For 20 years, Joe la Pompe has worked incognito to pursue his passion for uncovering identical ads, and is now the world’s best-known “copycat hunter.” In other words, he’s a real pain in the ass for lazy creatives worldwide. In this session, he’ll share his story, showing stunning examples of twin advertising concepts to raise these questions: Why are there so many identical ads? Has everything already been said and done? Can we still find original ideas, and make them feel fresh today?
It’s something every creative struggles with, but imagine trying to find your motivation and inspiration whilst in a bomb shelter. If you can find it there you can find it anywhere. Alex shares his team’s experiences, revealing their surprising and unusual sources of inspiration, how they’ve kept their creativity alive, and the resilience, determination and passion that has kept them producing great, award-winning work. It promises to be a truly inspirational session.
When creative agency Mood Hunter took on the task of creating a campaign based on diversity, equity, and inclusion, they soon realized they had 3 main challenges: 1. Make branded content that didn’t feel like an advertisement. 2. Harnessing technology for an emotional theme, and 3. Creating a design that fits the narrative and the brand. Using AI and conducting an experiment with over 350 women, Mood Hunter went on to produce a documentary that unearthed stereotypes and deep-seated assumptions about how women see themselves.
When tasked with giving TVN7, Poland’s youth-skewing channel, a makeover to suit its more up-to-date programming, the Buenos Aires-based creative agency, Superestudio literally leapt into action. Taking the brief’s key words of “uplifting” and “colorful” they created a unique set of images and graphics that gave the brand a new fresh spring in its step.