Copycat or Coincidence? with Joe La Pompe

David Slankard October 4, 2023

For 20 years, Joe la Pompe has worked incognito to pursue his passion for uncovering identical ads, and is now the world’s best-known “copycat hunter.” In other words, he’s a real pain in the ass for lazy creatives worldwide. In this session, he’ll share his story, showing stunning examples of twin advertising concepts to raise these questions: Why are there so many identical ads? Has everything already been said and done? Can we still find original ideas, and make them feel fresh today?

Categories: Best Practices, Experience Promax Virtual Content, Content Library, Our Craft

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