Nervous about AI? In this session, you’ll be reminded that the future isn’t solely technological — it will be people-led. Learn how the role of evolving jobs, skills, and mindsets will play into the crucial shifts that are shaping our future. Gain practical tips for powerfully engaging and holding the attention of colleagues and clients. Even as the world changes rapidly, you’re still in control!

For broadcasters, it's crucial to understand the behavior and preferences of their newest and fastest-growing audience segment — Generation Z. Hosted by Fabienne Fourquet, CEO of Digital Agency 2btube, this session will provide a deep dive into the unique mindset and decision-making process of this demographic. Examine case studies from broadcasters and streamers who have successfully managed to engage Gen Z, and leave with a comprehensive roadmap for developing successful marketing strategies to drive growth and engagement for your broadcasting organization.

Get ready to take your creativity to the next level with insights from top creatives! Join Promax member Steve Brouwers as he shares the best tips he's gathered from the experts. From the secret to unlocking your most creative self to the role of failure in the creative process, this book covers it all. Be inspired by candid conversations with the likes of Debbie Milman, Stefan Sagmeister, and Shawna X, George Lois, Yuko Shimizu, Paula Scher, Mr Bingo as they share their life stories and delve into their creative journeys. A must-go session for anyone looking to ignite their imagination and bring their creative vision to life!

What is the blockchain/web3 and why do we care? Why pay money for a jpeg? What does the future of brand experiences look like in the metaverse? At a moment in time when creativity and technology are colliding, this session will delve into the answers to all these questions and more. Learn what the future might look like — and how brands are responding to this brave new world.

Daniela Alvarez and Gabriela Campbell, along with Paula Muñoz and Maria Murillo, are the brilliant minds behind Ac2ality, a rapidly growing media company that has taken the Spanish-speaking world on TikTok by storm. Ac2ality, which delivers news in a clear, objective, and entertaining manner, is now the leading Spanish-language news publisher on TikTok, with 4.4 million followers amassed in just under two years. In this session, learn how Daniela and Gabriela harnessed the enormous power of TikTok to make their dream a reality.

For a long time we’ve lived with the myth of the lone genius: the tortured artist, alone in their attic, waiting for the lightning bolt of inspiration to strike. The truth is that creativity is borne of collaboration and connection. Not just between people, but between ideas, insights, experiences, and especially between the artist, their work and their audience. In this uplifting and inspirational session author and coach Richard Holman will celebrate the power of creative connections and explain how, even in the atomised 21st century, creativity has the capacity to connect us all.

Discover the boundless opportunities waiting for broadcasters in the metaverse, as Lewis showcases innovative examples from broadcasters who have embraced the metaverse in their marketing strategies, unlocking its full potential in a creative and impactful manner. Get ready to be inspired and learn how you can elevate your own broadcasting strategies to the next level in the metaverse.….

Your table is waiting. Join us for a different type of networking. CULTIVATE: A Promax Dinner Experience serves up an opportunity for curated networking in Los Angeles!