In this inspiring session, discover the power of putting aside differences to achieve the greater good, no matter what the circumstances may be. You’ll hear the story of rival Ukrainian marketing teams who joined forces to fight the information war waged by Russia, using their skills, knowledge, and expertise to create an impactful campaign that united a nation against a common threat. These teams inspired countless Ukrainians to be brave, stand together, and protect their sovereignty — by working together.

Join Richard Burki from Future Phonic Studios, a music and sound production agency focused exclusively on 3D audio, to find out how spatial audio and immersive sound can take your productions to a new sonic level — one that embraces a new era of immersive audio. You’ll be introduced to the origins of these 3D audio technologies, how they’re becoming a part of today’s media landscape, and how they will come to shape and define the future of entertainment.

While YouTube has been outpaced by TikTok in recent years, the video sharing platform remains a vital place to communicate with audiences at scale. In this talk, Chris Stokel Walker outlines the history of YouTube, its supremacy in online video - and why it's still worth investing your marketing budget into YouTube and TikTok.

ILLUMINATE is heading to Los Angeles! This event series is designed to spotlight leaders and speakers at the forefront of culture while getting the Promax community together.