Promax Conference Session Videos

Watch the best entertainment marketing strategies and insights from our recent Promax conferences and events. A valid Promax membership is required to watch some videos. Please contact membership@promaxbda.org for more information.


2019 PromaxGAMES - San Francisco

Official PromaxGames 2019 Welcome
The Esports Effect: How This Big Business Is Shifting Mindsets and Marketing Strategy
Gaming for Good
From Hackathon to Superbowl: Marketing the Xbox Adaptive Controller
Gen Z and Inclusivity: The Future of Diversity With the Next Generation of Gamers
Summit Slam
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2019 Europe Conference - Amsterdam

  • Members Only
Official Conference Welcome
  • Members Only
KEYNOTE: Think Like an Artist
  • Members Only
Brand Rebrand: Turbo Edition
  • Members Only
The Young and The Brandless
  • Members Only
The Savagery of Pop Culture
  • Members Only
Put Music First!
  • Members Only
5 Ways to Differentiate Your Online TV Brand
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2018 Station Summit - Las Vegas

The State of Broadcast Journalism
Alex Trebek and a Life in Jeopardy!
The State of Our Art
The 2018 PromaxBDA Local Awards at Station Summit
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2018 Station Summit Audio Sessions - Las Vegas

Making Old Media New Again
Micki Byrnes: Lessons to Lead By
Stuff Great Leaders Always Do (and One Thing They'd Never Do)
Spending Smarter: Get More ROI from Your Marketing Dollar
Hashtag Our Stories
Topical Promos That Kick Butt!
Zero Budget: Doing More with Nothing
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2018 Conference - New York

Next Gen Entertainment Now
Change Without Choice
That's What She Said
Leading Through Change
In Conversation with Laura Dern & Tarana Burke
Industry Close-Up: Now/New/Next with YouTube TV
Industry Close-Up: Now/New/Next with Amazon Studios
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2018 PromaxGAMES - San Francisco

Story 2020
Cloud: Convergence of Tech, Data, and Machine Learning
The ESports Effect: Past, Present and the Undeniable Future
Fans Do It Better: Infuse the Passion of the Core in Your Creative
Manage Your Message: Keeping Your Brand Reputation Safe Through a Crisis
WTF: What's the Future of Marketing in the Age of Assistance
Instagram Stories: The Power of Ephemerality and Brands
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2018 Europe Conference - Rome

KEYNOTE: The Swarm versus The Mob - The Driving Forces and Identities of Social Networks
KEYNOTE: The Future of TV
14 Tips To Build Positive Storytelling Communities
The Power of Problem-Solving Design: Why Some Brands Are Fit and Others Are Just Fitting In
How to Make Millennials Care About Your Gen-X Programs
Neuroscience in Marketing: How to Not Commit Brand Suicide
The Majority Report - Media in 2030
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2017 Conference - Los Angeles

KEYNOTE: From CMO to CEO
KEYNOTE: Truth, Lies, and the News
KEYNOTE: Caleb and Calder Sloan’s House of Awesome
Black Market of Marketing: Original Content vs. Media
The Secret Sauce
Where Next for Promos?
Story Marketing: How to Craft and Tell Compelling Brand Stories That Sell
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2017 Europe Conference - Amsterdam

The Kim Kardashian Principle - Innovation in the age of celebrity obsession, fake news & alternative facts.
The Measurement Myth - When Babies, Puppies and Boobs lead you astray
CAMPAIGN INSIGHTS: Where Next For Promos?
CAMPAIGN INSIGHTS: 360 on a shoestring
CREATIVE STRATEGY: Craft Masters - From linear to multi platform, communicating a clear visual strategy
CREATIVE STRATEGY: Disruption Eruption
How to be a Social Butterfly
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2017 PromaxGAMES - San Francisco

Keynote: Erik Qualman
Thinking Future Thoughts (Out Loud) Part I
Thinking Future Thoughts (Out Loud) Part II
Keynote: Ryan Wyatt
Esports: Taking Inventory of Competitive Gaming (Partnership with Cynopsis)
IN-Q
Fandom: Fans Love You, Love 'Em Back
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Station Summit 2017 Sessions

Adobe Premiere Pro: Tips and Techniques to Rock Your World
Avid Media Composer: Supercharge Your Edit
Battle of the Promo Superstars!
Countdown to Success: How to Launch Your Personal Leadership
Extending Your Digital Dollars
Finding Engagement: How to talk to Your Audience on Social Media
Food for Thought: Turning Information into Action
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The Conference 2016 Sessions

PromaxBDA Promotion, Marketing and Design Awards 2016
Keynote: Election 2016: The Greatest Show on Earth
Meet the Disruptors
A Conversation with John Miller: Lifetime Achievement Award Recipient
PromaxBDA Family Feud Live!
Shift Happens
6 Degrees of Connection
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Station Summit 2016 Sessions

PromaxBDA Local Awards 2016
Conference Welcome
Making of a President 2016
A Conversation with Harry Connick Jr.
2020 Television: Evolution or Revolution?
Lessons to Lead By
Multi-Platform Brand
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Europe 2016 Conference Sessions

Life's a Pitch! The Psychology of Pitching
2020 Television: Evolution or Revolution?
State of Our Art
Promos and Trailers Masterclass
How Brand Voice Kicks Butt
From Static to Dynamic: How to Integrate Real-Time Digital Traditional Broadcast
Brand/Rebrand Highlights: BBC3: Rebranding for a Digital Future
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