awards / past

PromaxBDALocal Awards

The 2012 PromaxBDALocal Awards Winners Have Been Announced!

The PromaxBDALocal Awards celebrate excellence, creativity and innovation in local television promotion, marketing and design.

Click HERE for a full list of the 2012 PromaxBDALocal Awards Winners.

JUN
28

deadline

April 5, 2012

 

overview

Online Entry Deadlines
You may begin the entering process starting January 11, 2012. The final deadline for the competition is Thursday, April 5, 2012 at 11:59 p.m. PST (UTC/GMT -8 hours). Please see below for all pricing details and corresponding entry deadlines. All materials must be received in the PromaxBDA offices in Santa Monica by Tuesday, April 10, 2012 at 5:00 p.m. PST (UTC/GMT -8 hours).

All extensions are published - there will be no additional extensions.

key dates

The 2012 PromaxBDALocal Awards will be presented on Thursday, June 28, 2012.

Key dates* currently scheduled are:


Thursday, December 15, 2011 Category Announcement
Wednesday, January 11, 2012 Competition Opens
Thursday, March 15, 2012 Awards – 1st Deadline – Price increase of $50
Thursday, April 5, 2012 at 5:00 p.m. FINAL DEADLINE – ENTRIES CLOSED
Thursday, April 19, 2012 Online Judging begins
TBD Onsite Judging begins
Monday, May 14, 2012 Finalists Announced
Thursday, June 28, 2012 PromaxBDALocal Awards

*Key dates are subject to change without notice. Please check back often for changes.

pricing tiers

Date
Jan. 11 - March 15
March 16 - April 5
FINAL DEADLINE
Single Entry Fee $150 $200
Campaign Fee $200 $250

Fees increase on date indicated at 11:59 p.m. PST (UTC/GMT -8 hours)

SHIPPING INFORMATION: All physical materials submitted must be received by 5:00 p.m. PST (UTC/GMT -8 hours) on April 10, 2012 (Friday), at the PromaxBDA offices in Santa Monica, CA, U.S.

Questions?
Please contact us at:
Tel. 310.789.1503
Fax. 310.788.7616
E-mail: stacy@promaxbda.org

1522-E Cloverfield Blvd.
Santa Monica, CA 90404
United States

eligibility

Entrant can represent the client, vendor or their agent; there is no stipulation in any category regarding the entrant so long as the work was for air, broadcast, publishing or release solely in a local market by a local station or content platform in the United States and Canada.

What is Eligible: All promotion, marketing and design broadcast, published, released or aired between January 1, 2011 and December 31, 2011.

How to Enter: All entries must be processed through our online entry system. If you don't already have a PromaxBDA.org profile, click HERE to get one now. Becoming a member is not required to enter but it will allow you a discounted price. For the best possible chance of winning, please read the category descriptions and entry requirements carefully as categories have changed and new categories have been included.

2012 Winners

Congratulations to all of Our 2012 Winners!

Download a PDF of Winners ▸
Download a PDF of Finalists ▸




2012 PROMAXBDALOCAL AWARDS
WINNERS LIST

TELEVISION/VIDEO PRESENTATION

GENERAL BRANDING/IMAGE: NEWS STATION IMAGE

GOLD
TINY CHICAGO
WGN-TV

SILVER
CP24: A DAY IN THE LIFE (2)
BELL MEDIA AGENCY

BRONZE
LOST AND FOUND
NEWS 12 LONG ISLAND

GENERAL BRANDING/IMAGE: STATION IMAGE (NON-NEWS STATION)

