events / past

Promo Boot Camp

Targeting promo producers, writers, editors and preditors of all experience levels, and taught by the industry's most prolific experts, PromaxBDA Promo Boot Camp is the best way to get a true refresher course learning the creative insights, the latest tools and critical skills you need to be more effective and efficient in the entertainment promo industry.

Registration is now closed for Promo Boot Camp 2012.

JUN
12

date & time

June 12-14, 2012

location

JW Marriott at L.A. LIVE

900 West Olympic

Los Angeles, CA 90015

map ▸

current price

Onsite
$599

overview

PromaxBDA Promo Boot Camp registration includes complimentary entry to the first day of PromaxBDA: The Conference on June 12 only. You do not need to be an active member of PromaxBDA, but you should be! Learn more about becoming a member today.

registration rates

Date Dec. 1, 2011 – March 16, 2012 March 17 – May 4 May 5 – June 6 Onsite
Rate         $199 $299 $499 $599
*cancellation policy

Promo Boot Camp 2012 Schedule


Tuesday, June 12

10:00 AM

Registration Open
Platinum Foyer
Sponsored By 


 

Client/Agency Speed Dating (Invitation Only)
Atrium 1


12:00 PM Ambassador Luncheon
Olympic 3

  Exhibits Open
Platinum Foyer

1:00 PM Elite Member Lounge Open
Georgia 1 & 2
Brought to You By 

2:00 PM Conference Welcome

Imagine: How Creativity Works

Diamond Ballroom

Speaker:
Jonah Lehrer, Contributing Editor, "Wired"

3:15 PM Media Leaders’ Summit
Diamond Ballroom

Moderator:
Joe Flint, Staff Writer, "Los Angeles Times"
Panelists:
Allen DeBevoise, Chairman & CEO, Machinima, Inc.
Paula Kerger, President & CEO, PBS
John Landgraf, President & GM, FX Networks
Michael Wright, President, Head of Programming, TBS, TNT & Turner Classic Movies (TCM)

4:00 PM NETWORKING BREAK

4:30 PM Creative Keynote: 24 Hours to Massive Change
Diamond Ballroom

Speakers:
Bruce Mau, Co-Founder, Massive Change Network

5:15 PM It’s a Rap with Ryan Murphy
Diamond Ballroom

Speaker:
Ryan Murphy, Writer, Director
Interviewed by:
Denise Martin, Senior Editor, Vulture, “New York Magazine”

6:00 PM Elite Member Lounge Closes
Georgia 1 & 2
Brought to You By 

6:30 PM Registration Closes
Platinum Foyer
Sponsored By 

  Exhibits Close
Platinum Foyer

6:00-8:30 PM Shuttles Depart to Griffith Observatory
Shuttles to Observatory run from 6:00-8:30 PM. For shuttle and parking information click HERE.

7:00-10:00 PM

PromaxBDA Opening Night Party

To kick off the 2012 PromaxBDA Conference in Southern California style, join us for a spectacular evening at one of LA’s most iconic landmarks. Members will have exclusive access to the Observatory’s many exhibits throughout the evening, as well as the opportunity to network in and around one of the city’s most spectacular settings.
Catering and cocktails provided by Wolfgang Puck
Presented By 

In Partnership With



PLEASE NOTE: Transportation to and from the opening night party will be by shuttle only. Onsite parking at Griffith Observatory is not available. In order to board a shuttle for the opening night party, you must have a valid conference credential. Those without a credential will not be able to board a shuttle, so it is imperative that you pick up your badge at the registration desk in the JW Marriott before boarding a shuttle to Griffith Observatory.


8:00-10:00 PM Shuttles Departfrom Griffith Observatory
Shuttles from Observatory run from 8:00-10:00 PM. For shuttle and parking information click HERE.


Wednesday, June 13

8:00 AM

Registration Opens


9:00 AM

Welcome


  The Anatomy of Promos
Plaza 1,2,3

Speaker:
Lee Hunt, Principal, Lee Hunt LLC

10:15 AM

NETWORKING BREAK


10:30 AM The Secret to Funny Promos
Plaza 1,2,3

Speaker:
Graeme Newell, President, 602 Communications

11:15 AM

NETWORKING BREAK


11:45 AM Directing Talent 2012
Plaza 1,2,3

Speaker:
Marice Tobias, Director, Tobias Entertainment Group

12:30 PM

LUNCH


2:00 PM Copy Chops: Unleashing Your Writing Genius
Plaza 1,2,3

Speakers:
Linda Button, Brand Personality Expert, Tooth+Nail
Marilyn Kass, Brand Personality Expert, Tooth+Nail

