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weekly poll VIEW POLL RESULTS April 17, 2013
Facebook has rolled out its new smartphone OS, Home, featuring the Chat Heads multitasking system among other intriguing features. Which phrase best describes its potential in the marketplace?
Game Changer
Home will upend the unitary App Store model and end Apple’s smartphone OS dominance.
Niche Success
Home has some cool ideas but won’t have much traction outside of the Facebook junkie demo.
Failure
Home is a hostile phone takeover placing Facebook front and center. People won’t like that.
weekly poll for the week of
Facebook has rolled out its new smartphone OS, Home, featuring the Chat Heads multitasking system among other intriguing features. Which phrase best describes its potential in the marketplace?
select
weekly poll for the week of 3/5/2013
History will look upon this week as the time when its namesake channel conquered the world – the two-night debut of History’s “The Bible” averaged 13.1 million viewers, unseating even the mighty “Walking Dead” as the year’s most-watched cable broadcast so far. What do you feel was the main reason for “The Bible’s” amazing success?
weekly poll for the week of 3/12/2013
Yahoo! CEO Marissa Mayer ignited a national debate over workplace flexibility when she announced the abolishment of her company’s work-at-home policy. Do you think company work-at-home policies should be embraced or abandoned?
Embraced
Studies show employees are happier and more productive working from home.
Abandoned
To foster a culture of innovation and collaboration, employees need to report to work.
Half-Hugged
Working at home is right for some and not for others. It’s a case-by-case situation.
weekly poll for the week of 3/27/2013
Tiger Woods has climbed back to once again be golf’s No. 1 player, for the first time since the pre-scandal year of 2010. Can his brand ever recover enough to return him to No.1 in the endorsement world as well?
Yes
If he keeps winning, sponsors will return in the same droves as before the scandal.
No
No matter how good a player he is, Woods’s brand will always be tainted.
weekly poll for the week of 4/10/2013
TV is officially going to the dogs with DIRECTV’s announcement this week that it will begin carrying DogTV on August 1, a channel designed specifically for canines. DogTV will also offer limited advertising aimed at humans, but will advertisers come calling to a channel for dogs?
Yes
Many people treat their dogs like children and will watch DogTV as a family.
No
People will turn on DogTV and leave the house. There is no ROI there for advertisers.
weekly poll for the week of 3/6/2013
History will look upon this week as the time when its namesake channel conquered the world – the two-night debut of History’s “The Bible” averaged 13.1 million viewers, unseating even the mighty “Walking Dead” as the year’s most-watched cable broadcast so far. What do you feel was the main reason for “The Bible’s” amazing success?
It was a large-scale piece of faith-based programming that tapped into an underserved religious demographic.
Both of the above.
weekly poll for the week of 3/20/2013
Is it time for ad buyers to adapt from the current C3 metric system to C7, wherein they accept guarantees against an additional four days of DVR playback?
Yes
Less and less primetime deliveries are live, and it’s time to switch to a more inclusive currency.
No
The time-shifted results are incremental and culling them will only further delay Nielsen results.
weekly poll for the week of 4/2/2013
In March, ABC released a promo asking viewers to “save” its critically adored but low rated “Happy Endings.” It’s nothing new for show creators and stars to send fans pleas for help over their own personal avenues, but does this strategy remain an effective way to drive engagement when coming from a show’s network itself?
Yes
We’re in the Kickstarter era and fans love to be called on to pitch in and help.
No
A network admitting a show is struggling could be dispiriting to fans, and create apathy.
Depends
This was a great strategy for a self-deprecating show like “Happy Endings,” but wouldn’t work for just any series.
weekly poll for the week of 4/17/2013
Facebook has rolled out its new smartphone OS, Home, featuring the Chat Heads multitasking system among other intriguing features. Which phrase best describes its potential in the marketplace?
Niche Success
Home has some cool ideas but won’t have much traction outside of the Facebook junkie demo.
Failure
Home is a hostile phone takeover placing Facebook front and center. People won’t like that.