Modest Buzz for NewFront Content Based on Social Sharing Data
Friday, May 17, 2013 | Adweek
Are people buzzing about all those Web video series rolled out during the NewFronts? It's hard to say. The industry is still miles away from a Nielsen-like overnight rating equivalent, despite its digital nature. And tracking buzz for TV shows is an inexact science, so gauging Web shows might as well be alchemy. Still, we took a stab at it.
Broadcasters Step Up Their Streaming Abilities as Digital Competition Heats Up
Friday, May 17, 2013 | brandchannel
If you can’t beat ‘em, join ‘em. Major US broadcasters are lining up their digital offerings for consumers, whether they like it or not. "Television networks increasingly need to make content available to fans no matter where those fans are and what devices they are using," said Greg Ireland, IDC research manager.
Binge-Watching Forces 'One Life to Live,' 'All My Children' to Cut Back on New Episodes
Friday, May 17, 2013 | paidContent
When soap operas “One Life to Live” and “All My Children” moved online, it wasn’t clear how fans would watch them. It turns out that most viewers are binge-watching — so the soaps’ production company is cutting back on the number of new episodes each week.
AwesomenessTV Introduces YouTube Channel Targeting Young Males
Friday, May 17, 2013 | Deadline
The channel’s called AwesomenessX and it will offer “original sports, gaming, comedy, pranks and lifestyle content” for males in their teens and 20s, says the company that’s owned by DreamWorks Animation. As the Web destination grows it can “segment our audience so we can better target the programming and build communities around specific interest areas,” says its CEO Brian Robbins.
WRAL Partners with 'Fayetteville Observer'
Friday, May 17, 2013 | mediabistro
WRAL, the CBS affiliate in Raleigh-Durham, is launching a news partnership with "The Fayetteville Observer." The station has relocated its Fayetteville bureau to the "Observer‘s" newsroom. The new bureau will debut on the air on the 5 p.m. newscast Friday.
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