Power of Podcasts: Storytelling as Marketing

What is the blockchain/web3 and why do we care? Why pay money for a jpeg? What does the future of brand experiences look like in the metaverse? At a moment in time when creativity and technology are colliding, this session will delve into the answers to all these questions and more. Learn what the future might look like — and how brands are responding to this brave new world.

Daniela Alvarez and Gabriela Campbell, along with Paula Muñoz and Maria Murillo, are the brilliant minds behind Ac2ality, a rapidly growing media company that has taken the Spanish-speaking world on TikTok by storm. Ac2ality, which delivers news in a clear, objective, and entertaining manner, is now the leading Spanish-language news publisher on TikTok, with 4.4 million followers amassed in just under two years. In this session, learn how Daniela and Gabriela harnessed the enormous power of TikTok to make their dream a reality.