Live sport carries all the emotions you can think of but the one thing that makes it so irresistible is that it is unpredictable. So when BDA Creative was asked to pull together a unifying look and upgrade for Magenta Sport they went all out with new type and graphics that offer up hundreds of unusual layout combinations that reflect all the excitement and drama of a live game.
When creative agency Mood Hunter took on the task of creating a campaign based on diversity, equity, and inclusion, they soon realized they had 3 main challenges: 1. Make branded content that didn’t feel like an advertisement. 2. Harnessing technology for an emotional theme, and 3. Creating a design that fits the narrative and the brand. Using AI and conducting an experiment with over 350 women, Mood Hunter went on to produce a documentary that unearthed stereotypes and deep-seated assumptions about how women see themselves.
The 2020 Promax Europe Agency of the Year winner, Paris-based communications agency GÉDÉON was tasked to redesign the French SVOD service OCS in early 2022. Having done such an impressive job on the linear channel, the team was asked to produce a super-slick and simple graphic package that’s sure to please.