom International Media Networks. In this role, she was responsible for driving revenue internationally across all platforms including TV, digital, consumer products, promotions and programming acquisitions. She led and managed cross-functional strategy and execution to drive globalization and monetization of Nickelodeon internationally, and supported global expansion for key corporate initiatives such as The Kids Choice Awards and developing global brands such as “SpongeBob SquarePants.” Maltin was responsible for overseeing all global promotions and developing international and multi-local partnerships with major U.S., European, Latin American and Asian brands. Among her other accomplishments, she directed the development of Nickelodeon's first global kids' influence study, enabling deeper audience and market insights; as well as a new international multiplatform editorial opportunities created to drive the studio and gaming categories.

Previously, Maltin was SVP of integrated marketing and partnerships for Nickelodeon and MTV Networks Kids and Family Group. By developing global partnerships and custom integrated programs with U.S.-based companies she led the execution and expansion of marketing efforts with Nickelodeon’s Kids and Family portfolio including Nick Jr., TeenNick, Nicktoons, and Nick at Nite as well as Nickelodeon’s digital assets, recreation and movies. She created multi-million dollar partnerships and innovative custom integrated marketing campaigns for major Nickelodeon properties including “SpongeBob SquarePants,” “Dora the Explorer” and The Kids Choice Awards, resulting in massive brand statements and award winning creative.

Before that, Maltin was VP of Viacom brands solutions, global, where she managed domestic and international marketing programs for Viacom’s portfolio of brands and digital assets, including MTV and Comedy Central. 

Tricia Melton

SVP, Entertainment Marketing & Branding, Turner Broadcasting


Tricia Melton is SVP of entertainment marketing for TBS, TNT and Turner Classic Movies (TCM). In this capacity, Melton is responsible for the strategic and creative development of marketing for the networks. She also oversees interactive and affiliate marketing, as well as emerging markets. Melton is based in Atlanta and reports to Jeff Gregor, EVP and CMO of TNT, TBS and Turner Classic Movies (TCM) and general manager of TCM.

Since joining TBS in 2004, Melton has supervised high-profile marketing campaigns, including award-winning work for the launch of TBS’s late-night series “Conan.” She has also overseen extraordinary campaigns for Tyler Perry’s “House of Payne,” Tyler Perry’s “Meet the Browns” and the TBS Just For Laughs Chicago comedy festival. Among her first achievements for TBS was marketing the hugely successful “Sex and the City” launch, a key component in the network’s rebranding campaign.

In 2006, Melton’s duties expanded to include TNT marketing. Her work for the network includes the promotion of basic cable’s top two series of all time, “The Closer” and “Rizzoli & Isles,” as well as popular dramas like “Leverage” and the acclaimed series “Southland.” This summer, her work included launch campaigns for cable’s top-rated new series, “Falling Skies,” from DreamWorks Television and executive producer Steven Spielberg, as well as TNT’s hit legal drama “Franklin & Bash.”

Melton’s responsibilities expanded in 2007 with the addition of TCM marketing. She has since overseen the marketing for the network’s high-profile documentary series “Moguls & Movie Stars: A History of Hollywood;” specials like the acclaimed “Johnny Mercer: The Dream’s On Me;” annual programming events like 31 Days of Oscar? and Summer Under the Stars; and the annual TCM Classic Film Festival in Hollywood.

In addition to her duties for TBS, TNT and TCM, Melton serves on the board of PromaxBDA. She is also a member of CTAM: Cable & Telecommunications Association for Marketing and Women in Cable Telecommunications (WICT).

Melton joined Turner after serving as VP of marketing for Lifetime Television, where she was responsible for all aspects of consumer, affiliate, ad sales and synergy marketing for Lifetime, Lifetime Movie Network and Lifetime Real Women. During her tenure at Lifetime, she successfully launched two new original series, “Wild Card” and “1-800-Missing.” She also developed the marketing plan for the most successful special in Lifetime’s history, “The Golden Girls Reunion.”

Before Lifetime, Melton served as VP of marketing for Oxygen Media, overseeing consumer and affiliate marketing and advertising for the Oxygen network, from its launch in 1999 until October 2002. She developed marketing campaigns for successful launches of original series, acquisitions and movies, including “Oprah After the Show,” “Xena: Warrior Princess” and “movies@oxygen.” Melton also organized marketing events, including the Oxygen Tank Tour, a national grassroots tour traveling to more than 40 markets.

