Cracking the Code of GenZ Marketing with Fabienne Fourquet

David Slankard September 13, 2023

For broadcasters, it’s crucial to understand the behavior and preferences of their newest and fastest-growing audience segment — Generation Z. Hosted by Fabienne Fourquet, CEO of Digital Agency 2btube, this session will provide a deep dive into the unique mindset and decision-making process of this demographic. Examine case studies from broadcasters and streamers who have successfully managed to engage Gen Z, and leave with a comprehensive roadmap for developing successful marketing strategies to drive growth and engagement for your broadcasting organization.

Categories: Best Practices, Experience Promax Virtual Content, Content Library, Our Craft

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