Mar 5


Mar 5, 2015

We are no longer accepting submissions

PromaxBDA Student Story Challenge

If you were to produce a :30, :60 or :90 spot promoting your own personal brand, what would your story be? What images would you use? What would be your soundtrack? And what words would best promote you?

Take a minute.

Think about who you are.

What do you love?

How are you unique?

What makes you the talent you are?

Storytelling is at the heart of all marketing and promotion, so now, give us your story.



Murphy Gilson

SVP, Brand & Creative, Pivot

Murphy Gilson is the award-winning SVP of brand and creative for Pivot, Participant Media’s new television network. Prior to joining Pivot, Gilson launched DIRECTV’s original content channel, Audience, and spent 10 years helping to create prominent campaigns at Fox. He’s also worked at TLC and PBS, and for such clients as the NFL Network, Discovery, National Geographic Channel, ABC Family, G4 and GSN. Gilson is also a director and independent filmmaker, having created several films that have toured the international festival circuit.

Craig Gordon

Creative Director, Cartoon Network & Boomerang Creative Group

Craig Gordon is a creative director for the Creative Group at Cartoon Network and Boomerang. He has years of experience writing, producing and overseeing a variety of promotions, stunts, interstitials and branding pieces for both on-air and off-channel executions. Past campaigns include the launch and subsequent season promotion for the hit show, “Adventure Time,” as well as sustaining priorities like “Regular Show” and “The Amazing World of Gumball.”

Katie Ilch

VP, On- and Off-Air Media Strategy & Planning, Food Network and Cooking Channel

Since 2010, Katie Ilch has been VP of on- and off-air media strategy and planning for Food Network and Cooking Channel, where she spearheads consumer facing messaging across all advertising platforms for both brands. In addition to her marketing responsibilities, Ilch has taken an active leadership position driving the networks prosocial efforts, whereby she has been able to increase the support and presence for Food Network’s exclusive prosocial partner, Share Our Strength, across all network priorities, ultimately increasing the breadth and reach of that causes important message, thus ensuring Food Network has a robust and active hand in eradicating childhood hunger here in the United States.

A network veteran, Ilch joined Food Network in 2000 as an administrative assistant and has worked her way up through the ranks as a respected member of the executive team, uniquely instrumental in the brands evolution over the last decade-plus. Prior to her current position, Ilch was director of advertising and integrated marketing for Food Network. While a director, Ilch worked closely across all business units on network initiatives including national and affiliate ad sales as well as on the brand extension business efforts.

Rubén Jácome

Director Corporate Image & On-Air Promotion, Grupo Televisa

With more than 20 years of experience working as a broadcast media professional in companies such as MVS Mutivisión, Venevisión in Venezuela and currently at the largest media corporation in the Spanish speaking world, Televisa, Rubén Jácome  has developed the necessary skills and awareness to understand the Latin American market needs in the TV Industry and new media emerging market.

Leah L'Esperance

Art Director, truTV

Leah L'Esperance serves as art director for truTV. In this capacity, she is instrumental in development and creative direction of all on-air graphic elements, including show packages for the programming department, promo packaging, bugs, lower thirds and all upfront deliverables. She also serves as liaison and manager on all advertising sales integrated spots, innovation presentations and multipurpose platforms across the network, with the goal of maintaining brand identity. L'Esperance is based in New York and reports to Andy Verderame, SVP of creative services at truTV.

Prior to joining truTV full time in 2011, L'Esperance served as senior designer for numerous networks, including Comedy Central, Discovery, HBO, MTV Networks and NBC. She also worked on national campaigns for Best Buy, Kohl's, Nationwide Insurance, Time Warner Cable, Slimfast, Starbucks and Vonage, among others.

In addition to her work for truTV, she has volunteered for the Haiti Renaissance Foundation, for which she helped design a website and promotional video; the Can’t Tell Foundation, through which she mentors young women who have been mentally, emotionally or sexually abused; and Camp Friendship, which provides summer camp and after-school programs for underprivileged children.

Laura Lundgren

VP, Creative Strategy, Brand Creative, Nickelodeon

Laura Lundgren’s career began at Nickelodeon in 1998 when she joined the team as a production assistant on a day part called “Nick in the Afternoon.” From there, Lundgren has remained at Nickelodeon as a key creative figure in the network’s brand communications. A specialist in defining channel identity, Lundgren was tapped by Nickelodeon to launch digital networks including Noggin (now Nick Jr.), Nicktoons and The N (now TeenNick).

Lundgren combines a passion for brand creativity and demo expertise to create and maintain world-class kids brands in both the emerging digital space and traditional media. She currently holds the position of VP of creative strategy for Nickelodeon’s brand creative team.