3:00 PM

NETWORKING BREAK


3:30 PM The Art of Promo Design
Plaza 1,2,3

Speaker:
Andy Baker, SVP/Group Creative Director, National Geographic Channels

4:15 PM NETWORKING BREAK

4:45 PM Analyzing the Approval Process
Plaza 1,2,3

Moderator:
Joe Tamanini, President, Studio City
Speakers:
Matt Bunting, SVP Creative, The Sponsor Shop, Turner Entertainment Networks
Heidi Morton, Director of Marketing, CBS Television Distribution
J.A.S Sustrich, VP, Creative, Lifetime Networks




Thursday, June 14

8:00 AM

Registration Opens


9:00 AM Extreme Listening
Plaza 1,2,3

Speakers:
Janet Kestin, Co-Founder, Swim
Nancy Vonk, Co-Founder, Swim

10:15 AM

NETWORKING BREAK


10:30 AM The Essential One-Stop Shop: Tips for the Craft of PrEditing
Plaza 1,2,3

Speaker:
Jason Scherbert, Founder, Ignition Post

11:30 AM

NETWORKING BREAK


11:45 AM Taking Control of Your Career
Plaza 1,2,3

Moderator:
Steve Spector, Partner, ML Search
Speakers:
Kathy Dailey, Strategic Consultant & Executive Coach, Dailey & Company
Princell Hair, SVP, News and Talent, NBC Sports Group
Roger Hyde, SVP, Creative Services & Brand Integrity, DIRECTV
Niels Schuurmans, EVP, Brand Marketing & Creative, Spike TV
Steve Spector, Partner, ML Search

12:30 PM

LUNCH


2:00 PM Sonic Survival: Bigger, Better and Badder
Plaza 1,2,3

Speaker:
Stewart Winter, Co-Founder/Composer, VideoHelper, Inc.

3:00 PM

NETWORKING BREAK


3:15 PM The Top 10 Things You Need to Know About Making Promos
Plaza 1,2,3

Speakers:
Farrel Allen, Creative Director, Black Spot
Jeff Blackman, VP, Preschool Brand Creative, Nickelodeon

4:00 PM NETWORKING BREAK

4:15 PM State of Our Art
Diamond Ballroom

Speakers:
Courteney Monroe, CMO, National Geographic Channels U.S.
Kendrick Reid, SVP & Executive Creative Director, Brand Strategy, BET Networks

5:30 PM Elite Member Lounge Closes
Georgia 1 & 2
Brought to You By 

  PromaxBDA Promotion, Marketing and Design Awards Reception
Diamond Ballroom Foyer
Presented By 

7:00 PM 2012 PromaxBDA Promotion, Marketing and Design Awards Show
Diamond Ballroom
Doors open at 6:30 PM. Show starts promptly at 7:00 PM

Hosted By:
Jay Mohr, Comedian, Actor, Radio Host & Best-Selling Author

Presented By 

sessions


Analyzing the Approval Process
Join us for a unique opportunity to get into the heads of some of the top marketing and promotion executives in the business to understand how they judge creative work. We've gathered a panel of four channel creatives and curated a mix of promos for them to review, critique and discuss. This is an eye-opening and candid format for professionals of all levels looking for tips on how to see their creative differently, interpret feedback successfully and how to collaborate more effectively.

Moderator:
Joe Tamanini, President, Studio City
Speakers:
Matt Bunting, SVP Creative, The Sponsor Shop, Turner Entertainment Networks
Heidi Morton, Director of Marketing, CBS Television Distribution
J.A.S Sustrich, VP, Creative, Lifetime Networks


The Anatomy of Promos
Promos are the most effective and efficient marketing tool a television channel has. They are also the least understood and appreciated. In this kick-off session, we'll break down what makes promos work and how you can harness their power.

Speaker:
Lee Hunt, Principal, Lee Hunt LLC


The Art of Promo Design
A well-designed promo is far more than just cool graphics. It is the sum of myriad elements often acting as the backbone to your promotion objective. In this packed hour, we’ll break down best practices in approaching promotion design from around the world – and how to sell your idea up the chain. Get ready to take a look at a wide range of creative, practical and strategic design solutions that will make your next promo more effective without blowing your budget – or your street cred.  

Speaker:
Andy Baker, SVP/Group Creative Director, National Geographic Channels


Copy Chops: Unleashing Your Writing Genius
Whether you're a new writer, an old pro or just revamping your Facebook page, the key to success is good writing. Fear not – there is a gifted writer in each of you just waiting to be set free. We'll show you what stands out, what falls flat and how to make it all memorable at one session packed with tons of inspiration and takeaways to unleash your inner genius.

