Who Needs a Budget to Produce Great Creative?

The secret of a great creative mind: Find the possibility in the face of budget constraints, and see opportunities to innovate in the mundane routine of everyday creative needs. Take 30 minutes out of your daily grind to gain the practical tools to produce inspirational creative despite resource constraints.


Jesus Rodriguez

SVP, Marketing, FUSE & NUVOtv

Jesus M. Rodriguez has a lifetime of experience in the entertainment industry as a creator, marketer and filmmaker. As SVP of marketing for Fuse Media, Inc., Rodriguez oversees marketing for the network and brings his in-depth knowledge of television branding along with his Hispanic roots.

Rodriguez knew from a young age that his love of filmmaking and television would drive his future career. This includes a strong background in creative planning, digital, cross-genre marketing and team management. Before joining Fuse Media, Inc., Rodriguez served as the VP of creative services for BET Networks and Centric. Prior to that, he was VP of marketing for OWN: Oprah Winfrey Network from 2011-2012.

From 2003 to 2004 he was the creative director and director of original productions at Sony Pictures International’s AXN Latin America and, before that, he headed an international creative team working on three continents in three languages as the creative director for Discovery Networks Latin America.

Rodriguez has led marketing teams at young, growing companies and in multi-network environments. In the process of many television launches and re-launches, he has received more than 70 international awards, including Best Director from PromaxBDA in 2004, Best of Show in PromaxBDA Latin America and a Gold Medal in The New York Festivals. In addition, Rodriguez has had films in a multitude of festivals including Sundance, and has been invited to show his work in numerous cities and countries across the globe.

He completed his undergraduate studies in Communications and his post-graduate work in Biology. Rodriguez also studied acting, film production, graphic design, ballet and modern dance. His first jobs in the industry were as an Art Director and Production Designer for feature films, music videos and commercials. He also produced and directed the feature film "Sunset Junction."

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