Create What’s Next: Ep. 04
Ideas Are Overrated

Studios and agencies alike are filled with smart people with innovative digital ideas. But ideas are only as good as their execution. How do you make sure you can deliver on that concept?


Matt Clack

Creative Director, Ignition

Matt Clack is the Creative Director of Digital at Ignition. Matt has over 10 years of digital advertising experience as a lead creative, art director, strategist and creative director. Matt’s ideas have been recognized by major publications like Fast Company, Creativity, AdWeek and The New York Times and by top advertising shows like the Clios, One Show, Cannes Lions and Art Director’s Club. In 2012, he won the Inaugural Mobile Grand Prix at the Cannes Lions for his work with Coca-Cola and Google.

Lissy La‘Moreaux

Managing Director, Digit/Social, Ignition

With more than 13 years of executive management on both the client and agency side, Lissy has effectively lead, developed and managed several award-winning, cross-functional teams in the digital space.

Many successful campaigns under her leadership include engagements with Sony Playstation, Netflix, 20th Century Fox, AMC, and Paramount. Her team's most recent accomplishment being a Shorty Award win, as well as two Webby nominations for their social campaign work on Netflix's Bojack Horseman.

Prior to her position at Ignition, Lissy had a successful design and marketing career at the Walt Disney Company and Dreamworks SKG, which was then followed by the formation of her own digital agency, Union Studio. As co-founder and CEO for 7 years, she built the team from 2 to 15, making Disney her largest client and winning several awards for the parks and resorts division.

Harry Wu

VP Design/Digital, FOX Broadcasting Company

Harry leads design across Fox Broadcasting Company’s digital product and marketing initiatives.  He shapes the design paradigm of FOX's digital ecosystem by integrating artistry, technology, and business across platforms, including the FOXNOW app library suite,, social media, and paid advertising. 

"Create What's Next" takes the industry-leading content our Members have come to expect from PromaxBDA by providing timely and topical content, all year long.

It's all about Members Talking with Members about the issues they face on a daily basis, from professional development to industry best practices, to digital strategy.

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