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UBISOFT AWARDED MARKETING TEAM OF THE YEAR AT PROMAXGAMES AWARDS 2019

gnet agency Wins Agency of the Year Honors for Second Year in a Row

 
SAN FRANCISCO  – April 17, 2019 
—Winners have been announced in 39 categories for the PromaxGames Awards 2019, recognizing creativity and innovation in game marketing. The awards were handed out to conclude PromaxGames 2019 at The Village in San Francisco.

The awards for outstanding achievement are presented by PromaxGames, part of Promax – the largest member association for the global entertainment marketing profession.

Taking home the honor for Marketing Team of the Year was Ubisoft, with gnet agency winning the coveted Agency of the Year honor for the second consecutive year.

The games receiving the most awards were Assassin's Creed Odyssey with nine awards, Call of Duty – Black Ops 4 with six, Far Cry 5 and Just Cause 4 with four each, PlayerUnknown’s Battlegrounds and Skyrim: Very Special Edition with three.

Following is a complete list of PromaxGames Awards 2019 winners, spanning the marketing and creative teams building audiences and creating awareness for the world’s biggest game publishers:
 
MARKETING TEAM OF THE YEAR
Ubisoft

AGENCY OF THE YEAR
gnet agency

BEST PROMOTIONAL TRAILER - ALL INCLUSIVE
Gold: Mortal Kombat 11 Announcement Trailer
Silver: Call of Duty: Black Ops 4 - Launch Trailer

BEST PROMOTIONAL TRAILER - ANNOUNCEMENT/NEW RELEASE
Gold: Marvel Powers United VR Launch Trailer
Silver: Far Cry 5: Story Trailer

BEST PROMOTIONAL TRAILER - CURRENT/ONGOING/NEW CONTENT
Gold: PlayerUnknown's Battlegrounds: "Winter is Here" Trailer
Silver: Warframe - Super Super Space Ninjas

BEST PROMOTIONAL TRAILER - MOBILE/FREE TO PLAY
Gold: S.H.I.E.L.D. Medic Team Up Tales Video Series
Silver: Dissidia Final Fantasy Opera Omnia - The Golden Saucer

BEST PROMOTIONAL TRAILER - INDIE/STUDENT
Gold: Gods of Olympus - Official Trailer
Silver: Outlast II - Jump Scare

BEST GAME FOOTAGE TRAILER
Gold: Rage 2: Open World Trailer
Silver: Call of Duty: Black Ops 4 Multiplayer Reveal Trailer

BEST LIVE ACTION TRAILER
Gold: PlayerUnknown's Battlegrounds: "Pan-demonium"
Silver: World of Warcraft: Battle for Azeroth - “It Matters”

BEST SHORT FORMAT PROMOTIONAL CONTENT
Gold: Minecraft "Cats & Pandas"
Silver: Rage 2: 12 Days of Ragemas

BEST LONG FORMAT PROMOTIONAL CONTENT
Gold: Assassin's Creed Odyssey Alexios Responds
Silver: Far Cry 5: Inside Eden's Gate

BEST TELEVISION OR THEATRICAL AD
Gold: Far Cry 5: Nothing Ever Happens Around Here
Silver: Xbox Game Pass - Meet & Greet

FUNNIEST VIDEO
Gold: Skyrim Very Special Edition - Amazon Alexa Trailer
Silver: Forza Horizon 4 Commercial

BEST OVERALL ADVERTISING CAMPAIGN
Gold: World of Warcraft: Battle for Azeroth - “It Matters”
Silver: Shadow of the Tomb Raider

BEST OUTDOOR ADVERTISING CAMPAIGN
Gold: Just Cause 4
Silver: NBA2K19 - Real Time OOH

BEST MARKETING CAMPAIGN OF THE YEAR - ALL INCLUSIVE (CONSOLES & GAMES)
Gold: God of War
Silver: Assassin's Creed Odyssey

BEST MARKETING CAMPAIGN OF THE YEAR - CORE GAMES (CURRENT/ONGOING)
Gold: Assassin's Creed Odyssey
Silver: Words With Friends 2 Mobile Game Launch

BEST MARKETING CAMPAIGN OF THE YEAR - FAMILY/RATED E
Gold: Forza Horizon 4 Launch Campaign
Silver: Just Dance 2019

