awards / past

Roger Hyde

SVP, Creative Services & Brand Integrity, DIRECTV
PromaxBDA Secretary, Awards Committee Chair, Bylaws Chair

Roger Hyde began developing his skills as a film editor of non-fiction projects for the state-owned National Television Broadcaster. After transitioning as an advertising agency producer with Young & Rubicam, Hyde launched himself as a writer/director of television commercials throughout the European community, working in more than eight countries on local and multi-national brands. 

After immigrating to the United States in 1994 he continued to freelance as a director and editor of commercials with representation by production companies on three continents, while producing an award-winning, feature-length documentary: “Queen of the Whole Wide World,” which premiered at the Los Angeles Film Festival before being shown at more than 30 film festivals around the world.

Hyde joined DIRECTV in 2001 and helped transform the fledgling creative services division into a full-service, in-house agency, production company and post-production facility, to help grow the various revenue-driving areas for all 19+ million subscribers of the nation’s premier satellite provider in addition to developing and executing a competitive brand strategy. 

While pursuing his current-customer responsibilities, in 2009 Hyde opened an in-house print creative group for DIRECTV in New York, to produce advertising for acquisitions and direct marketing to drive new subscribers to the platform. He also helms the corporation’s brand integrity group.

His cumulative body of work has garnered more than 200 local and international awards, and has been showcased in festivals throughout the globe. 

An active member of the Academy of Television Arts & Sciences, Hyde is on a number of primetime judging panels for the annual Emmy Awards.

Lucas Aragón

Design Director, ABC Design, ABC Entertainment Marketing

Within the last decade, Lucas Aragon has cemented himself as a creative leader in the broadcast design industry, leaving his thumbprint on some of the largest promotions and series launches in the television industry. Currently, he is the design director for ABC Entertainment Marketing, which is a job he also held from 2004-08. Most recently he worked on the launch of OWN: Oprah Winfrey Network. This was his second cable network launch, his first at the National Geographic Channel. Aragon also worked for Lifetime Television before joining OWN. Prior to the start of his career, Aragon worked for NBC affiliates WRC, WHDH & WESH, and Fox affiliate KDFW

Chris Donovan

SVP, Creative On-Air & Online, The CW

Chris Donovan is the award-winning SVP for the creative and special projects department at The CW Television Network, where he oversees the network's on-air creative team and overall on-air environment and direction. He was instrumental in the initial launch of The CW as well as on-going episodic promotion for series such as "Gossip Girl," "90210," "America's Next Top Model," "Smallville" and "Supernatural."

Robert Gottlieb

SVP and Head of Marketing, Fox Sports Media Group
Membership Committee Co-Chair

Robert Gottlieb has been the chief creative executive in the Fox Sports Media Group marketing department since March 2004, when he was named VP/creative director of on-air promotions for Fox Sports and FSN. He currently holds the position of SVP/group creative director of Fox Sports Media Group.

Gottlieb is responsible for all the video marketing assets for Fox Sports, as well as conceiving and producing campaigns and providing creative support for Fox Soccer, Fox Deportes, Fuel TV, Speed, Big Ten Network, FoxSports.com and FSN.

Gottlieb’s in-house group has become widely recognized for creative excellence and won scores of industry awards, including “Spot of the Year” at the 2010 Sports Media Marketing Awards, sweeps of the on-air categories at the Sports Emmy Awards in 2009 and 2011, and more than 90 PromaxBDA Awards since 2004, including the inaugural “Marketing Team Of the Year” Gold in 2011.

Gottlieb serves on the board of PromaxBDA and is a founding member and awards committee chair for the Sports Media Marketing Awards.

Joe Tamanini

President, Studio City

Joe Tamanini joined the Emmy Award-winning Studio City in the fall of 2003 and achieved meteoric success. After starting with the company as a production intern, Tamanini quickly rose through the ranks serving as producer/editor, head of creative development, creative director and VP.  Tamanini is now president of Studio City.

During his tenure he has spearheaded the creative pitches and creative direction that has secured Studio City such accounts as NBC’s 2012 Summer Olympic Campaign, NBC’s 2010 Winter Olympic Campaign, “Live! With Kelly,” “Criminal Minds,” “Burn Notice,” “The King of Queens,” “White Collar,” “Anderson,” “Ellen,” “Everybody Hates Chris,” “American Chopper,” “Star Trek,” “South Park” and more.  His creative strategy as well as his ability to guide the creative process has been instrumental in the success of Studio City.

Part entrepreneur, part visionary, he takes large, out-of-the box creative ideas and helps refine the messaging to the client’s needs, all the while creating award winning campaigns and spots. Tamanini’s ability to create compelling marketing strategies, brand messaging, and visual style while keeping clients comfortable with creative decision-making has played an intricate role in his quick rise to president. 

During his career he has won multiple PromaxBDA North America Gold and World Gold Awards and has been a two-time PromaxBDA Rocket Award finalist. 

Jakob Trollbäck

President & Executive Creative Director, Trollbäck + Company

A self-taught designer from Sweden, Jakob Trollbäck began his artistic career as a DJ in his native Stockholm. Having found a commonality in music and design, Trollbäck creates pieces that transport his audience to planes of sensorial experience. He is an acknowledged industry leader in both branding and motion graphic design and has had his work featured in “The New York Times,” “Boards Magazine,” Creativity and “Print” magazine.

Trollbäck + Company has received dozens of creative industry awards including from the Primetime Emmy Awards, AICP, Art Directors Club, PromaxBDA, British D&AD, Communication Arts Design Annual, The One Show and Type Directors Club. Trollbäck is also on the board of directors at the Art Directors Club, an adviser for the World Science Festival, a trustee at the Brooklyn Academy of Music and most recently he became a PromaxBDA Board member.

Garson Yu

Founder & Creative Director , yU+co

Bio coming soon.

Jakob Trollbäck

President & Executive Creative Director, Trollbäck + Company

A self-taught designer from Sweden, Jakob Trollbäck began his artistic career as a DJ in his native Stockholm. Having found a commonality in music and design, Trollbäck creates pieces that transport his audience to planes of sensorial experience. He is an acknowledged industry leader in both branding and motion graphic design and has worked with HBO, ESPN, CBS, A&E, AMC, TNT and most recently, Cooking Channel. Trollbäck + Company has received dozens of creative industry awards including those from the Primetime Emmy Awards, AICP, Art Directors Club, PromaxBDA, British D&AD, Communication Arts Design Annual, The One Show and Type Directors Club. Trollbäck is also on the Board of Directors at the Art Director’s Club and a trustee at the Brooklyn Academy of Music.