If It Feels Weird, Do It More:
Using the Tools of Improv to Unleash Your Promo Potential
Looking to kick-start your creative inspiration? A new way to attack the same old assignment? Many of the creative approaches that go into crafting killer scenes on stage can also be used to make the most of your promos. In this session, you'll be introduced to some of the techniques and philosophies in the improviser's arsenal and learn how to apply them to your next campaign for innovative results

Tyler Korba, Creative Director, National Geographic Channels

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