7 Jan, 2016


15 March, 2016




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PromaxBDA Europe Awards 2016
15 March, 2016 Barcelona

Europe’s premier celebration of entertainment marketing and design honors the outstanding campaigns, spots, and social media innovations from the past year that delivered audiences, turned viewers into fans, and built brands that matter in a rapidly evolving industry.

Join us in Barcelona on Tuesday, 15 March as we reveal the winning teams and brands live, on-stage, at the PromaxBDA Europe Awards 2016 Ceremony.

Congratulations to the PromaxBDA Europe Awards 2016 Winners ▸

View the Finalists for Marketing Team and Out-of-House Agency of the Year ▸


Federico Gaggio

Brand architect; Creative Leader; Leadership Consultant, Do&Co
2016 Europe Awards Jury Chair

Federico leads multi-disciplinary teams in media organisations to help articulate brand purpose, devise strategies and actions to bring the brand story to life through all touch-points, and creating rewarding experiences that build strong connections with viewers.

Federico is an internationally recognised voice on brand building, marketing, advertising, digital engagement, user experience and design. Over the past 9 years he helped positioning Discovery Communications’ properties in the hearts and minds of viewers, engaging with them through content, storytelling and experiences. As VP Brand and Executive Creative Director he led marketing, digital and creative teams across Discovery’s European markets (24 brands in 22 territories). He is the architect and inspiration behind the multi-award winning Discovery Creative London – one of the most recognised and awarded in-house agencies in the industry.

Most recently he advised the Eurosport leadership team on reigniting the brand and realigning the organisation around its new ambitions. His role was to drive and coordinate brand strategy and creative executions, fostering collaborations between internal teams and external agencies.

Federico gained extensive experience building global brands by working for leading media organisations and creative agencies in the UK, US, Germany, France and Italy. His multiple industry recognitions include Cannes Lions, D&AD, Broadcast Awards, and over 100 Promax awards.

David Angehrn

Head of Strategic Projects, SRF

As the Lead, Strategic Projects at the Swiss public broadcaster, SRF, David Angehrn is responsible for the strategical positioning of the linear and non-linear offerings. Furthermore, David is charged to understand and provide insights with respect to changes in media usage, user behaviour as well as content and target audience development. In his previous position at SRF he led the marketing team and the art directors. Before David returned to Switzerland, he held the position of Senior Vice President of Marketing and Strategic Planning at G4 TV in Los Angeles. He launched his media career at Corus Entertainment in Toronto (Canada) where he acted as Director of On Air Promotion.

Nikki Bentley

Founder & Executive Producer, Perfect Tribe

Nikki is an Executive Producer who has dedicated her working life to creating world class content, branding and marketing for brands around the world.

Her career has taken her from live broadcast production and award-winning documentary programming, to rebranding media channels and producing cross platform campaigns around the globe.

Nikki founded Perfect Tribe to provide the perfect team for every project by tapping into a vast network of brilliant creative specialists. Her founding belief is that when each member of a tribe delivers only what they’re individually brilliant at, we create beauty and joy.

It is Nikki’s driving ambition to see great creative minds inform decisions across every aspect of business as she believes this will build a more emotively connected world.

Benjamin Broclawski

Director Marketing, France, Warner Bros. Int'l TV Distribution

Benjamin Broclawski is Marketing Director at Warner Bros. International Television Distribution (WBITD) for France and French-speaking territories.   He oversees all marketing activity for Warner’s entire range of content (including TV series, film and animation) in relation to their distribution on linear terrestrial, pay, cable, satellite and SVOD platforms.  He is a graduate of NEOMA Business School, France.

Before joining WBITD, he held various marketing positions at Warner Bros. Consumer Products.

Steve Brouwers

SBS Belgium NV

​Bio coming soon.

Pierluigi Colantoni

Creative Director & Head of Advertising, Rai Radiotevisione Italiana SpA

Pierluigi Colantoni was appointed Deputy Communication Director and Head of Creative Services on March 2015. Previously he was head of promotion for institutional and web campaign. From 2007 to 2012 he worked as Art Director & Head of Promotion for Rai2. Before joining Rai Pierluigi Colantoni collaborated for advertising agencies like Saatchi & Saatchi and BBDO.

