Create What’s Next: Ep. 01
5 Best Practices for Marketing Fall TV

For decades, Fall has marked the traditional start of the new television season. But in our ever-evolving television industry, most viewers no longer pay attention to premiere dates, let alone premiere season. So how do you make sure that your new show stands out and gets noticed in time to earn a Sophomore run? And is Fall really the time when networks air all their best shows? Or can you make a bigger splash by launching “out of the fray” in a less competitive midseason?

In the debut installment of our new series “Create What’s Next,” ABC Entertainment Marketing’s Melissa King and Stun Creative’s Michael Vamosy — both experts at launching hit series — break down the new rules for making the most of the Fall premiere season.


Melissa L. King

Executive Creative Director, Drama, Movies and Specials, ABC Entertainment Marketing

Melissa King is currently Executive Creative Director of drama, movies and specials for ABC Entertainment Marketing. In this role, King directs the creative team that develops and produces marketing campaigns for dramas and specials. She has worked on some of the network’s most successful promotions including "Scandal," "How To Get Away With Murder," "Nashville" and "Revenge." She also launched the popular Thursday night branding campaign, TGIT.

Prior to ABC, King worked in New York at several cable networks including USA Network, Oxygen and Food Network.

Michael Vamosy

Chief Creative Officer, Stun Creative

A veteran creative and design executive, Michael Vamosy is Chief Creative Officer of Stun Creative, a new position at the company. He leads creative work across Stun and Buster for all network, studio and consumer brand clients. Vamosy brings invaluable experience from the network side to the award-winning agency that recently shot and produced Super Bowl commercial/viral sensation, Dove Men + Care “Real Strength.”

Prior to joining Stun, Vamosy was SVP of creative services at Starz where he led campaigns on the network’s original series “Outlander,” “Black Sails,” “Power” and “DaVinci’s Demons,” as well as rebrands for Starz and Encore. Earlier he was SVP of design at Fox Broadcasting and VP of design at FX Networks. Vamosy was an architect of Fox’s “L for Loser” campaign for “Glee.” He also helped redesign the Fox network look and spearheaded campaigns for “Fringe,” “American Idol” and “House,” among others. While at FX, he developed the network’s in-house design team “StudioFX,” which designed the packaging for original series such as “The Shield,” “Nip/Tuck” and “Rescue Me.” He spent 2011 to 2012 as executive creative director at Buster, overseeing major on-air rebrands for OWN, FXM and TV One. Over the course of his career, Vamosy’s work has earned numerous PromaxBDA Gold and Silver Awards, TELLYs and New York Festivals honors.