Join AI Consultant and Creative Director, Martin Gent as he shares his experience using the latest generative AI tools. Learn about AI-assisted creativity and see inspiring examples of how it’s being used in creative workflows to produce impactful content. From text, image and video generation to AI augmented voice-overs, music and more. Get practical tips to ride the generative AI wave and unleash your creativity in new and exciting ways. Don’t miss this opportunity to learn about the revolutionary technology set to transform the film and TV industry.
Podcasting advertising investment in Europe is expected to reach 207.2 million euros in 2023, setting the table for brands to leverage the intimate medium of audio to build major reach. In this session, UK-based creative studio Granny Eats Wolf shares the latest podcasting innovations, stats on industry growth, and case studies showcasing how this brilliant medium is being used by big brands to enhance marketing strategy and give unique return on investment. Podcasting isn’t even close to reaching its potential — find out why in this session.
When creative agency Mood Hunter took on the task of creating a campaign based on diversity, equity, and inclusion, they soon realized they had 3 main challenges: 1. Make branded content that didn’t feel like an advertisement. 2. Harnessing technology for an emotional theme, and 3. Creating a design that fits the narrative and the brand. Using AI and conducting an experiment with over 350 women, Mood Hunter went on to produce a documentary that unearthed stereotypes and deep-seated assumptions about how women see themselves.
“Pixel Perfect (Best in Design & Motion GFX)” will blow your mind and spark your creativity! With a thrilling mix of stunning visuals, captivating animations, and mind-bending effects, this immersive session will be informative and entertaining. Join us as we take a deep dive into the world of pixel-perfect design and learn the latest techniques for creating jaw-dropping motion graphics. You’ll be mesmerized by the cutting-edge visuals and playful content. Don’t miss the opportunity to be inspired by this unforgettable experience!
Get ready to take your creativity to the next level with insights from top creatives! Join Promax member Steve Brouwers as he shares the best tips he’s gathered from the experts. From the secret to unlocking your most creative self to the role of failure in the creative process, this book covers it all. Be inspired by candid conversations with the likes of Debbie Milman, Stefan Sagmeister, and Shawna X, George Lois, Yuko Shimizu, Paula Scher, Mr Bingo as they share their life stories and delve into their creative journeys. A must-go session for anyone looking to ignite their imagination and bring their creative vision to life!