Heini Häyrinen

SVP, Marketing, Nelonen Media Finland

Heini Häyrinen (SVP, Marketing/ Nelonen Media) is responsible for the company’s brand portfolio that consists of several nationwide TV, radio and VOD channels and manages a Marketing and Comms team of forty people. This team includes a hugely talented in-house production posse, that has been awarded with several PromaxBDA awards during the previous years. Heini has been with Nelonen Media for six years, and still loves TV so much, that she has butterflies in her stomach the day before a new program launch – which is pretty much every week all year-round.

Isabelle Hen-Wollmarker

Head of TV and Entertainment, Swisscom TV

Isabelle Hen-Wollmarker is in charge of Swisscom’s TV & Entertainment division at since, where she oversees it’s IPTV offering in particular Swisscom TV 2.0 as well as its online news portal Bluewin.

Her career startet in Television working in Marketing for Premiere in Hamburg Germany. From 1998 to 2008 she moved to New York and lead the international brand strategy and communication for AETN's TV channels (History, Bio, Crime & Investigation Network, A&E) for 10 years. She oversaw channel launches in Latin America, Asia, Europe, Africa and Australia, developed new channel concepts and brand identities and lead all global consumer and trade campaigns.

In 2008, she relocated to Zürich, where she started her own marketing consultancy before joining Google as Head of Marketing for Austria and Switzerland in 2010. She oversaw marketing for all Google products in Austria and Switzerland, in particular maps, Google+, You Tube and Adwords.

Andreas Hoess

Red Bull Mediahouse

​Bio coming soon.

Dennis Hooftman

Creative Director, Co-Founder, HeadandBones

Dennis Hooftman is Creative Director, Director, Coach, and co-founder of HeadandBones; A new creative hub that creates & engages interactive branded storytelling.

With over 25 years of broadcast media experience, Dennis started HeadandBones in the firm belief that this is the golden age of creative opportunity; where unique content, design, promotion & branding can open new interactive possibilities for brands and fans alike. Dennis attended film school, and after graduation started his career somewhere in Dutch public broadcasting. From there on, he worked for numerous TV brands, both as free-lance and in-house creative director, launched the premium channels Film1/Sport1, and was head of Creative for FOX Benelux. As Creative Director, he won several Promax Awards, and is a passionate believer of creative narrative, across all platforms.

Benjamin Kerneck

Managing Director, BDA Creative GmbH

Ben took over BDA Creative GmbH with Philipp Wundt in 2014, after more than 10 years in media account management, branding, marketing, design and production.

BDA Creative is a leading European branding agency who have been developing and producing brands, design, advertising and promotions since 1999.

Paolo Lorenzoni

Director of Marketing, Netflix

Paolo is a marketing and digital TV executive - OTT, pay tv, free to air - with +15 years of international experience in and with Italy, EU, UK, US.

As Director of Marketing at Netflix, he is member of the EMEA leadership team in Amsterdam.

Previously, he led Sky Online, Sky Italia’s Internet TV, OTT and new media development through the transition into NOW TV.

He was in charge of the new marketing and digital department for Discovery Networks in Milan and he launched at Sky the first social media architecture and social TV strategy.

He took part in the NewsCorp Digital Leaders Collective, the international team dedicated to Millennials and led by James Murdoch.

At Current, which became later Al Jazeera America, he managed for the network the communication activity of President Al Gore, first as marketing director in Italy and later as commercial and marketing director in London.

Arjen Noordeman

Creative Director, Comedy Central / Viacom International Media Networks North

Educated in Graphic, Audio-visual and New Media design at ArtEz Academy of Arts Arnhem (BFA) and Cranbrook Academy of Arts, Detroit (MFA) respectively, Arjen is an award-winning creative leader. With over 15 years of international expertise in concept development, cross-media design, and supervising integrated brand marketing and advertising campaigns for clients in broadcast, advertising and the arts under his belt he currently holds the position of Creative Director Brand Design for Youth & Entertainment brands at Viacom International Media Networks. He lives with his wife Christie, daughter Neon and dog Iggy in the rapidly developing North of Amsterdam, right down the street from the Viacom offices.

