Tracy Acord Oliver has been with Hearst Television since 2007. She started at WTAE the ABC affiliate in Pittsburgh, as a one-man band topical producer, then worked as the assistant CSD, before being promoted to CSD in 2014. Prior to Hearst, she worked at stations across the country – including Wyoming. She is a fierce defender of brand, loves to collaborate with her fellow CSDs and uses her mean “mom” face when necessary. Her pet peeves include rude people and reporter updates that only include the words “I’ve got sound.”

Creative Services Director Paul Spingola has worked in television for more than 30 years. He began at WFLA, the NBC affiliate in Tampa, Florida in 2020. Prior to WFLA, Spingola worked at WTNH, the ABC affiliate in Hartford, CT as Director of Marketing and Digital Media. He also served as Interim General Manager during the station’s transition from Media General to Nexstar Broadcasting. Prior to joining WTNH, Spingola held positions as a promotion producer at CNN, CBS Television Distribution’s “Inside Edition” and KXAS-TV, the NBC affiliate in Dallas.

Spingola believes the key to success in television station marketing resides in the strength of the station’s brand. Delivering on your brand promise, meeting the customer’s expectations on their terms and delivering a best-in-class experience will set you apart from your competition.      

Through the years, the members of Spingola’s departments and he have been recognized by the industry with 24 Promax Awards and 15 Emmys. He has participated in seminars at Promax multiple times on topics such as “How to Win the Late News War.”  He has also served as President of the ABC affiliate marketing board, a member of the ABC digital committee and currently serves on the NBC Station Marketing Counsel.