Speakers:
Linda Button, Brand Personality Expert, Tooth+Nail
Marilyn Kass, Brand Personality Expert, Tooth+Nail


Directing Talent 2012
This popular, fast-paced, hands-on intensive is back by request. With top-tier talent onstage to help demonstrate fresh insights, tools and techniques to help you get the read you need as well as the one you want in the time allotted, directing expertise has never been more fully at hand than in this session. 

Speaker:
Marice Tobias, Director, Tobias Entertainment Group


The Essential One-Stop Shop: Tips for the Craft of PrEditing
It takes a lot to be a successful prEditor in today’s competitive environment – but where do you get all of the information you need to know? Look no further, because this is the session that will go over the essentials needed to adapt, grow and evolve in this ever-changing niche. See the impact of creative prEditing as demonstrated by examples along with some tips and tricks of the trade. From the creative brief to the end result, we’ll go into the specifics of production workflow that will end up in promo perfection!

Speaker:
Jason Scherbert, Founder, Ignition Post


Extreme Listening
News flash: you're a poor listener. Like almost everyone. And that translates to professional relationships that don't work and other big barriers to your success. Take a workshop that will forever change the way you listen to your peer, your employee, your kid, your doctor. Be amazed by what you've been missing, and by what you'll gain.

Speakers:
Janet Kestin, Co-Founder, Swim
Nancy Vonk, Co-Founder, Swim


The Secret to Funny Promos
Producing great funny promos isn't hard, if you know the "humor rules." In this example-packed session, Graeme Newell explains the tactics behind the masterful techniques used by some of Madison Avenue's best creatives. You'll learn the simple structure for creating great funny promos. Come for a laugh and get a bag of creative tools you can use to break down the defenses of your viewers and deliver a powerful brand message. 

Speaker:
Graeme Newell, President, 602 Communications


Sonic Survival: Bigger, Better and Badder
If your competition is using the same music/sound-effect libraries as you, how do you make your spots stand out? Using tools most producers have access to, see how you can take even the worst cuts of music and transform them into something mind-blowing. Stewart Winter presents an information-stuffed hour of creative audio solutions ranging from music/voice editing shortcuts to quick tricks to make your sound effects bigger, to simplified looping/remixing techniques and even easy and arresting ways to create custom sound design, all presented in simple-ish, non-technical language.

Speaker:
Stewart Winter, Co-Founder/Composer, VideoHelper, Inc.


Taking Control of Your Career
Whether you are looking to make a move or you are happy where you are, it’s important in this highly competitive, fast-paced industry to keep your eye on your path for career growth. For this session, we’ve brought together some of the most knowledgeable experts to discuss and deliver strategies for career success. From professional development and politics to branding yourself and networking, you’ll learn the fundamental tools and practices to always keep close at hand for you to take control of your career.

Moderator:
Steve Spector, Partner, ML Search
Speakers:
Kathy Dailey, Strategic Consultant & Executive Coach, Dailey & Company
Princell Hair, SVP, News and Talent, NBC Sports Group
Roger Hyde, SVP, Creative Services & Brand Integrity, DIRECTV
Niels Schuurmans, EVP, Brand Marketing & Creative, Spike TV


The Top 10 Things You Need to Know About Making Promos
After conducting an official poll of highly respected and successful industry professionals, we have curated the essential tips, the critical knowledge and the fundamental secrets – the things vital to the survival of any promo professional. The information has come from all corners of the business: from creative directors to graphic designers, writer/producers to editors, editorial and art directors to audio engineers… all to provide the most useful top-10 list since last night’s “Late Show.” Don’t miss this entertaining and informative 45 minutes, and walk away with tips you will put to use immediately.

Speaker:
Farrel Allen, Creative Director, Black Spot
Jeff Blackman, VP, Preschool Brand Creative, Nickelodeon

speakers

More information coming soon.

venue


JW Marriott at L.A. LIVE

A special room rate of $245 per night is available
only until May 18, 2012.

900 West Olympic
Los Angeles, CA 90015
800.266.9432

PromaxBDA Promo Boot Camp returns to downtown Los Angeles
June 12-14, 2012. Our host hotel will be the JW Marriott at L.A. LIVE.
If you are looking for more information about booking a room please see
the link below for additional details and to confirm your accommodations
for the event.

 

sponsors

more information coming soon.

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