Frank Radice

Expert in Residence, Defintion6

Frank Radice is the Managing Partner of Vida F.R. Company and, promotion, marketing, media, and production consulting firms in New York and London.

He serves as The Expert-in-Residence at Digital Ad and Creative Agency, Definition6, and Global Expert in Residence at ManMadeMusic, where he advises leadership and clients on marketing strategy and issues pertinent to the evolution and transformation of the broadcasting, cable, music, and digital industries.  He is also on the board of Observatory Pictures and the creative consultant to

Frank is a Member of the Directors Guild of America (DGA), Writer/Member, Broadcast Music Incorporated (BMI), The Academy of Television Arts & Sciences (The Emmy's), The National Academy of Recording Arts & Sciences (The Grammy's), and The Songwriter’s Hall of Fame.

Radice sits on the Executive Advisory Boards of Digital Hollywood, the Broadway Walk of Stars, the Williamsburg International Film Festival, Worldwide Fan Clubs, and Number 7 Records.

He is the former President and Chief Marketing Officer of the National Academy of Television Arts & Sciences. While there, he brought recognition to the creative field of on-air promotion, honouring the genre with National Emmy Award recognition for the first time.

He is the former chairman of PromaxBda UK conference and awards, 2016, representing promotion, marketing, and design professionals in Great Britain.

Radice is a former consultant to Univision Communications in Miami, Florida,
where he worked with executives to help create the Univision Agency. He also assisted with the launch of El Rey Network, and advised Univision Deportes executives on the creation of the Univision Sports Agency, and the marketing build up to the 2014 and 2018 World Cup.

Frank received the TV Week Magazine/PromaxBDA “Campaign of Distinction Award," he was inducted into the “PromaxBDA Hall of Fame” and named a “Brand Builder of the Year” by Multichannel News and Broadcasting and Cable Magazine. Frank is also named in Who’s Who in American Business, and Entertainment.

During his 17 years at NBC, Radice served as Executive Vice President of the NBC Agency, and a senior member of the NBC/Universal Marketing Council. He was responsible for the brand strategy, advertising, promotion and marketing of a wide variety of network programs, including all NBC News productions, “Saturday Night Live,” “Late Night with Conan O’Brien,” "Last Call with Carson Daly," and a number of NBC Entertainment specials and Universal Media Studios syndicated programs.

In addition, Frank oversaw the branding, advertising and promotion of MSNBC on cable. He was the executive in charge of marketing the launch of the 24 hour news network which was originally a joint venture between NBC and Microsoft.

A noted musician, songwriter and composer, Frank co-created the award winning “America’s First Family” theme, and was Executive Producer of the Emmy nominated “Live For Today” theme, both for NBC’s Today show.  

He is a two time Daytime Emmy Nominee in the category of Original Song Composition and a News and Documentary Emmy nominee for Best Promotional announcement. He was also honoured by the Academy of Television Arts & Sciences for his work with "Saturday Night Line" on NBC.

Radice was senior producer and music director of NBC’s “Concert for Hurricane Relief” which yielded more than 50 million dollars in aid for the victims of Katrina.

In addition to extensive experience in advertising, promotion, and music, Frank has a lengthy background in news production and journalism.

During his 16 years with ABC News, he was honoured with two Alfred I. DuPont-Columbia University Journalism Awards, and two National News & Documentary Emmy Awards.

He was a producer for “ABC News, Nightline,” “ABC World News Tonight,” “Good Morning America,” “The Last Word with Phil Donahue and Greg Jackson,” and the senior producer of product development “ABC News Interactive.”

He covered news around the world, from Capitol Hill and the White House, to the conflicts in the Middle East and Central America.

