Audience Engagement in the Age of Social Distancing

Chad Freeman November 19, 2020

As Zoom fatigue sets in, marketers are looking for new opportunities to develop shared digital experiences across sports and beyond. Virtual watch parties have been on the rise even before COVID forced us all inside. With the promise to merge storytelling with social engagement in a single experience, this can be a win for subscriber acquisition, sponsored content, and viewer engagement.

Can these innovations finally give us the “togetherness” that we’ve been missing? This panel discussion brings together top executives who are leveraging digital experiences – from watch parties to a variety of interactive features – to engage audiences around sports and other live events in Europe and the U.S.

Login or upgrade your membership for exclusive access. Not a member yet? Join now!

Categories: Content Library, In Conversation

Related Articles

The Power of Podcasting as Part of Your 360 Marketing Plan (and how to make audio = success!) with Tom Billington

Podcasting advertising investment in Europe is expected to reach 207.2 million euros in 2023, setting the table for brands to leverage the intimate medium of audio to build major reach. In this session, UK-based creative studio Granny Eats Wolf shares the latest podcasting innovations, stats on industry growth, and case studies showcasing how this brilliant medium is being used by big brands to enhance marketing strategy and give unique return on investment. Podcasting isn’t even close to reaching its potential — find out why in this session.

David Slankard October 11, 2023

Report

Contains abusive or derogatory content
Contains mature or sensitive content
Contains misleading or false information
Contains spam, fake content or potential malware
Harassment or bullying behavior

Block Member?

Please confirm you want to block this member.

You will no longer be able to:

  • See blocked member's posts
  • Mention this member in posts
  • Invite this member to groups
  • Message this member
  • Add this member as a connection

Please note: This action will also remove this member from your connections and send a report to the site admin. Please allow a few minutes for this process to complete.

Report

You have already reported this .

STAY UP-TO-DATE

STAY UP-TO-DATE