Courteney Monroe

CEO, National Geographic Channels U.S.


Courteney Monroe is CEO of National Geographic Channels U.S., based in Washington, D.C. She is responsible for all operations of the domestic National Geographic Channels – which include the National Geographic Channel, Nat Geo WILD and Nat Geo Mundo – owned jointly by the Fox Networks Group and the National Geographic Society. 

Prior to becoming CEO, Monroe served as CMO for National Geographic Channels U.S. As CMO, she managed the channel’s brand and all aspects of marketing – including brand strategy, creative, consumer marketing, digital platforms, social media, partnership marketing, ad sales marketing and licensing and merchandising. She also oversaw consumer and trade communications. Under her leadership, NGC launched unprecedented marketing campaigns for “Killing Kennedy,” which garnered the highest total viewership in network history; and the Emmy-nominated “Brain Games,” the highest-rated series launch for the channel. She was also the driving force behind the popular franchises “Wicked Tuna” and “Doomsday Preppers.” 

Before joining National Geographic Channels U.S., Monroe was executive VP of consumer marketing and digital platforms for Home Box Office, responsible for the marketing of the HBO and Cinemax brands and their programming across all platforms. Monroe began her career at HBO as manager of advertising, in 1998, overseeing the campaigns for all HBO series and sports programming, and was named director of advertising in 2000. One year later, she was promoted to VP of advertising, and in 2002, her responsibilities expanded to include overseeing all HBO advertising campaigns. In 2004, she became SVP of advertising, and two years later, she was named SVP of consumer marketing, assuming a broader role with the addition of digital and licensing and retail. From 2008 to 2011, she served as EVP, adding Home Entertainment marketing to her responsibilities.

During her tenure at HBO, Monroe oversaw award-winning marketing campaigns for many of HBO’s highest-profile properties, such as “Sex and the City,” “The Sopranos,” “Entourage,” “True Blood,” “Boardwalk Empire,” “Game of Thrones,” the HBO miniseries “The Pacific” and many more. She also led the development, deployment and marketing of HBOGO and MAXGO, the company’s digital streaming services.

Before joining HBO, Monroe held marketing positions at American Express and Salomon Brothers, and also worked in account management at BBDO. Monroe’s many accolades include the American Advertising Federation’s “Advertising Hall of Achievement” (2006); Media Industry News’ “21 Most Intriguing People” (2007); “Marketer of the Year” by “Brandweek” (2007); and television’s “Next Wave of Leaders” by “Broadcasting & Cable” (2009). In 2010, she was presented with the Brand Builders Award by PromaxBDA, “Broadcasting & Cable” and “Multichannel News.” In 2013, she was named a “Woman to Watch” by “Advertising Age” and, most recently, a 2014 “Woman to Watch” by “Multichannel News.”

Tim Nolan

SVP, Marketing, Creative & Brand Strategy, Lifetime Networks
Conference Committee Chair


Tim Nolan was named SVP, marketing creative and brand strategy, for Lifetime Networks in 2010. Based in New York, he is responsible for overseeing all on-air, print, online and out-of-home marketing efforts for Lifetime’s scripted and reality series, and original movies, as well as LMN and Lifetime Real Women. In 2012, Nolan oversaw the development, creation and launch of Lifetime’s major rebrand featuring an iconic new look and tagline “Your life. Your time.”

Prior to joining Lifetime, Nolan was VP of the Creative Brand Group for History, where he created on-air campaigns for some of the network’s most successful series and specials. Moreover, Nolan oversaw the development and production of on-air promotions, short-form programming, VOD and sales videos across all History platforms, including HI (formerly History International), History en Espanol, Military History and History.com.

In 2008, Nolan received an Emmy Award as executive producer of “Great Moments from the Campaign Trail,” a series of documentary shorts produced exclusively for Elections ’08 On Demand, a VOD channel with material created for the 2008 presidential campaign season. “The New York Times” called the series “the most polished pieces on Elections ‘08.”

During his more than 10 years at History, Nolan executed on-air promotion campaigns for a number of successful series and specials, including “Pawn Stars,” “American Pickers,” “America The Story of Us,” “Ice Road Truckers,” “Ax Men,” “Life After People,” “102 Minutes that Changed America,” “1968 with Tom Brokaw” and “Band of Brothers,” among many others.