GOLD
SOMETHING FOR EVERYONE IMAGE
MYINDY-TV 23

SILVER
WOOD SCHOOL CLOSING
LIN MEDIA

BRONZE
WDCW SERIOUS FUN REBRAND
TRIBUNE CREATIVE GROUP

GENERAL BRANDING/IMAGE: LONG FORMAT

GOLD
MORNING REPORT WAKE UP FLASH MOB
WCSH 6

SILVER
WGNO-TV "GOD BLESS LOUISIANA" IMAGE CAMPAIGN
WGNO-TV AND NOLA38

GENERAL BRANDING/IMAGE CAMPAIGN

GOLD
WDCW SERIOUS FUN POSTCARDS CAMPAIGN
TRIBUNE CREATIVE GROUP

SILVER
COMEDY INVASION
WSFL-TV

BRONZE
WBZ: GOOD START
WBZ-TV

HOLIDAY/SPECIAL EVENT PROMOTION

GOLD
9/11 TRIBUTE
WGN-TV

SILVER
CP24: ST. PATRICK'S DAY - "LUCKY"
BELL MEDIA AGENCY

BRONZE
@6:30 SANTA BABY
WOAI-TV

PROGRAM PROMOTIONAL SPOT: IN-HOUSE SPECIFIC

GOLD
CP24: TORONTO INTERNATIONAL FILM FESTIVAL - "RED CARPET"
BELL MEDIA AGENCY

SILVER
CP24: BREAKFAST IS SERVED
BELL MEDIA AGENCY

BRONZE
EYE OPENER
KIAH-TV/CW39

PROGRAM PROMOTIONAL CAMPAIGN: IN-HOUSE SPECIFIC

GOLD
PHANTOM GOURMET: NOT REALITY TV
WSBK

SILVER
NEWS 4 WOAI TODAY SCHOOL PLAY
WOAI-TV

BRONZE
THE FOX 50 LIP DUB PROJECT
FOX 50

NEWS/INFORMATION PROGRAM SPOT

GOLD
RADIO TRAFFIC TRAP
KDFW FOX 4/KDFI MY 27

SILVER
CBS2 NEWS AT 5PM LISA SIGELL
KCBS/KCAL-TV

BRONZE
KING 5 YELLOW JACKETS
KING 5 TV

SPECIAL NEWS REPORT OR EVENT PROGRAMMING

GOLD
SCHOOL BOARD TRIP
WOAI-TV

SILVER
SEX IN SCHOOLS
WRAL-TV

BRONZE
CP24: LEDREW LIVE
BELL MEDIA AGENCY

SPORTS PROGRAM SPOT

GOLD
FOX 6 SIDELINE 2011
WBRC

SILVER
CHICAGO CUBS LAUNCH
WGN-TV

BRONZE
WHITE SOX LAUNCH
WGN-TV

LIVE EVENT SPOT

GOLD
NY JETS: THE CHASE
TRIBUNE CREATIVE GROUP

SILVER
PHILLIES: DON'T MISS A SECOND
TRIBUNE CREATIVE GROUP

BRONZE
KCAL9 DODGERS PRESEASON
KCBS/KCAL-TV

ENTERTAINMENT PROGRAM SPOT

GOLD
@6:30 PRIME TIE-IN
WOAI-TV

SILVER
KING 5'S EVENING MAGAZINE
KING 5 TV

BRONZE
IT AIN'T ROCKET SCIENCE
NY1 NEWS

HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT

GOLD
GOOD DAY CHRISTMAS
KOVR-TV

SILVER
CP24: ST. PATRICK'S DAY - "LUCKY"
BELL MEDIA AGENCY

BRONZE
TWAS THE NIGHT
WANE PROMOTION

UNSCRIPTED/NON-FICTION/REALITY PROGRAM SPOT

GOLD
POX POP
WRC/NBC4

SILVER
CP24: BREAKFAST IS SERVED
BELL MEDIA AGENCY

DAYTIME PROGRAM SPOT

GOLD
STREETS OF NEW YORK: JERRY SPRINGER
TRIBUNE CREATIVE GROUP

SILVER
BYE OPRAH
KOVR-TV

BRONZE
CP24: BREAKFAST IS SERVED
BELL MEDIA AGENCY

DAYPART/BLOCK OF PROGRAMS SPOT

GOLD
WGN NIGHT CAP
WGN-TV

SILVER
KINGS OF DAYTIME
TRIBUNE CREATIVE GROUP

BRONZE
LAUGHTERNOON RAP
