As Zoom fatigue sets in, marketers are looking for new opportunities to develop shared digital experiences across sports and beyond. Virtual watch parties have been on the rise even before COVID forced us all inside. With the promise to merge storytelling with social engagement in a single experience, this can be a win for subscriber acquisition, sponsored content, and viewer engagement.
Can these innovations finally give us the “togetherness” that we’ve been missing? This panel discussion brings together top executives who are leveraging digital experiences – from watch parties to a variety of interactive features – to engage audiences around sports and other live events in Europe and the U.S.
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