Big Media, Small Buy:
A Perspective Every Marketer Needs

In this half-hour long Master Class, learn how to optimize your media spend across all outlets. From radio to outdoor to digital, gain practical tools and insights to grow ratings despite budgetary parameters.

Featuring:

Jennifer Marshall

Co-Owner/VP, TV Station Marketing Division, Marshall Advertising


Jennifer Marshall has nearly 25 years in the advertising business on both the TV stations and agency side of the fenc. Her focus over the last 15 years has been the marketing of local TV stations around the country through the Tampa, FL & Los Angeles based media buying company she co-owns with her husband (Kevin), Marshall Advertising. In that time Jennifer has worked with dozens of TV stations owned by operators such as Media General, Hearst and Gannett in large, medium and small markets.

Jennifer has become a local TV station media buying and marketing expert through her consultant approach with her station clients, understanding of the TV station business and strong relationship with network and syndicator partners. Jennifer and her Marshall Advertising team seek to become "a part of the marketing team" with the stations they work with and employ a research-focused approach to identifying market opportunities in each market. Whether talking to Marketing and Creative Services Directors, General Managers and General Sales Managers Jennifer is able to help each achieve their goals for their station.

Jennifer is married with 3 kids and resides in Los Angeles. Marshall Advertising is based in Tampa, Florida with offices in Los Angeles, Columbus, OH and Washington, DC.

Produced in Partnership with:
Arsenal



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