WNUV THE CW BALTIMORE / SINCLAIR BROADCAST GROUP

"BEHIND THE SCENES" PROMOTION: LONG/SHORT FORMAT

GOLD
LIP DUB: BEHIND THE SCENES
FOX 50

SILVER
WEATHER IN THE CLASSROOM
BELL MEDIA AGENCY

BRONZE
FRIDAY NIGHT FOOTBALL FEVER
WSFA 12 NEWS

STUNT PROMOTION: ON-AIR ONLY

GOLD
A STATION I LOVE
WOAI-TV

SILVER
CP24: ST. PATRICK'S DAY - "LUCKY"
BELL MEDIA AGENCY

BRONZE
CP24: BREAKFAST IS SERVED
BELL MEDIA AGENCY

INTERSTITIAL/"PROMO-TAINMENT"/PROGRAM WRAPS CAMPAIGN

GOLD
@6:30 PRIME TIE-IN
WOAI-TV

SILVER
MONSOON METER
KPNX - 12 NEWS

ON-AIR CONSUMER TIE-IN PROMO

GOLD
GROUPIGG
WOAI-TV

SILVER
DUNKIN DONUTS STUDIO ON THE RUN
TRIBUNE CREATIVE GROUP

BRONZE
CONTINENTAL CUP
BELL MEDIA CREATIVE AGENCY

PUBLIC SERVICE ANNOUNCEMENT

GOLD
CTV TORONTO - PRIDE
BELL MEDIA AGENCY

SILVER
SEE JR RUN
ABS-CBN FOUNDATION INTERNATIONAL

BRONZE
SALLY ANN RING THOSE BELLS
BELL MEDIA CREATIVE AGENCY

PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN

GOLD
NBC 5 CHICAGO - 2011 HISPANIC HERITAGE MONTH
NBC 5 CHICAGO

SILVER
FOX 6 DO DAH DAY
WBRC

BRONZE
WAVY W82TXT (WAIT TO TEXT) CAMPAIGN
WAVY-TV

PROGRAM PROMOTION SPOT OR CAMPAIGN: ENTERTAINMENT

GOLD
PIX11: DOUBLE COMEDY BLOCK
TRIBUNE CREATIVE GROUP

SILVER
ANDY TOPICALS
WTTO CW21

BRONZE
DAYTON'S CW DELIVERING LAUGHS
WBDT-TV

GENERAL BRANDING/IMAGE

GOLD
11 WAS THERE
TRIBUNE CREATIVE GROUP

SILVER
KEEP IT LOCAL
ACME COMMUNICATIONS

MARKETING VIDEO/PRESENTATION: INTERNAL

GOLD
WEWS TV30 MARKETING VIDEO PRES INTERNAL
WEWS NEWSCHANNEL 5

SILVER
1331CREATIVE DEMO 2011
KOVR-TV

BRONZE
WRC-THE REMIX
WRC/NBC4

MARKETING VIDEO/PRESENTATION: EXTERNAL

GOLD
THE BOSS
NECN

SILVER
WE ARE NEW YORK
WNBC

BRONZE
WEWS TV31 MARKETING VIDEO PRES EXTERNAL
WEWS NEWSCHANNEL 5

SALES/DEMO REEL

GOLD
MASS APPEAL SALES PRESENTATION
WWLP

SILVER
PROMO DOGS
LOCAL PROGRAMMING GROUP- CREATIVE SERVICES

SOMETHING FOR NOTHING

GOLD
SYNDICATED IN THE CITY
TRIBUNE CREATIVE GROUP

SILVER
WHAT I 'LIKE' ABOUT TXA 21
KTXA DALLAS FORT WORTH

BRONZE
NEWS MEN OF FRESNO
KSEE TELEVISION, INC

BEST WORK NEVER SEEN

GOLD
YP.COM "DINER"
TRIBUNE CREATIVE GROUP

SILVER
FOX 6 SIDELINE ALL-STARS
WBRC

BRONZE
MORNING SCIENTIST
KGTV

FUNNIEST PROMO

GOLD
MONUMENTAL COMEDY
TRIBUNE CREATIVE GROUP

SILVER
CAT COVERAGE YOU CAN COUNT ON
KOVR

BRONZE
CP24: ST. PATRICK'S DAY - "LUCKY"
BELL MEDIA AGENCY

EDITING: TELEVISION/VIDEO PRESENTATION

GOLD
WINTER WEATHER
WNBC

SILVER