Marla Provencio

EVP & CMO, ABC Entertainment Group


Marla Provencio is CMO of ABC Entertainment Group. Previously, she was EVP of marketing at ABC Entertainment Group since June 2009. In this position she oversees all marketing activities for ABC’s primetime and late-night lineup, while establishing the tone and brand for the network. Her duties include oversight and strategic planning, creative development and implementation of all on-air and off-air marketing, advertising and promotional campaigns for all ABC Entertainment programming, including scripted and reality series, alternative, movies and specials. Prior to her Group title, Provencio had been EVP of marketing for ABC Entertainment since February 2007. 

In addition to being responsible for the successful launches of ABC’s "Modern Family," "Desperate Housewives," "Lost," "Grey’s Anatomy," "Dancing with the Stars" and "Extreme Makeover: Home Edition," among other ABC primetime and late-night programming, Provencio created a variety of award-winning and innovative marketing campaigns. She launched the television industry’s first multi-platform brand identity and viewer-navigation system through the "ABC Start Here" initiative, developed multi-platform marketing strategies, alternative reality games and multi-level engagement activities for the hit series "Lost" as well as other programming, and was honored by the Academy of Television Arts & Sciences 2008-2009 Emmy Awards for Outstanding Creative Achievement in Interactive Media (fiction) for "The Dharma Initiative" ("Lost"). Provencio created Hispanic-targeted campaigns for "Desperate Housewives" and "Ugly Betty." Both series’ premieres ranked as the No. 1 show of the evening and time period among all Hispanic viewers watching English language television, and Provencio was named one of the top Hispanic marketers of the year by AdWeek’s "Marketing y Medios Magazine." 

For her creative endeavors on behalf of ABC, Provencio was named "Entertainment Marketer of the Year" in 2005 and 2007 by Ad Age. She has also been nominated for numerous PromaxBDA Awards, winning several for on-air promotion campaigns that she developed. These include the "ABC House" branding campaign as well as campaigns for such series as "Modern Family," "Lost," "Desperate Housewives," "Grey’s Anatomy," "NYPD Blue" and "Alias," as well as the movie and miniseries "Oprah Winfrey Presents: Tuesday’s with Morrie" and "Life with Judy Garland: Me and My Shadows." 

Provencio started her career in on-air promotion at ABC in 1979 as production coordinator. Over the years she has held various positions, including producer, senior producer and executive director of daytime and children’s promotion; VP, overseeing all on-air creative for drama and long-form programming; and VP, marketing, ABC Entertainment.

In addition, Provencio was selected by a panel of executives to participate in ABC’s mentoring program. She was also voted one of the 50 Elite Hispanic Women two years in a row by "Hispanic Business Magazine." She currently serves on the PromaxBDA Board of Directors.

Jesse Redniss

Chief Strategy Officer, Spredfast


Jesse Redniss is an Emmy-nominated entertainment executive who has been setting trends for multiscreen, digital brand building, creative development and marketing for the past 14 years. As chief strategy officer at Spredfast, he develops, executes and aligns the company around strategic initiatives that anticipate client needs and move the industry forward. He also plays a key role in defining and supporting product development, client partnerships and go-to-market strategies. 

Throughout his career, Redniss has pioneered industry-leading business models that shifted online properties from a simple entertainment purpose to revenue-generating destinations. Prior to joining Spredfast, he was the SVP of digital for USA Network, the No. 1 cable network. Redniss spent more than eight years spearheading USA Network’s digital, social TV and second-screen initiatives while also managing technology innovations, monetization strategies and content development for the brand. With his vision and leadership, Redniss established the network as an industry trailblazer by extending the broadcast narrative to multiple screens (even before the term “second screen” was commonplace) via transmedia storytelling, social TV executions and cutting-edge gamification techniques. 
 
Redniss has previously worked at Tangible Media on the Atari and Midway games accounts as well as several leading advertising agencies specializing in media planning, buying and interactive strategy. He also held positions within the music industry at Volatile Media and SONY 550DMV. 
 
