In Audiences We Trust: How Behavioral Marketing is Impacting Entertainment

Streaming Now

TIME

Available until November 16 at 11:59 p.m. Pacific Time

LOCATION

Virtual

PRICE

Free for ​all

In Audiences We Trust: How Behavioral Marketing is Impacting Entertainment
 

Data is not just numbers; it’s possibilities. From helping us make better-informed decisions to inspiring us to create content that our viewers really want to see, numbers can be a creative’s best friend.

Industry leader Lee Hunt chats with DEFINITION 6’s SVP Creative Director Crystal Hall, SVP Strategy & Analytics Clark Kipling, and Entertainment Marketing Executive Susanne McAvoy about how behavioral marketing impacts our industry.

Join us and learn how becoming proficient in behavioral marketing can help you shape the future of entertainment—from elevating experiences in subscription models to creating innovative campaigns and so much more.

Key takeaways include:

  • Using data as a tiebreaker for creative ideas.
  • Creating an exceptional digital customer experience in the subscription model.
  • Finding creative inspiration in data.

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