CTV TORONTO - PRIDE
BELL MEDIA AGENCY

BRONZE
OPEN HOUSE SIZZLE 2011
WNBC

COPYWRITING: TELEVISION/VIDEO PRESENTATION

GOLD
@6:30 HALLOWEEN
WOAI-TV

SILVER
THE FUTURE
KOMO 4 TV

BRONZE
KING 5 "GET JESSE"
KING 5 TV

DIRECTING: TELEVISION/VIDEO PRESENTATION

GOLD
CP24: TORONTO INTERNATIONAL FILM FESTIVAL - "RED CARPET"
BELL MEDIA AGENCY

SILVER
@6:30 HALLOWEEN
WOAI-TV

BRONZE
LIP DUB MUSIC VIDEO 1
FOX 50

DESIGN: TELEVISION/VIDEO PRESENTATION

GOLD
CP24: LEDREW LIVE
BELL MEDIA AGENCY

SILVER
JANUARY ROCKS
FOX 50

BRONZE
CELEBRATE SAN ANTONIO
WOAI-TV

USE OF AN ORIGINAL MUSIC COMPOSITION IN A PROMO

GOLD
LIP DUB MUSIC VIDEO 2
FOX 50

SILVER
LIP DUB MUSIC VIDEO 1
FOX 50

BRONZE
SOUNDS OF NEW YORK
TRIBUNE CREATIVE GROUP

MUSIC PACKAGE/POST SCORE OR INSTRUMENTAL THEME WITH OR WITHOUT VOCALS

GOLD
@6:30 THANKSGIVING
WOAI-TV

SILVER
LOCALS ONLY MUSIC BRANDING PACKAGE
STEPHEN ARNOLD MUSIC

BRONZE
STORM TRACKER 4 TALKS
WOAI-TV

SOUND DESIGN

GOLD
SOUNDS OF NEW YORK
TRIBUNE CREATIVE GROUP

SILVER
CP24: TORONTO INTERNATIONAL FILM FESTIVAL - "RED CARPET"
BELL MEDIA AGENCY

BRONZE
STORM TRACKER 4 TALKS
WOAI-TV

VOICE OVER

BEST VOICE OVER

GOLD
WOAI-GROUPIGG-JOHNSVOICE
WOAI-TV / JOHN MCGRATH VOICEOVER

SILVER
CP24: WE WERE THERE
BELL MEDIA AGENCY

OUTDOOR, OUT-OF-HOME, PRINT AND POSTER

CONSUMER PRINT AD

GOLD
CHICAGO'S BEST
WGN-TV

SILVER
WORKING 4 YOU
WRC/NBC4

BRONZE
EMMY CAMPAIGN
WRC/NBC4

OUTDOOR/ENVIRONMENTAL/TRANSIT AD

GOLD
MICHAEL KUSS WIND
BELL MEDIA CREATIVE AGENCY

SILVER
11PM RED DOTS-BUS
WRC/NBC4

BRONZE
STORM TEAM 2 WINTER BILLBOARD
WDTN-TV

INTEGRATED MEDIA

TOTAL PACKAGE DESIGN - STATION/CHANNEL: ON-AIR

GOLD
TRIGGERS
NY1 NEWS

SILVER
KXAN NEWS GRAPHICS PACKAGE
KXAN

BRONZE
PHL 17 BRAND REFRESH
TRIBUNE CREATIVE GROUP

ART DIRECTION & DESIGN: IMAGE PROMO

GOLD
SOUNDS LIKE NEW YORK
WPIX-TV

SILVER
JANUARY ROCKS
FOX 50

BRONZE
SOMETHING FOR EVERYONE IMAGE
WNDY-TV

TELEVISION/VIDEO PRESENTATION: GENERAL ENTERTAINMENT

GENERAL ENTERTAINMENT: PROGRAM PACKAGE

GOLD
IT AIN'T ROCKET SCIENCE
NY1 NEWS

SILVER
INSIDE THE LA AUTOSHOW OPENING TITLE
KCBS/KCAL-TV

BRONZE
CHINESE NEW YEAR PARADE - OPEN
KTVU

WEBSITE PROMOTION: VIDEO-BASED

GOLD
THE ONLINE COACH OF CSNPHILLY.COM
COMCAST SPORTSNET

SILVER
ANGRY BIRDS ON WZZM 13.COM
WZZM 13 GANNETT

BRONZE
10NEWS.COM
KGTV

TELEVISION/VIDEO PRESENTATION: NEWS

ART DIRECTION & DESIGN: PROGRAM SPECIFIC PROMO (NEWS)

