Future-Proofing Your Next Rebrand

For years, 'navigating content' meant pressing buttons up and down on your remote control. Now for a new generation of audiences, it also means scrolling, swiping and clicking a computer, tablet or mobile device. As audiences learn new behaviors, content providers must fundamentally re-think their approach to designing brand identities. In this session you'll learn constructive steps you should be considering before your next re-brand to make it truly future-proof.

Charlie Mawer, Executive Creative Director, Red Bee

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