Digital First, Social Always

Hear from digital innovators who will share strategies, best practices and tactics that drive audience acquisition, engagement and retention. Learn how their digital-first approach helps anchor a robust integrated marketing campaign that extends far beyond websites, Facebook and Twitter. Gain key insights into building a digital strategy that can be customized for both mass scale and niche audiences that a marketing team can quickly pivot when necessary.

Featuring:

Chizoba Ezeh

Manager, Digital Marketing and Social Media, Disney/ABC Television Group


With more than 10 years of entertainment and marketing experience, Chizoba Ezeh is a manager of digital marketing and social media at the Disney/ABC Television Group, where she oversees the digital/social strategy and execution. Most recently, she worked on the successful launch of the TGIT Thursday Night primetime lineup of “Grey’s Anatomy,” “Scandal” and “How to Get Away With Murder.”
 
Ezeh moved back to Los Angeles after attending Vassar College to begin her career in traditional media working for film companies in marketing. In 2003, Ezeh was deeply impacted by the integrated marketing campaigns around the second and third “Matrix” movies. The use of new media and the ability to engagement the audience in a two-conversation encouraged Ezeh to make the transition into new media. This transition brought her into the emerging world of mobile entertainment, where she helped to launch Procter & Gamble’s branded mobile programs, before moving on to network television.

Luis Morales

Senior Manager, Social Media, Fox Deportes


Luis Morales is the senior manager of social media for Fox Deportes. He is in charge of all strategic planning for all social media platforms at Fox Deportes. During his 10-year career, which includes community manager, reporter at “El Periódico” newspaper and lead editor at foxdeportes.com, he has always been involved with social media content.

Robert Rodriguez

Head of Digital Media, Fox Deportes


Robert Rodriguez is the head of digital media for Fox Deportes. In this role he oversees editorial, product development, social media and emerging technology for one the fastest growing U.S. Hispanic digital sports platforms. In February 2014, his department reached new milestones with Super Bowl XLVIII, setting a Twitter record for a Spanish-language television event and playing an integral role in live-streaming the Super Bowl in Spanish for the first time in the United States. Under his guidance, the company executed the first Twitter Amplify campaign in Spanish and surpassed 9 million Facebook fans, a first in Fox Sports Media Group history and the most of any Spanish-language network.
 
Prior to Fox Deportes, Rodriguez was manager of synergy and brand management at Disney Interactive, leading a cross-functional team that was responsible for the website release of such live action titles as “The Lone Ranger” and “Oz The Great And Powerful.” Rodriguez joined the Fox family in 2010 as a member of the Fox Sports international team, where he supported key digital product releases such as Fox Soccer 2go and redesigned the Fox Deportes website and social media roadmap.

Produced in Partnership with:
Arsenal



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