SVP, Brand Marketing, National Geographic Society
Education & Industry Development Committee Co-Chair
Dawn Rodney is senior vice president, Brand Marketing, with the National Geographic Society’s Marketing and Community Engagement team. She is responsible for developing and implementing awareness of National Geographic's global brand vision as well as building value for the brand across the organization, creating a relevant, cohesive identity that strengthens customer relationships and drives the next generation of membership for the Society.
Before joining National Geographic’s Marketing and Community Engagement team in March 2012, Rodney was senior vice president, Strategic Marketing & Creative, for the National Geographic Channel and Nat Geo WILD. She managed the overall brand strategy and creative execution for both National Geographic Channels, including off-air advertising, on-air promotion and program graphic packages, as well as the design and production of all consumer and trade advertising. She led the marketing strategy and execution of major Nat Geo initiatives, including the cross-divisional Preserve Our Planet conservation initiative and annual Expedition Week event. Rodney also headed the Channel’s branding efforts and was a key leader in the 2009 “Live Curious” brand positioning, 2007 Nat Geo rebrand and the 1994 “Dare to Explore” brand. Previously, as vice president, National Geographic Channel Brand Strategy & Creative, Rodney was responsible for the development and implementation of the Channel’s off-air advertising, on-air creative direction and consumer and trade advertising efforts.
Rodney helped launch Nat Geo WILD in April 2010 and was part of the original award-winning creative team that launched the National Geographic Channel in January 2001.
Before joining National Geographic Channel, Rodney was the supervising producer at Discovery Health Channel, where she oversaw on-air and cross-channel promotion. She developed the signature look and feel for the daytime programming block and executive-produced graphic packages for the network’s key anthologies. From 1997 to 1999, Rodney was the senior manager of On-Air Promotion at Animal Planet, where she managed, wrote and produced on-air promotion, including award-winning promotions for major initiatives such as World Animal Day, Animal Planet Rescue and the National Dog Championship Finals.
Rodney started her career in 1987 as a producer at WPXT-TV in Portland, Maine, followed by a position as senior producer at WAVY-TV in Norfolk, Va., in 1988. In 1990, she took on the senior producer position at WUSA-TV in Washington, D.C., and in 1992, became the station’s promotion manager.
She is currently a Board of Director for Promax/BDA, the television industry’s association for marketing and creative professionals. Rodney is also co-chair of Promax/BDA’s Education Committee and Creative Educators Forum. She has won numerous honors, including multiple Gold and Silver Promax Awards, CTAM Gold and Silver Awards as well as regional Emmy Awards, Telly Awards, Cindy Awards and Omni Intermedia Awards. She earned her Bachelor of Arts in journalism in 1987 from Duquesne University in Pittsburgh.