Create What’s Next: Ep. 10
Branded Content and Fan Engagement

What do networks need to know when looking for brand partners? How do you distinguish branded versus original content? How important is that to your readers? Tobi Bauckhage, CEO and Co-Founder of and Josh Josh Weinstock, Head of PR and Assignment Editor at share their expertise in branded content and fan engagement.


Tobi Bauckhage

CEO and Co-Founder of

Tobi is CEO and Co-Founder of Moviepilot, the world’s largest movie community, connecting millions of fans via shareable content and social media. Launched in 2013 averages about 30 million unique users per month, with an engaged Facebook base of more than 29 million.  Moviepilot works closely with film studios like 20th Century Fox, Sony Pictures, Lionsgate, A24 and Focus Features on social media campaigns, connecting entertainment fans with the content they love. With offices in Los Angeles and Berlin and 60 employees total – plus thousands of fan creators – Moviepilot is dedicated to creating the world’s first fan-centric media company; empowering fans to take over the conversation around film, television, gaming and entertainment at large.

Josh Weinstock

Head of PR and Assignment Editor at

Josh is the Head of PR and Assignment Editor at, an entertainment fan site with more than 30 million fans on Facebook. With a background in broadcast journalism and a passion for sports and movies, Josh specializes in the connectivity between different media and pockets of entertainment - convergence of sports, movies and television that speak to audiences of all ages. Josh is a former play-by-play announcer for the Bowling Green Hot Rods (Rays Class A affiliate), Northwestern Wildcats (collegiate sports teams), and Cotuit Kettleers (Cape Cod Baseball League). He works with movie studios including 20th Century Fox, Paramount, and Lionsgate on both editorial and media partnerships, uniting a millennial entertainment audience with the content it craves.