Among his accolades, Redniss was ranked by “Multichannel News” as one of the “40 under 40” to watch in the digital world. He was also the 2013 recipient of the TV of Tomorrow's Individual Leadership Award as well as the Social TV Marketer of the Year for 2012 and 2013. Under Redniss’ leadership, the USA Network digital team also gained industry recognition through various awards, including two Shorty Awards, two Ad Age Media Vanguard Awards, the 2008 Beacon Award and two Addy awards. 

Emil Rensing

Chief Digital Officer, Studio 3 Partners / Epix


Emil Rensing is Chief Digital Officer at EPIX, a joint venture between Paramount, Lionsgate and MGM. As a digital media pioneer, Emil has been instrumental in the early success of AOL, MTV Networks Online, Frederator Studios and Next New Networks.

In 1992, Emil took an engineering job at America Online. During his tenure at AOL, Emil helped develop and package technology into business firsts including Preview Travel, Love@AOL, The Motley Fool, PlanetOut, and iVillage. As a member of the product strategy team, he was critical to AOL’s acquisition and integration of many products including Moviefone, Spinner and Winamp.

In 1999, Emil joined MTV’s product strategy team focused on the development of MTVi, the online division of the MTV Networks.

In 2001, he and Fred Seibert left MTVi to become partners in Frederator Studios, a business dedicated to packaging and developing media properties. Frederator has serviced clients ranging from AOL Time-Warner to Ziff-Davis, Avon and the WWE.

In 2006, Emil co-founded Next New Networks with Fred Seibert, Herb Scannell, Timothy Shey and Jed Simmons.

Dawn Rodney

SVP, Brand Marketing & Creative, National Geographic Society
Education & Industry Development Committee Co-Chair


Dawn Rodney is senior vice president, Brand Marketing, with the National Geographic Society’s Marketing and Community Engagement team. She is responsible for developing and implementing awareness of National Geographic's global brand vision as well as building value for the brand across the organization, creating a relevant, cohesive identity that strengthens customer relationships and drives the next generation of membership for the Society. 

Before joining National Geographic’s Marketing and Community Engagement team in March 2012, Rodney was senior vice president, Strategic Marketing & Creative, for the National Geographic Channel and Nat Geo WILD. She managed the overall brand strategy and creative execution for both National Geographic Channels, including off-air advertising, on-air promotion and program graphic packages, as well as the design and production of all consumer and trade advertising. She led the marketing strategy and execution of major Nat Geo initiatives, including the cross-divisional Preserve Our Planet conservation initiative and annual Expedition Week event. Rodney also headed the Channel’s branding efforts and was a key leader in the 2009 “Live Curious” brand positioning, 2007 Nat Geo rebrand and the 1994 “Dare to Explore” brand. Previously, as vice president, National Geographic Channel Brand Strategy & Creative, Rodney was responsible for the development and implementation of the Channel’s off-air advertising, on-air creative direction and consumer and trade advertising efforts. 

Rodney helped launch Nat Geo WILD in April 2010 and was part of the original award-winning creative team that launched the National Geographic Channel in January 2001. 

Before joining National Geographic Channel, Rodney was the supervising producer at Discovery Health Channel, where she oversaw on-air and cross-channel promotion. She developed the signature look and feel for the daytime programming block and executive-produced graphic packages for the network’s key anthologies. From 1997 to 1999, Rodney was the senior manager of On-Air Promotion at Animal Planet, where she managed, wrote and produced on-air promotion, including award-winning promotions for major initiatives such as World Animal Day, Animal Planet Rescue and the National Dog Championship Finals. 

Rodney started her career in 1987 as a producer at WPXT-TV in Portland, Maine, followed by a position as senior producer at WAVY-TV in Norfolk, Va., in 1988. In 1990, she took on the senior producer position at WUSA-TV in Washington, D.C., and in 1992, became the station’s promotion manager. 

She is currently a Board of Director for Promax/BDA, the television industry’s association for marketing and creative professionals. Rodney is also co-chair of Promax/BDA’s Education Committee and Creative Educators Forum. She has won numerous honors, including multiple Gold and Silver Promax Awards, CTAM Gold and Silver Awards as well as regional Emmy Awards, Telly Awards, Cindy Awards and Omni Intermedia Awards. She earned her Bachelor of Arts in journalism in 1987 from Duquesne University in Pittsburgh.

Scott Rowe

SVP, Worldwide Television Communications, Warner Bros.


