In a media marketing industry that relies on the creativity and innovation of its workforce, no factor is as critical to brand success and longevity as engaged, confident, inspired creative leaders. PromaxBDA Thrive accelerates the development of the leaders emerging from the industry’s creative workforce.
Using an integrated approach of training, mentorship, coaching and industry engagement, participants develop and apply managerial tools, strategies and acumennecessary to lead within their organizations and the media marketing industry at large.
An immersive learning experience, Thrive provides emerging creative leaders with the tools and perspective to lead within their organizations and ultimately look beyond to identify ways to grow a stronger industry.
Industry executives, leadership experts, and business coaches create a non-traditional, project-based, hands-on educational experience with rigorous and relevant leadership development. The program launches at PromaxBDA: The Conference, builds to a four-day Thrive seminar with coaching, executive mentorship and ongoing industry exposure throughout the year.
- Grow an industry-wide cohort of creative leaders
- Build a creative approach to management
- Develop the capacity to lead
- Learn how to optimize personal and organizational strengths
- Impact the entire business
- Highly engaged, confident leaders
- Creative innovators with a developed executive lens
- Pre-eminent managers who produce results driven by business objectives
- Authentic, influential communicators
The program launches at PromaxBDA: The Conference 2014 with two exclusive experiences: the Executive Mentorship Program and the Leadership Institute. Between The Conference in June and the Thrive seminar in October 2014, participants continue to work with their mentor and conduct emotional intelligence assessments to identify leadership development opportunities.
The Thrive seminar addresses key topics identified by industry leaders:
- Managing Creative Teams
- Business of Television
- Business Planning/ Finance
- Brand Strategy/Marketing
- Audience Engagement
- Leadership Style/Practice
- Cultural Agility
- Emotional/Social Intelligence
Participants complete the seminar with a leadership development plan that they then execute with the support of their organizational sponsor, executive mentor, leadership coach and peer advisory board.
In the six months following the seminar, participants meet with their coaches, apply their knowledge gained and present at two PromaxBDA university events. They continue to build their creative executive point of view by collaborating with PromaxBDA board members to produce sessions for The Conference. Participants have the opportunity to mentor a graduate of the PromaxBDA Scholars or Promo Pathway programs.
The cost of the program is $12,000 and includes all course materials, leadership coach, executive mentor as well as hotel accommodations and organized group meal functions for Thrive seminar. Out of pocket expenses for airfare and ground transportation are not included. All fees and incidental expenses are the responsibility of the Thrive leader’s company.
Once an applicant has been selected for and accepted a place in the Thrive program, the company is committed to the tuition of $12,000. No refunds issued should a Thrive leader need to cancel after accepting a place in the program. Full payment must be received by March 3, 2014.
Click here for Thrive brochure.
For more information contact Katerina Zacharia, vice president of industry development and diversity, at firstname.lastname@example.org or 310.789.1523.
PromaxBDA provides professional development and training at all career stages with the aim of helping its members successfully navigate the opportunity structure of the media and entertainment marketing industry. PromaxBDA designs its programs to serve the needs of agencies and networks alike. With a strategic mandate of building a more inclusive executive cohort, PromaxBDA provides mentorship programs, leadership training and executive seminars.
The PromaxBDA Leadership Institute is the event that convenes all the executive mentors and mentees, elite members and ambassadors across the country. The Leadership Institute creates the space for executives across the industry to work together in an environment that fosters collaborative self-reflection, inspiration and connectivity. By invitation only, the Leadership Institute at PromaxBDA: The Conference celebrates leadership that embodies authenticity, purpose and integrity.
Leadership Institute at PromaxBDA: The Conference 2013
Step Into Your Name: Grow the Great Leader You Are
Keynote speaker presented by: LIFETIME®
Leadership is about setting direction and then motivating people to execute on it. At times, we lead by being inspirational and other times influential. Some situations require leaders to be directive and other times collaborative. While different business situations require a fluidity in leadership approach, the leader is the constant. Great leaders are the ones who can keep ahead of industry and organizational shifts by knowing who they are at their core, what they stand for and how to leverage their self-awareness to work effectively with others.
Attend the PromaxBDA Leadership Institute and develop the tools you need to grow into the leader you are meant to be. Whether you are a creative director or a CMO, the collaborative participatory design of the Leadership Institute will provide the learning environment where you will become more connected with who you are, what you stand for and how to engage others using your own distinctive style. By exploring and challenging existing ways of thinking and being, you will walk away with a new mindset and practical tools to accelerate your leadership journey.
- Define what makes you distinctive as a leader
- Be able to contribute in new and different ways to your organization
- Integrate self-expression and courage into conversations to lead with authenticity
- Enhance your leadership development through personal passion and purpose
- Learn how to overcome status barriers to create a thriving work environment
The PromaxBDA Executive Mentorship Program is a national program matching industry leaders with high-potential managers and directors in an effort to develop the next generation of leaders and creative talent.
"Our industry is only as strong as the next generation of creatives and marketers who will take the reins in the future. I enjoy giving back to my field, and I always enter any program wanting to learn as much from my mentee as they learn from me throughout the process." — Scot Chastain, SVP, Affiliate Marketing & Development, NBC Television Network
"Honesty, integrity and courage are the values mentorship provided me as a mentor and a mentee. To reap the highest benefits of mentorship, you have to be completely honest about your situation – the good, the bad and ugly – have the integrity to consistently show up, share and hold up your end of the deal and the courage to follow through on the advice you are given." — Vicky Free, CMO, BET
"As you move up it’s more about you managing your own career. I feel lucky to have an outside perspective, learn from my mentor and grow in my career. " — Charissa Chu, Director, Distribution Marketing, FOX Networks
By developing leadership skills of highly motivated talent, we integrate a broader spectrum of experience, insight, strategic intuition and creative perspective into our industry. Mentors will work closely with mentees to develop the strategies necessary to rise up the executive ladder. Mentees will ultimately walk away with a road map for success and a deeper understanding of the informal insights, wisdom and tools that successful leaders use to navigate and leverage opportunities in the media and entertainment industry.
The executive mentorship program is a one-year, structured, skill-based mentorship program. At the start of each program, mentors and mentees are required to attend a four-hour training session. In this collaborative workshop environment, they will receive training in communications, leadership, coaching and optimizing the mentorship partnership.
Mentors and mentees are required to meet once per month for two hours. Between monthly sessions, mentors and mentees correspond via email and phone calls to maintain and strengthen communication channels. The program requires a minimum of two contact hours monthly.
Match each mentee with mentors who represent top marketing and creative executives The Executive Mentorship Program is a PromaxBDA member benefit with limited spots available.
- Develop strategies for creating a strong and sustainable work-life fit
- Build meaningful professional relationships between industry leaders and rising professionals
- Support the mentoring relationships with training, professional development and resources