Anatomy of a Trailer with J.D. Funari
Whether it’s in the theatre or on YouTube, movie trailers are as popular as ever and remain the cornerstone of most AV marketing strategies. J.D.…
Category: Our Craft
Power of Podcasts: Storytelling as Marketing
Faced with headwinds from three powerful Cs — competition (1.5 million podcasts and counting), consolidation, and COVID-19 — how do you market audio content in…
Weather Topicals: Next Generation with Chris Archer
Even in this new world of non-stop news, the weather remains a critical driver for audiences in every market. But their reasons are changing. Strategist…
Change Leadership: The Faces of Change with Judy Goldberg
“Nothing changes if nothing changes” – Unknown The question is not, “WILL you change?” it is, “HOW will you change?” Change comes in all forms.…
News Topical Writing: The 54321 of Topicals That Drive Tune In With Andrew Finlayson
Drawing on the latest SmithGeiger research, gain insights into how to create non-typical topicals that breakthrough and drive the desire to watch your news. You’ll…