Frank was also the Executive producer of CNN Entertainment News, the creator/producer of “Live at 5” on WRC-TV, the NBC owned station in Washington, D.C., a director for the Paramount Syndicated show, "Entertainment Tonight," and manager of promotion for WCBS-TV in New York.

Frank and his wife, Vida, co-wrote "Sam Katz on the Loose." A pop-up children’s book illustrated by Charles Fazzino and published by Random House. The book was also released as a set of children’s puzzles available exclusively at Barnes and Noble Books.

Frank lives with his wife, Vida, and their cat, Sam, in London, England.

He can be seen regularly on TechCrunch TV's "Gillmor Gang".

Brett Richards

Creative Director & Founder, Brokendoll

Brett Richards is a an award-winning Creative Director and founder of Brokendoll, a boutique creative studio with offices in Stockholm Sweden and LA. He has at one time or another creatively led the strategic rebranding of channels for all the major Broadcasters in Sweden including, SVT 2, TV3, TV 4 Fakta, Kanal 5 and TV 12. A regular speaker at Promax, Brett was a member of the prestigious Promax Jury for Europe in 2016. Brett’s directorial work has been featured in Shots Magazine, and he has received numerous awards and nominations including from Promax, The Bass Awards, ADC, FWA, and the Nordic TV Awards.

Pauline Russell

VP Creative Services, Scripps Networks International

Pauline has been at Scripps Networks International since July 2014 where she is VP Creative Services.  She is responsible for devising Creative and Brand Strategy for 3 brands across UK and EMEA and has established an award winning in-house creative team.  She co-chaired the conference and awards for Promax UK 2015.  Pauline has over 15years experience working for international broadcasters in continuity, promos, branding and management.  She spent 4 years at BBC Worldwide working on the EMEA channels and in 2014 she produced the Showcase event in Liverpool, overseeing all the short-form media where she learnt that if you can survive Showcase, you really can do anything!  Her promo-making teeth were well and truly cut at Discovery Networks International where she was for almost 10years and became an expert on serial killers, tattoos and fishing.

Germán Sela


​Bio coming soon.

Matt Stott

Director: Creative, Marketing and Communications, AMC Networks International

For the past 8 years I have been in the ever changing world of Chello Media and then ultimately AMC Networks. It was an extremely exciting time when AMC Networks acquired the company in 2014. It’s been an incredible ride already and often feels like a hobby, working with the likes of “Breaking Bad”, “Mad Men”, “Into the Badlands”, “Fear the Walking Dead” and “The Night Manager”. From the very top all the way down there’s a belief that content is king and it filters through everything we do. After reaching the position of Creative Director, I was recently tasked with also being across Marketing and Communications. This is a fantastic new challenge, where we hope to unify all creative messaging to make the biggest impact.

Nancy Theunissen

Nancy Theunissen Consultancy

I am an award winning creative with years of international experience working for the world’s leading broadcasters.

I started my TV career in London as Promo Producer for National Geographic Channel, followed by Dutch Film Channel CineNova. Then freelancing for renowned global brands including: The Walt Disney Company, NBC Universal, BDA London, Film 1 and Sport 1.

Having spent over a decade working in one of the world’s most dynamic marketplaces I moved back to my native Holland where I joined The Walt Disney Company Benelux. As On Air Manager I turned the creative department into an award winning team. Over the years I was also made responsible for the production of tv series, media planning and eventually I became Head of Disney Channels Benelux. Now I work as Creative Director, Brand builder and Content strategist at Nancy Theunissen Consultancy.

Bettina Vogel

Creative Director Nickelodeon North Europe, VIMN Germany GmbH / Nickelodeon

Following studies of history and art and first stations in Munich Tina moved to London to work as a creative for MTV. Different brands and a relocation to Berlin later she currently holds the position of VP Creative, Content and Development at Viacom International Media Networks heading the creative and content teams for Kids & Family and Youth & Entertainment in Berlin and Amsterdam who are developing and producing cross-media designs, brand and marketing campaigns and fiction as well as non fiction content for the Viacom channels in Scandinavia, Benelux, Poland and Germany.