Your map to the emotional landscape of Gen Z is here! Two members of ViacomCBS’s Velocity Cultural Intelligence team present their latest study into the truth-telling, meme-finding, emotion-sharing minds of today’s young people and how it relates to culture and brands.
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Exclusive Gen Z insights and data written and curated by YPulse.
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Overcoming Bias and Disrupting Institutionalized Racism: From Neutrality to Action The brutal Killing of George Floyd by police and the Black Lives Movement have not…
When creative agency Mood Hunter took on the task of creating a campaign based on diversity, equity, and inclusion, they soon realized they had 3 main challenges: 1. Make branded content that didn’t feel like an advertisement. 2. Harnessing technology for an emotional theme, and 3. Creating a design that fits the narrative and the brand. Using AI and conducting an experiment with over 350 women, Mood Hunter went on to produce a documentary that unearthed stereotypes and deep-seated assumptions about how women see themselves.
For a long time we’ve lived with the myth of the lone genius: the tortured artist, alone in their attic, waiting for the lightning bolt of inspiration to strike. The truth is that creativity is borne of collaboration and connection. Not just between people, but between ideas, insights, experiences, and especially between the artist, their work and their audience. In this uplifting and inspirational session author and coach Richard Holman will celebrate the power of creative connections and explain how, even in the atomized 21st century, creativity has the capacity to connect us all.
For broadcasters, it’s crucial to understand the behavior and preferences of their newest and fastest-growing audience segment — Generation Z. Hosted by Fabienne Fourquet, CEO of Digital Agency 2btube, this session will provide a deep dive into the unique mindset and decision-making process of this demographic. Examine case studies from broadcasters and streamers who have successfully managed to engage Gen Z, and leave with a comprehensive roadmap for developing successful marketing strategies to drive growth and engagement for your broadcasting organization.
2020 is already changing the game for design. Check out the latest short films, game cinematics, music videos, broadcast design, advertising, infographics, branded content, and…
Don’t miss your chance to hear from the marketing innovators who are creating this year’s killer campaigns. Find out exactly what goes into strategizing and…
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