Honoring and celebrating the amazing entertainment marketing and creative work across ANZ.
Unlock the secrets to success with the FAST channel business model in this enlightening panel discussion! Explore the ins and outs of the FAST channel, including its objectives, content, monetization strategies, and more. Watch as this innovative concept transforms from a niche idea to a powerhouse of top brands, extensive libraries, and industry influencers. Join us as we delve into the exciting world of FAST channels, and leave knowing how to make your mark in the world of direct-to-consumer streaming.
What do a kids’ campaign and a sandwich have in common?
Monika Oomen, Vice President of Brand, Communications and Franchise for Warner Bros. Discovery’s EMEA Kids, will discuss food. Food for thought. In a competitive and saturated market full of distractions, impulses and content, how do you get heard and noticed? How do you communicate your brand values in a way that speaks to kids? Discover the ingredients key to a successful kids’ campaign and diving into of language study, and ways of engagement mixed with top tips and tricks from Cartoon Network.
Hunting Similar Ideas in the World of Advertising.
For 20 years, Joe la Pompe has worked incognito to pursue his passion for uncovering identical ads, and is now the world’s best known “copycat hunter.” In other words, he’s a real pain in the ass for lazy creatives worldwide. In this session, he’ll share his story, showing stunning examples of twin advertising concepts to raise these questions: Why are there so many identical ads? Has everything already been said and done? Can we still find original ideas, and make them feel fresh, today?
Podcasting advertising investment in Europe is expected to reach 207.2 million euros in 2023, setting the table for brands to leverage the intimate medium of audio to build major reach. In this session, UK-based creative studio Granny Eats Wolf shares the latest podcasting innovations, stats on industry growth, and case studies showcasing how this brilliant medium is being used by big brands to enhance marketing strategy and give unique return on investment. Podcasting isn’t even close to reaching its potential — find out why in this session.
Join AI Consultant and Creative Director, Martin Gent as he shares his experience using the latest generative AI tools. Learn about AI-assisted creativity and see inspiring examples of how it's being used in creative workflows to produce impactful content. From text, image and video generation to AI augmented voice-overs, music and more. Get practical tips to ride the generative AI wave and unleash your creativity in new and exciting ways. Don't miss this opportunity to learn about the revolutionarytechnology set to transform the film and TV industry.
How do you show your support for Ukraine and breathe more creativity into your own work?
What began with a friendly email from Jane Fielder (Red Bee Creative) in London to Diana Kudasheva (Twid) in Kyiv, led to an amazing, enriching and game-changing collaboration. And a movement everyone join.
It’s called Twinning.
It’s not just a way of helping a country affected by war…it’s a chance to double your creative firepower, to be inspired by cutting-edge creatives, and to discover how great ideas can be found anywhere, even in bomb shelters!
In this inspiring session, discover the power of putting aside differences to achieve the greater good, no matter what the circumstances may be. You’ll hear the story of rival Ukrainian marketing teams who joined forces to fight the information war waged by Russia, using their skills, knowledge, and expertise to create an impactful campaign that united a nation against a common threat. These teams inspired countless Ukrainians to be brave, stand together, and protect their sovereignty — by working together.
Join Richard Burki from Future Phonic Studios, a music and sound production agency focused exclusively on 3D audio, to find out how spatial audio and immersive sound can take your productions to a new sonic level — one that embraces a new era of immersive audio. You’ll be introduced to the origins of these 3D audio technologies, how they’re becoming a part of today’s media landscape, and how they will come to shape and define the future of entertainment.
While YouTube has been outpaced by TikTok in recent years, the video sharing platform remains a vital place to communicate with audiences at scale. In this talk, Chris Stokel Walker outlines the history of YouTube, its supremacy in online video - and why it's still worth investing your marketing budget into YouTube and TikTok.
It’s something every creative struggles with, but imagine trying to find your motivation and inspiration whilst in a bomb shelter. If you can find it there you can find it anywhere. Alex shares his team’s experiences, revealing their surprising and unusual sources of inspiration, how they’ve kept their creativity alive, and the resilience, determination and passion that has kept them producing great, award-winning work. It promises to be a truly inspirational session.
Relive some of the most unforgettable Promax moments of the last decade in this unmissable retrospective journey! You’ll behold the most award-winning campaigns, marvel at the brilliance of the most decorated agencies in the industry, and witness the evolution of creative excellence and ingenuity in the world of promotions and marketing. Get ready to be inspired by the outstanding and iconic achievements that have defined Promax history.
"Pixel Perfect (Best in Design & Motion GFX)” will blow your mind and spark your creativity! With a thrilling mix of stunning visuals, captivating animations, and mind-bending effects, this immersive session will be informative and entertaining. Join us as we take a deep dive into the world of pixel-perfect design and learn the latest techniques for creating jaw-dropping motion graphics. You’ll be mesmerized by the cutting-edge visuals and playful content. Don't miss the opportunity to be inspired by this unforgettable experience!