GOLD
NEWS 4 WOAI TODAY SCHOOL PLAY
WOAI-TV

SILVER
THE MORNING SHOW - BROADCAST PACKAGE
GLOBAL NEWS - SHAW MEDIA

BRONZE
NEW KIND OF SMART
WCCB FOX CHARLOTTE

ART DIRECTION & DESIGN: IMAGE PROMO (NEWS)

GOLD
KOMO NEWS NETWORK
KOMO 4 TV

SILVER
O-FISHEL WEATHER CAMPAIGN
WRAL-TV

BRONZE
WABC NEWS TALENT ID'S
FX DESIGN GROUP

ART DIRECTION & DESIGN: INFORMATIONAL GRAPHICS (NEWS)

GOLD
JESSIE ECK, INVESTIGATIVE COMPOSITE-WKYC
GANNETT GRAPHICS GROUP, WKYC

SILVER
SMOKE DETECTOR COMPARISON
WTVJ NBC MIAMI

BRONZE
DECISION ONTARIO
GLOBAL NEWS - SHAW MEDIA

NEWS: OPEN/TITLES/BUMPERS

GOLD
THE MORNING SHOW - MORNING MOMENTS
GLOBAL NEWS - SHAW MEDIA

SILVER
NEW YORK TONIGHT
NY1 NEWS

BRONZE
AMELIA EARHART MYSTERY
KNBC NBC LOS ANGELES

TELEVISION/VIDEO PRESENTATION: SPORTS

ART DIRECTION & DESIGN: INFORMATIONAL GRAPHICS (SPORTS)

GOLD
WBZ: BOSTON MARATHON 2011
WBZ

SILVER
STICKS AND STONES
COMCAST SPORTSNET NEW ENGLAND

SPORTS: OPEN/TITLES/BUMPERS

GOLD
CHICAGO BLACKHAWKS OPEN
WGN-TV

SILVER
KCAL9 DODGERS 2011 OPEN
KCBS/KCAL-TV

BRONZE
STICKS AND STONES
COMCAST SPORTSNET NEW ENGLAND

PRINT

OUTDOOR – STATIC OR DIGITAL

GOLD
30 ROCK - ROCK YOUR WORLD
WJZY TV CW46 CAPITOL BROADCASTING CO.

SILVER
WORKING FOR YOU OUTDOOR
BELL MEDIA CREATIVE AGENCY

SCENIC

SET DESIGN

GOLD
WCBS
JACK MORTON PDG

SILVER
KJRH-TV SET DESIGN
FX DESIGN GROUP AND KJRH-TV

BRONZE
KPIX SET DESIGN
FX DESIGN GROUP AND KPIX-TV

OTHER DESIGN APPLICATIONS

ART DIRECTION & DESIGN: PSA (PUBLIC SERVICE ANNOUNCEMENT)

GOLD
MIDWAY CHAMBER - CENTRAL CORRIDOR AWARENESS SPOT
THE CW TWIN CITIES

SILVER
NORTH CAROLINA SYMPHONY
FOX 50

BRONZE
E&Y: COLLEGE FOR EVERY STUDENT
THIRTEEN

ON-AIR COMMERCIAL ADVERTISEMENT

GOLD
VANCOUVER INTERNATIONAL JAZZ FESTIVAL
BELL MEDIA CREATIVE AGENCY

SILVER
WXEDGE KIRBY :30
WTNH NEWS 8

BRONZE
WGRZ IN THE BAG
WGRZ TV

CRAFT CATEGORIES

LOGO DESIGN: CHANNEL ALL MEDIA

GOLD
KXAN IN-DEPTH. INVESTIGATIVE. LOGO
KXAN

SILVER
KBVO LOGO DESIGN
KBVO

 

recent winner highlights