Executive Creative Director of Red Bee Charlie Mawer’s 2019 keynote, “Future of TV Branding,” issued a challenge to streamers: build more distinctive brands. Four years later, he’s back to see how they did. In this session, Mawer will examine everything from streaming platform UI and UX, to out-of-home, to social tone of voice. The big question he’ll help you answer: in a streaming world, is your brand distinctive enough?
For broadcasters, it’s crucial to understand the behavior and preferences of their newest and fastest-growing audience segment — Generation Z. Hosted by Fabienne Fourquet, CEO of Digital Agency 2btube, this session will provide a deep dive into the unique mindset and decision-making process of this demographic. Examine case studies from broadcasters and streamers who have successfully managed to engage Gen Z, and leave with a comprehensive roadmap for developing successful marketing strategies to drive growth and engagement for your broadcasting organization.
What is the blockchain/web3 and why do we care? Why pay money for a jpeg? What does the future of brand experiences look like in the metaverse? At a moment in time when creativity and technology are colliding, this session will delve into the answers to all these questions and more. Learn what the future might look like — and how brands are responding to this brave new world.