Make It Personal: The next trend in effective marketing

The Chinese say it’s the year of the sheep, but in our industry it’s the year of “holy sh**p!” User control, social media, highly targeted entertainment – have you noticed that media is getting more personal? It’s time to change how we talk to our audience because marketing is no longer us to them. Now, it’s all about you and me. This month, we share tips for writing so you can connect across all platforms.

Key Take Aways:
Learn to write for the new media landscape
Absorb the wisdom of sharing
Take inspiration from great examples on all platforms

Linda Button, Brand Personality Expert, Tooth + Nail

Produced in Partnership with:

← Back to Video Selection