Make It Personal:
The next trend in effective marketing

The Chinese say it’s the year of the sheep, but in our industry it’s the year of “holy sh**p!” User control, social media, highly targeted entertainment – have you noticed that media is getting more personal? It’s time to change how we talk to our audience because marketing is no longer us to them. Now, it’s all about you and me. This month, we share tips for writing so you can connect across all platforms.


Linda Button

Principal, Tooth + Nail

Linda Button is the Brand Personality Expert at Tooth+Nail, a branding agency known for award-winning campaigns, brand personality and kick-ass creativity workshops.

Button creates positions, campaigns, and in-house workshops for the biggest brands in entertainment: Food Network, TBS, HGTV, ABC, HBO, PBS, Bell Media, A+E Networks, Scripps Interactive Networks and others. Her goal: help clients, viewers and creative departments see their brands in a new light. Click.

Button has written for The New York Times, been nominated for a Pushcart Prize and published fiction and non-fiction in magazines, newspapers, and online. Her sessions on creativity and writing attract SRO audiences around the world.

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