BEST MARKETING CAMPAIGN OF THE YEAR - MOBILE GAMES/FREE TO PLAY
Gold: Westworld Mobile - Game Launch
Silver: MARVEL Strike Force - Launch

BEST PRE-ORDER CAMPAIGN
Gold: Just Cause 4 - Rico Challenge
Silver: God of War

BEST USE OF INFLUENCERS
Gold: The Making of a Tomb Raider
Silver: Just Dance 2019

BEST PROMOTIONAL LIVE STREAM FOR A GAME
Gold: Looney Tunes: World of Mayhem - Crushathon
Silver: Warframe TennoLive 2018

BEST USE OF SOCIAL MEDIA
Gold: God of War
Silver: Assassin's Creed Odyssey Spartan Responds

BEST POP DISPLAY
Gold: Fortnite
Silver: KH3 Standee

BEST BOX ART (STANDARD EDITION)
Gold: Assassin's Creed Odyssey Standard Edition
Silver: Call of Duty - Black Ops 4 Standard Packaging

BEST BOX ART/PACKAGING (LIMITED EDITION, SPECIAL EDITION OR COLLECTOR'S EDITION)
Gold: Assassin's Creed Odyssey Collector's Edition
Silver: Call of Duty - Black Ops 4 Mystery Box Edition

BEST EXPERIENTIAL (EVENT, TRADE SHOW OR CONSUMER)
Gold: Become the Tomb Raider - SDCC
Silver: Xbox Barber Shop at NBA All-Star Weekend

BEST USE OF MUSIC
Gold: Warframe - We All Lift Together Musical
Silver: Assassin's Creed Odyssey Photomode

BEST USE OF SOUND DESIGN
Gold: Call of Duty: Black Ops 4 Multiplayer Reveal Trailer
Silver: PlayerUnknown's Battlegrounds - E3 Trailer

BEST COPYWRITING
Gold: Skyrim Very Special Edition - Amazon Alexa Trailer
Silver: Words With Friends 2 Mobile Game Launch

BEST EDITING
Gold: The Outer Worlds Announce Trailer
Silver: Just Cause 4 - 1970's Era Trailer

BEST CGI
Gold: Call of Duty: Black Ops 4 - Blackout Announce
Silver: Mortal Kombat 11 Announcement Trailer

BEST KEY ART
Gold: Far Cry 5
Silver: Just Cause 4 Era Movie Posters

BEST PRODUCT LOGO DESIGN
Gold: Rage 2
Silver: Mortal Kombat 11

BEST PROMOTIONAL PARTNERSHIP
Gold: Assassin's Creed Odyssey Amazon 360
Silver: Skyrim Very Special Edition - Amazon Alexa Trailer

BEST PRODUCT ANNOUNCEMENT
Gold: Westworld Mobile Game Launch
Silver: Shadow of the Tomb Raider

BEST BUZZ GENERATING TACTIC
Gold: Overwatch Payload Tour
Silver: Overwatch Happy Hero Days 2018 Summer Campaign

THINKING OUTSIDE OF THE BOX
Gold: Minecraft "Coral Crafters"
Silver: Shadow of the Cute Raider

BEST COOL SH*T
Gold: Assassin's Creed Odyssey Alexa Spartan Assistant
Silver: Overwatch Happy Hero Days 2018 Summer Campaign

About PromaxGames and Promax
PromaxGames is part of Promax, the largest members association for the global entertainment marketing profession. Our community represents thousands of individuals working at the world’s leading media brands, marketing and creative agencies, and content providers. Since 1956, Promax members have created the most relevant brands in pop culture, introduced generations of audiences to powerful entertainment content, and inspired passionate fandom. More at: promax.org.

About the PromaxGames Awards
The PromaxGames Awards competition is part of The Promax Awards, the world's premier celebration of outstanding achievement in entertainment marketing and design. Across eleven regional and global competitions, the Promax Awards honor the teams harnessing passionate fandom to drive audiences, create value, and build the biggest brands in entertainment.

For more information:

Promax press contacts at The Lippin Group
Don Ciaramella / Matt Biscuiti (NY)

+1.212.986.7080 
promax@lippingroup.com

Pam Golum (LA)

+1.323.9651990
pgolum@lippingroup.com

Debbie Lawrence (London)
+44 7771 850580
dlawrence@lippingroup.com