In this thought-provoking session, entertainment writer for Vanity Fair, Yohana Desta, sits down with BET’s Chief Social Impact Officer, Jeanine D. Liburd, to speak straight truth about how we in entertainment marketing can be better and do better serving the Black community. In response to the killing of George Floyd, a movement is happening right now, forcing us all to have difficult but necessary dialogue around racial inequality. For entertainment marketers and the media companies we serve, what does that look like? How can networks and streaming services amplify Black voices and issues and do it in an authentic and purposeful way? Desta and Liburd will give us the opportunity to learn how we can move toward, not away from, these challenging conversations.
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