Scott Rowe serves as SVP of worldwide communications for the industry-leading Warner Bros. Television Group and is responsible for managing all communications, both traditional and social, on a global basis for the group. A 20-year veteran of the studio, Rowe has worked his way up the ranks, having served in corporate communications and television publicity. Prior to that, he spent seven years at Fox where he started as a tour guide.

Linda Schupack

EVP, Marketing, AMC Networks


As EVP of marketing for AMC, Linda Schupack is responsible for the strategic oversight, management and implementation of network’s multiplatform consumer and trade marketing activities, including advertising campaigns and consumer and ad sales promotions. Schupack also directs the network’s brand identity as an uncompromising celebration of great stories, which speaks to its record-shattering Emmy and Golden Globe Award wins for its original series.

The network’s marketing and promotional activities directly relate to ratings performance, and in recent years AMC has seen its greatest period of viewer gain. Much of AMC’s recent ratings success can be attributed to its critically-acclaimed original programming, including its two dramatic series – Golden Globe Award and Emmy Award-winning “Mad Men” and Emmy Award-winning “Breaking Bad.” Most recently, Schupack helped shepherd “The Walking Dead” to history-making ratings success. For each of these originals, Schupack has spearheaded a multi-dimensional, cross-platform initiative that goes beyond traditional marketing techniques to help increase awareness, build buzz and drive ratings.

Schupack joined AMC in 2005 from parent company Rainbow Media Holdings LLC, (now AMC Networks) where she served for four years as SVP of creative services. In that role, she served as Rainbow Media’s chief creative mind and was a key architect in the evolution of the AMC, IFC and WE tv brands. Schupack oversaw the development of advertising, promotion, collateral and new media materials for all of Rainbow Media's businesses, including the corporate brand.

Before joining Rainbow Media, Schupack, an industry veteran, held a number of senior positions at Viacom’s Nickelodeon, including VP of marketing and programming for Nick International, where she oversaw the creative development of Nickelodeon internationally, interpreting the brand for local audiences through the development and execution of marketing and programming strategies.

In 2008, she was named by “Adweek” as Entertainment Marketer of the Year and in 2009, AMC’s marketing department was acknowledged as Marketing Team of the Year by the Cable Faxies. In 2012, she received the Vanguard Award for Marketing from the National Cable & Telecommunications Association (NCTA).

Adam Stewart

Managing Director, US LCS Sales, Google


As industry director of media and entertainment for Google, Adam Stewart leads the company's national advertising business in the film, television, gaming and publishing categories. In this role, Stewart oversees all advertising partnerships and integrated solutions across the company's platforms, including Google.com, YouTube and mobile. Since joining Google in 2006, Stewart has played an integral role in bringing major entertainment marketers to YouTube as well as increasing the industry's use of search marketing.

Prior to joining Google, Stewart was SVP at Discovery Communications, where he oversaw a team of national sales managers and developed and executed sales strategies for Discovery Channel, TLC, Animal Planet, Travel Channel, Discovery Health and BBC America. Stewart also previously served as VP of national sales for Screenvision, where he led in-theater advertising and content deals across multiple industries.

Ellen Stone

EVP, Marketing, Bravo & Oxygen Media


Ellen Stone is EVP of marketing at Bravo and Oxygen Media, where she oversees the development and execution of consumer advertising, ad sales, on and off-air creative, digital/social marketing and licensing/merchandising for the network to ensure consistency of Bravo and Oxygen’s brand across all platforms. A seven-year veteran at Bravo, Stone is an integral member of the senior management team and has been instrumental in shaping the network's overall strategy and brand identity.

Under Stone's leadership, Bravo has enjoyed success with multi-million dollar campaigns for Bravo franchises such as “The Real Housewives,” “Top Chef” and “Million Dollar Listing,” among others. Stone oversees Bravo’s licensing and merchandising, and is the mastermind behind some of Bravo Media's most successful ventures and brand extensions for “Top Chef” including a frozen food line with Healthy Choice, Top Chef: The Cruise and a line of Top Chef Quickfire wines. She also oversees tune-in and brand campaigns such as the successful “Summer By Bravo” initiative, now in its fourth year, and spearheaded the network's innovative digital marketing partnerships with sites including Four Square, Twitter, YouTube and Facebook.

