Category: Our Craft
Super Bowl LVI: A Marketing Analysis
#AlltheFeels
Your map to the emotional landscape of Gen Z is here! Two members of ViacomCBS’s Velocity Cultural Intelligence team present their latest study into the…
Keeping Sane, Focused, and Productive with Cecilia Gorman
Cecilia Gorman addresses some of the challenges that we’re facing in a remote work environment. Working from home is new territory for some of us,…
Making the Subconcious Concious with Shazia Ginai
As the world around us enjoys technological advances, the way in which consumers are taking in content and processing information is increasing in complexity, and…
Anatomy of a Trailer with J.D. Funari
Whether it’s in the theatre or on YouTube, movie trailers are as popular as ever and remain the cornerstone of most AV marketing strategies. J.D.…
Power of Podcasts: Storytelling as Marketing
Faced with headwinds from three powerful Cs — competition (1.5 million podcasts and counting), consolidation, and COVID-19 — how do you market audio content in…
Weather Topicals: Next Generation with Chris Archer
Even in this new world of non-stop news, the weather remains a critical driver for audiences in every market. But their reasons are changing. Strategist…
Change Leadership: The Faces of Change with Judy Goldberg
“Nothing changes if nothing changes” – Unknown The question is not, “WILL you change?” it is, “HOW will you change?” Change comes in all forms.…