Cracking the Code of GenZ Marketing with Fabienne Fourquet

Discover the boundless opportunities waiting for broadcasters in the metaverse, as Ashley showcases innovative examples from broadcasters who have embraced the metaverse in their marketing strategies, unlocking its full potential in a creative and impactful manner. Get ready to be inspired and learn how you can elevate your own broadcasting strategies to the next level in the metaverse.

Executive Creative Director of Red Bee Charlie Mawer’s 2019 keynote, “Future of TV Branding,” issued a challenge to streamers: build more distinctive brands. Four years later, he’s back to see how they did. In this session, Mawer will examine everything from streaming platform UI and UX, to out-of-home, to social tone of voice. The big question he’ll help you answer: in a streaming world, is your brand distinctive enough?

Get ready to take your creativity to the next level with insights from top creatives! Join Promax member Steve Brouwers as he shares the best tips he’s gathered from the experts. From the secret to unlocking your most creative self to the role of failure in the creative process, this book covers it all. Be inspired by candid conversations with the likes of Debbie Milman, Stefan Sagmeister, and Shawna X, George Lois, Yuko Shimizu, Paula Scher, Mr Bingo as they share their life stories and delve into their creative journeys. A must-go session for anyone looking to ignite their imagination and bring their creative vision to life!