Promax Conference Videos | The Entertainment Marketing Association

Promax Conference Session Videos

Watch the best entertainment marketing strategies and insights from our recent Promax conferences and events. A valid Promax membership is required to watch some videos. Please contact membership@promax.org for more information.

2019 Station Summit - Las Vegas

Members Only

Battle of the Promo Superstars

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Find the Best - Look Here

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Weather Branding - What Works and What Doesn’t

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Television Rising

Members Only

Zero Budget Magic: Doing More with Nothing

Members Only

Hire the Best – Here’s How

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2019 Conference - Los Angeles

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Killer Campaigns

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Love What You Do

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The Power of Theatrical Marketing

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The Resurgence of Appointment Viewing in a Streaming World

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Disney+: A Whole New DTC World

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New Best Practices 2019

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The Future Of TV Branding

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2019 PromaxGAMES - San Francisco

Official PromaxGames 2019 Welcome

The Esports Effect: How This Big Business Is Shifting Mindsets and Marketing Strategy

Gaming for Good

From Hackathon to Superbowl: Marketing the Xbox Adaptive Controller

Gen Z and Inclusivity: The Future of Diversity With the Next Generation of Gamers

Summit Slam

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2019 Europe Conference - Amsterdam

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Official Conference Welcome

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KEYNOTE: Think Like an Artist

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Brand Rebrand: Turbo Edition

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The Young and The Brandless

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The Savagery of Pop Culture

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Put Music First!

Members Only

5 Ways to Differentiate Your Online TV Brand

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2018 Station Summit - Las Vegas

The State of Broadcast Journalism

Alex Trebek and a Life in Jeopardy!

The State of Our Art

The 2018 PromaxBDA Local Awards at Station Summit

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2018 Station Summit Audio Sessions - Las Vegas

Making Old Media New Again

Micki Byrnes: Lessons to Lead By

Stuff Great Leaders Always Do (and One Thing They'd Never Do)

Spending Smarter: Get More ROI from Your Marketing Dollar

Hashtag Our Stories

Topical Promos That Kick Butt!

Zero Budget: Doing More with Nothing

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2018 Conference - New York

Next Gen Entertainment Now

Change Without Choice

That's What She Said

Leading Through Change

In Conversation with Laura Dern & Tarana Burke

Industry Close-Up: Now/New/Next with YouTube TV

Industry Close-Up: Now/New/Next with Amazon Studios

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2018 PromaxGAMES - San Francisco

Story 2020

Cloud: Convergence of Tech, Data, and Machine Learning

The ESports Effect: Past, Present and the Undeniable Future

Fans Do It Better: Infuse the Passion of the Core in Your Creative

Manage Your Message: Keeping Your Brand Reputation Safe Through a Crisis

WTF: What's the Future of Marketing in the Age of Assistance

Instagram Stories: The Power of Ephemerality and Brands

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2018 Europe Conference - Rome

KEYNOTE: The Swarm versus The Mob - The Driving Forces and Identities of Social Networks

KEYNOTE: The Future of TV

14 Tips To Build Positive Storytelling Communities

The Power of Problem-Solving Design: Why Some Brands Are Fit and Others Are Just Fitting In

How to Make Millennials Care About Your Gen-X Programs

Neuroscience in Marketing: How to Not Commit Brand Suicide

The Majority Report - Media in 2030

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2017 Conference - Los Angeles

KEYNOTE: From CMO to CEO

KEYNOTE: Truth, Lies, and the News

KEYNOTE: Caleb and Calder Sloan’s House of Awesome

Black Market of Marketing: Original Content vs. Media

The Secret Sauce

Where Next for Promos?

Story Marketing: How to Craft and Tell Compelling Brand Stories That Sell

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2017 Europe Conference - Amsterdam

The Kim Kardashian Principle - Innovation in the age of celebrity obsession, fake news & alternative facts.

The Measurement Myth - When Babies, Puppies and Boobs lead you astray

CAMPAIGN INSIGHTS: Where Next For Promos?

CAMPAIGN INSIGHTS: 360 on a shoestring

CREATIVE STRATEGY: Craft Masters - From linear to multi platform, communicating a clear visual strategy

CREATIVE STRATEGY: Disruption Eruption

How to be a Social Butterfly

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2017 PromaxGAMES - San Francisco

Keynote: Erik Qualman

Thinking Future Thoughts (Out Loud) Part I

Thinking Future Thoughts (Out Loud) Part II

Keynote: Ryan Wyatt

Esports: Taking Inventory of Competitive Gaming (Partnership with Cynopsis)

IN-Q

Fandom: Fans Love You, Love 'Em Back

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Station Summit 2017 Sessions

Adobe Premiere Pro: Tips and Techniques to Rock Your World

Avid Media Composer: Supercharge Your Edit

Battle of the Promo Superstars!

Countdown to Success: How to Launch Your Personal Leadership

Extending Your Digital Dollars

Finding Engagement: How to talk to Your Audience on Social Media

Food for Thought: Turning Information into Action

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The Conference 2016 Sessions

PromaxBDA Promotion, Marketing and Design Awards 2016

Keynote: Election 2016: The Greatest Show on Earth

Meet the Disruptors

A Conversation with John Miller: Lifetime Achievement Award Recipient

PromaxBDA Family Feud Live!

Shift Happens

6 Degrees of Connection

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Station Summit 2016 Sessions

PromaxBDA Local Awards 2016

Conference Welcome

Making of a President 2016

A Conversation with Harry Connick Jr.

2020 Television: Evolution or Revolution?

Lessons to Lead By

Multi-Platform Brand

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Europe 2016 Conference Sessions

Life's a Pitch! The Psychology of Pitching

2020 Television: Evolution or Revolution?

State of Our Art

Promos and Trailers Masterclass

How Brand Voice Kicks Butt

From Static to Dynamic: How to Integrate Real-Time Digital Traditional Broadcast

Brand/Rebrand Highlights: BBC3: Rebranding for a Digital Future

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