Whether global giants or new start-ups, the world of entertainment marketing spends a lot of time working with a variety of brands. But when was the last time you took a look at what it is that makes up your personal brand? Hosted by the CEO of This is It Network and authority on the topic, Cheldin Barlatt Rumer takes us through what you need to address in order to keep on top of the most important brand of all – You.
When creative agency Mood Hunter took on the task of creating a campaign based on diversity, equity, and inclusion, they soon realized they had 3 main challenges: 1. Make branded content that didn’t feel like an advertisement. 2. Harnessing technology for an emotional theme, and 3. Creating a design that fits the narrative and the brand. Using AI and conducting an experiment with over 350 women, Mood Hunter went on to produce a documentary that unearthed stereotypes and deep-seated assumptions about how women see themselves.