Faced with headwinds from three powerful Cs — competition (1.5 million podcasts and counting), consolidation, and COVID-19 — how do you market audio content in ways that break through the noise? As well, how can podcasts be leveraged more effectively as a marketing tool for entertainment properties and other brands? This session will look at the state of this medium as we head towards the final months of 2020, the marketing lessons other media (TV, film, etc.) can learn from podcast marketers and vice/versa, and the impact of the coronavirus pandemic on the future of audio.
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