Additionally, Stone and her team have earned awards in marketing excellence including the CableFAXIES, Mark Awards, Mobile Excellence Award (Best Community Fan Content), Digital Publishing Awards (Best Social Engagement & Location Based Marketing), Shorty Award and PromaxBDA Awards.

Stone joined Bravo in 2006 as VP of consumer marketing. Previously, she served as director of consumer marketing at Lifetime Entertainment Services, where she was responsible for managing all off-air consumer marketing efforts for Lifetime Television. Prior to that, Stone worked at Bozell Worldwide, where she served as partner and management supervisor of the National Fluid Milk Program, overseeing strategic and creative operations of the Dairy Management Milk Board.

Stone also worked at J. Walter Thompson, first as senior account executive for the Bell Atlantic Corporation and then, as partner, account supervisor on Unilever Pepsi-Lipton Tea Partnership, Lipton, Lever 2000 and Wisk. Stone joined Bozell Worldwide from Wells Rich Greene BDDP, where she served as senior account executive for International Business Machines. She began her career at Margeotes Fertitta & Partners where she served as senior media planner, before being made an account executive.

Aaron Taylor

SVP, Marketing, ESPN


Aaron Taylor is Senior Vice President of Marketing for ESPN. A 14-year veteran of the company, he is responsible for developing and managing all aspects of the ESPN brand, including domestic television, digital, radio and print media assets, as well as building upon the company's award-winning creative that includes the iconic "This Is SportsCenter" campaign, which he has overseen for more than a decade.

Jakob Trollbäck

President & Executive Creative Director, Trollbäck+Company


Jakob Trollbäck is the founder and chief creative officer of Trollbäck+Company, a New York-based creative agency. Swedish-born Trollbäck had an early passion for technology and music. To advertise the nightclub he opened and DJed for in Stockholm, he designed posters on a Macintosh IIC. He was immediately hooked on design, and began creating posters and logotypes for artists and friends. His growing love of typography brought him to a type conference in New York City, where he was seduced by the bustling city and its creative energy. He returned to Stockholm, sold everything he had and purchased a one-way plane ticket across the Atlantic.

Hired as a designer for R/Greenberg, Trollbäck started to work with film title sequences and commercials. In 1999, he went out on his own to launch Trollbäck+Company, a design studio that quickly became known for its clean, systematic and emotional design. For 15 years, Trollbäck+Company has been a touchstone for advertisers, marketers and nearly every major television network seeking a trusted design partner to help navigate the sea of change within the media landscape. Specializing in motion graphics, the Trollbäck team presents comprehensive design strategies to networks looking to launch new channels or reimagine a visual vocabulary for their core business. Clients include AMC, TNT, Nickelodeon, A&E, Cooking Channel, Al Jazeera America and The Weather Channel.

Trollbäck+Company has received dozens of creative industry awards, including a Primetime Emmy Award, and their work has been showcased in the prestigious Cooper-Hewitt Design Triennial. The creative agency has moved to the forefront of digital media with several large digital installations and its own line of smartphone apps. 

A frequent lecturer at universities and industry events, Trollbäck is involved with numerous cultural and industrial organizations. Over the years, he has created 18 TED openings and two TED Talks. Constantly fascinated by the perspectives contributing to science, technology and art, he is on the trustee boards at BAM, ADC, AICP Digital, PromaxBDA, and TDC, and advises for PopTech and the World Science Festival. 

Jayson Whitmore

Executive Creative Director & Partner, We Are Royale


Jayson Whitmore brings a relentless innovative spirit and passion to his role as Creative Director of Royale. Since co-founding the award-winning motion design and production studio in 2007, Jayson has brought his conceptual prowess and sophisticated animation style as a director/creative director to building global brands for networks, as well as executing top-line work across different platforms, including commercials, music videos, live concert graphics, digital, and video art.

After graduating from Full Sail University with a BFA in the Recording Arts, Film and Digital Arts programs, he made a name for himself as a freelance animator and creative director working at a number of leading motion graphics companies.

More recently, Jayson has created TV campaigns for Nike, Apple, Toyota, and Hyundai, helped launch a global brand for Disney Junior, rebranded E! Entertainment “Pop of Culture” , Created Hyundai's “Azera Journey” microsite, and created an experimental film for Diesel.