For broadcasters, it's crucial to understand the behavior and preferences of their newest and fastest-growing audience segment — Generation Z. Hosted by Fabienne Fourquet, CEO of Digital Agency 2btube, this session will provide a deep dive into the unique mindset and decision-making process of this demographic. Examine case studies from broadcasters and streamers who have successfully managed to engage Gen Z, and leave with a comprehensive roadmap for developing successful marketing strategies to drive growth and engagement for your broadcasting organization.

What is the blockchain/web3 and why do we care? Why pay money for a jpeg? What does the future of brand experiences look like in the metaverse? At a moment in time when creativity and technology are colliding, this session will delve into the answers to all these questions and more. Learn what the future might look like — and how brands are responding to this brave new world.

Get ready to take your creativity to the next level with insights from top creatives! Join Promax member Steve Brouwers as he shares the best tips he's gathered from the experts. From the secret to unlocking your most creative self to the role of failure in the creative process, this book covers it all. Be inspired by candid conversations with the likes of Debbie Milman, Stefan Sagmeister, and Shawna X, George Lois, Yuko Shimizu, Paula Scher, Mr Bingo as they share their life stories and delve into their creative journeys. A must-go session for anyone looking to ignite their imagination and bring their creative vision to life!