Analyzing the Approval Process
Join us for a unique opportunity to get into the heads of some of the top marketing and promotion executives in the business to understand how they judge creative work. We've gathered a panel of four channel creatives and curated a mix of promos for them to review, critique and discuss. This is an eye-opening and candid format for professionals of all levels looking for tips on how to see their creative differently, interpret feedback successfully and how to collaborate more effectively.
Joe Tamanini, President, Studio City
Matt Bunting, SVP Creative, The Sponsor Shop, Turner Entertainment Networks
Heidi Morton, Director of Marketing, CBS Television Distribution
J.A.S Sustrich, VP, Creative, Lifetime Networks
The Anatomy of Promos
Promos are the most effective and efficient marketing tool a television channel has. They are also the least understood and appreciated. In this kick-off session, we'll break down what makes promos work and how you can harness their power.
Lee Hunt, Principal, Lee Hunt LLC
The Art of Promo Design
A well-designed promo is far more than just cool graphics. It is the sum of myriad elements often acting as the backbone to your promotion objective. In this packed hour, we’ll break down best practices in approaching promotion design from around the world – and how to sell your idea up the chain. Get ready to take a look at a wide range of creative, practical and strategic design solutions that will make your next promo more effective without blowing your budget – or your street cred.
Andy Baker, SVP/Group Creative Director, National Geographic Channels
Copy Chops: Unleashing Your Writing Genius
Whether you're a new writer, an old pro or just revamping your Facebook page, the key to success is good writing. Fear not – there is a gifted writer in each of you just waiting to be set free. We'll show you what stands out, what falls flat and how to make it all memorable at one session packed with tons of inspiration and takeaways to unleash your inner genius.
Linda Button, Brand Personality Expert, Tooth+Nail
Marilyn Kass, Brand Personality Expert, Tooth+Nail
Directing Talent 2012
This popular, fast-paced, hands-on intensive is back by request. With top-tier talent onstage to help demonstrate fresh insights, tools and techniques to help you get the read you need as well as the one you want in the time allotted, directing expertise has never been more fully at hand than in this session.
Marice Tobias, Director, Tobias Entertainment Group
The Essential One-Stop Shop: Tips for the Craft of PrEditing
It takes a lot to be a successful prEditor in today’s competitive environment – but where do you get all of the information you need to know? Look no further, because this is the session that will go over the essentials needed to adapt, grow and evolve in this ever-changing niche. See the impact of creative prEditing as demonstrated by examples along with some tips and tricks of the trade. From the creative brief to the end result, we’ll go into the specifics of production workflow that will end up in promo perfection!
Jason Scherbert, Founder, Ignition Post
News flash: you're a poor listener. Like almost everyone. And that translates to professional relationships that don't work and other big barriers to your success. Take a workshop that will forever change the way you listen to your peer, your employee, your kid, your doctor. Be amazed by what you've been missing, and by what you'll gain.
Janet Kestin, Co-Founder, Swim
Nancy Vonk, Co-Founder, Swim
The Secret to Funny Promos
Producing great funny promos isn't hard, if you know the "humor rules." In this example-packed session, Graeme Newell explains the tactics behind the masterful techniques used by some of Madison Avenue's best creatives. You'll learn the simple structure for creating great funny promos. Come for a laugh and get a bag of creative tools you can use to break down the defenses of your viewers and deliver a powerful brand message.
Graeme Newell, President, 602 Communications
Sonic Survival: Bigger, Better and Badder
If your competition is using the same music/sound-effect libraries as you, how do you make your spots stand out? Using tools most producers have access to, see how you can take even the worst cuts of music and transform them into something mind-blowing. Stewart Winter presents an information-stuffed hour of creative audio solutions ranging from music/voice editing shortcuts to quick tricks to make your sound effects bigger, to simplified looping/remixing techniques and even easy and arresting ways to create custom sound design, all presented in simple-ish, non-technical language.
Stewart Winter, Co-Founder/Composer, VideoHelper, Inc.
Taking Control of Your Career
Whether you are looking to make a move or you are happy where you are, it’s important in this highly competitive, fast-paced industry to keep your eye on your path for career growth. For this session, we’ve brought together some of the most knowledgeable experts to discuss and deliver strategies for career success. From professional development and politics to branding yourself and networking, you’ll learn the fundamental tools and practices to always keep close at hand for you to take control of your career.
Steve Spector, Partner, ML Search
Kathy Dailey, Strategic Consultant & Executive Coach, Dailey & Company
Princell Hair, SVP, News and Talent, NBC Sports Group
Roger Hyde, SVP, Creative Services & Brand Integrity, DIRECTV
Niels Schuurmans, EVP, Brand Marketing & Creative, Spike TV
The Top 10 Things You Need to Know About Making Promos
After conducting an official poll of highly respected and successful industry professionals, we have curated the essential tips, the critical knowledge and the fundamental secrets – the things vital to the survival of any promo professional. The information has come from all corners of the business: from creative directors to graphic designers, writer/producers to editors, editorial and art directors to audio engineers… all to provide the most useful top-10 list since last night’s “Late Show.” Don’t miss this entertaining and informative 45 minutes, and walk away with tips you will put to use immediately.
Farrel Allen, Creative Director, Black Spot
Jeff Blackman, VP, Preschool Brand Creative, Nickelodeon