Brand Rebrand 2020 with Marco Giusti

Podcasting advertising investment in Europe is expected to reach 207.2 million euros in 2023, setting the table for brands to leverage the intimate medium of audio to build major reach. In this session, UK-based creative studio Granny Eats Wolf shares the latest podcasting innovations, stats on industry growth, and case studies showcasing how this brilliant medium is being used by big brands to enhance marketing strategy and give unique return on investment. Podcasting isn’t even close to reaching its potential — find out why in this session.

We’re constantly bombarded with content and notifications of all sorts, all the time. It is hard for brands to cut through. But disconnecting from the digital realm can be a shortcut to a deeper connection, where sounds and sensations become amplified and easier to remember. When the music is unplugged, you listen with more attention.

That’s why experiential marketing, OOH, and activations have emerged as the backbone of communication for many entertainment brands. Why is this happening, who is leading and how can we thrive in this new paradigm?

Executive Creative Director of Red Bee Charlie Mawer’s 2019 keynote, “Future of TV Branding,” issued a challenge to streamers: build more distinctive brands. Four years later, he’s back to see how they did. In this session, Mawer will examine everything from streaming platform UI and UX, to out-of-home, to social tone of voice. The big question he’ll help you answer: in a streaming world, is your brand distinctive enough?