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Gen Z Quarterly – Fall 2022: presented by YPulse
Exclusive Gen Z insights and data written and curated by YPulse.
Case Study: Voces de E!
When creative agency Mood Hunter took on the task of creating a campaign based on diversity, equity, and inclusion, they soon realized they had 3 main…
Best Practices: Personal Branding with Cheldin Barlatt Rumer
Whether global giants or new start-ups, the world of entertainment marketing spends a lot of time working with a variety of brands. But when was the l…
Fresh Designs: BDA Creative – Magenta Sport
Live sport carries all the emotions you can think of but the one thing that makes it so irresistible is that it is unpredictable. So when BDA Creative…
Case Studies: Sound Design with Stephen Arnold Music
Dive into the craft of sound design with multiple case studies of recent gold Promax Award winners. Taking an audio-first approach, this special episo…
Fresh Designs: Superestudio – TVN7
When tasked with giving TVN7, Poland's youth-skewing channel, a makeover to suit its more up-to-date programming, the Buenos Aires-based creative agen…
Fresh Designs: BDA Creative – ZDF
“Eliminate the unnecessary so that the necessary may speak.” - Hans Hofmann
Munich-based BDA Creative used simplicity and clarity as their benchm…
Fresh Designs: GÉDÉON – OCS
The 2020 Promax Europe Agency of the Year winner, Paris-based communications agency GÉDÉON was tasked to redesign the French SVOD service OCS in ear…
