Create What’s Next: Ep. 08
Inclusion: A Business Imperative for Optimum ROI/P&L

Diversity and inclusion is a business imperative. Jeff Valdez and David Chavez share their experience and insights of the importance of the Latino market for optimum ROI/P&L.


David Chavez

CEO, Ingenuity

David is a successful businessman, entrepreneur and avid life-long advocate inspiring millions of lives and communities in the new American mainstream. David is one of today’s most dynamic branded content producers specializing in Hispanic-themed programming and Latino-centric branding efforts. A pioneer in Hispanic theme programming, David is a past co-founder of the ABC Network ALMA Awards, creator of the Premios Deportes for Tecate and Univision Network. David currently produces the Annual Hispanic Heritage Awards PBS TV special and the Los Angeles Times Latinos de Hoy Awards.

Jeff Valdez

President, Valdez Productions

Jeff Valdez is a serial entrepreneur and creative executive.  He has been President of Valdez Productions for 23 years.  Jeff and VPI raised $80 million dollars, co-founded and launched the groundbreaking cable channel, SiTV (NuvoTV).  As CEO/CCO, Jeff produced over 500 hours of content, much of it unscripted reality.  He was also the creator of the original Latino Laugh Festival, a 3-day filmed comedy festival on Showtime.  As Chairman of Que, he oversaw the re-branding and the stock rise from $1 to $15.  Another first, was the hit TV series where he was the Show runner called, The Brothers Garcia, which ran for 4 seasons on Nickelodeon.  Jeff recently signed a 5-picture deal with financier Jeffrey Soros of the Los Angeles Media Fund.  He has been the subject in many books about successful entrepreneurs and is a regular blogger on Huffington Post.

"Create What's Next" takes the industry-leading content our Members have come to expect from PromaxBDA by providing timely and topical content, all year long.

It's all about Members Talking with Members about the issues they face on a daily basis, from professional development to industry best practices, to digital strategy.

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