Virtual Sessions

Ongoing

LOCATION

Wherever you are

Promax Connect Presents
Virtual Events

The need to stay connected to your community is more important now than ever. That’s why we are offering webinars, digital sessions, and more. All to bring the Promax community closer together.

 

Upcoming Events

Interested in future virtual events? Sign up here to be notified

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Past Events

Audience Engagement in the Age of Social Distancing
Live Panel and Q&A at 8:00 a.m. PST / 11:00 a.m. EST / 4:00 p.m. GMT on Thursday, November 19

Speakers:

Jean-Baptiste Alliot
Jean-Baptiste Alliot
Innovation Strategy Specialist
UEFA
Boris Gartner
Boris Gartner
CEO North America
LaLiga
Andrea Traverso
Andrea Traverso
Financial Sustainability & Research Director
UEFA
Miheer Walavalkar
Miheer Walavalkar
CEO and Co-Founder
LiveLike

Moderator:

Angela Ruggiero
Angela Ruggiero
CEO and Co-Founder
Sports Innovation Lab
 
As Zoom fatigue sets in, marketers are looking to new opportunities to develop shared digital experiences across sports and beyond. Virtual watch parties have been on the rise even before COVID forced us all inside. With the promise to merge storytelling with social engagement in a single experience, this can be a win for subscriber acquisition, sponsored content, and viewer engagement.

Can these innovations finally give us the “togetherness" that we’ve been missing? This panel discussion brings together top executives who are leveraging digital experiences – from watch parties to a variety of interactive features – to engage audiences around sports and other live events in Europe and the U.S.
WATCH NOW

Pressing Restart: Building a Career in Video Game Marketing
LIVE Panel and Q&A at 11:00 a.m. PT / 2:00 p.m. ET on Thursday, September 24

Speakers:

Bailey McAndrews Gutierrez
Bailey McAndrews Gutierrez
Associate Director, Brand Management
Ubisoft
Scott Hayman
Scott Hayman
Executive Producer, Chief Operating Officer
Hammer Creative
Cindy Walker
Cindy Walker
Sr. Director of Platform Marketing
Xbox / Microsoft

Moderator:

Terri Schwartz
Terri Schwartz
Director of Content Strategy and Partnerships
IGN
 
Curious about the exciting world of video game marketing? Are you wanting to learn about what it takes to be a part of this rapidly developing marketplace? This is your chance to understand the industry’s expansiveness, what roles and responsibilities are becoming available, and the best place to get your start. Join an expert panel as they explore the opportunities that are emerging within the video game industry.
WATCH NOW DOWNLOAD TIPS

The Power of Podcasts: Storytelling as Marketing
LIVE at 11 a.m. PT/2 p.m. ET on Thursday, September 3

Speakers:

Shira Atkins
Shira Atkins
Co-founder and CMO
Wonder Media Network
Tyler Moody
Tyler Moody
VP/GM
WarnerMedia Podcast Network
Lauren Vu
Lauren Vu
Head of Marketing
Spotify Studios

Moderator:

Nick Quah
Nick Quah
Founder of Hot Pod Media
Host of Servant of Pod
and Critic for Vulture
 
Faced with headwinds from three powerful Cs — competition (1.5 million podcasts and counting), consolidation, and COVID-19 — how do you market audio content in ways that break through the noise? As well, how can podcasts be leveraged more effectively as a marketing tool for entertainment properties and other brands? This session will look at the state of this medium as we head towards the final months of 2020, the marketing lessons other media (TV, film, etc.) can learn from podcast marketers and vice/versa, and the impact of the coronavirus pandemic on the future of audio.
WATCH NOW

CMO to President: The New Career Path
Thursday, August 27

Speakers:

Kelly Campbell
Kelly Campbell
President
Hulu
Alison Hoffman
Alison Hoffman
President, Domestic Networks
Starz
Courteney Monroe
Courteney Monroe
President
National Geographic Television Networks

Moderator:

Cynthia Littleton
Cynthia Littleton
Business Editor
Variety
 
Until recently, the career path from CMO to President was not common. However, as more brands assign responsibility and credibility to their top marketers, it’s becoming a more frequent trajectory. As the scope and impact of marketing leadership roles expand, elevating a CMO to President recognizes the increased importance of consumer-first thinking across all aspects of their network.
WATCH NOW

State of Fandom: Viewership and Trends
Thursday, May 7

​Speaker:

Ben Carlson
Ben Carlson
SVP, General Manager of Streaming and Platforms
MarketCast
Global viewer’s relationships with streaming have changed since the year began. How fans are watching, which platforms they are spending time with, and what they are willing to spend on services is all in flux. Utilizing MarketCast’s Streaming Tracker data, we analyze streaming trends and look at what the future holds.
WATCH NOW

Agencies in Action: The Evolving Creative Strategy
Thursday, April 30

Panelists:

David Getson
David Getson
CEO
gnet
Allan Gungormez
Allan Gungormez
SVP Strategy
MOCEAN
Jake Katz
Jake Katz
Trailer Park
SVP Strategy & Insights
The marketplace and the way agencies work is in flux. Three industry leaders bring their unique perspectives to a discussion about where creative is, where it’s going, and how you can stay current in any market.
WATCH NOW

#AllTheFeels
Thursday, April 23

Brought to you by:

Definition 6

Panelists:

Lydia Daly
Lydia Daly
SVP Creative Strategy & Cultural Intelligence
ViacomCBS
Mary Kate Callen
Mary Kate Callen
Senior Director, Creative Strategy & Cultural Intelligence, Viacom Velocity
ViacomCBS
Your map to the emotional landscape of Gen Z is here! Two members of ViacomCBS’s Velocity Cultural Intelligence team present their latest study into the truth-telling, meme-finding, emotion-sharing minds of today’s young people and how it relates to culture and brands.
WATCH NOW

How TV Station Marketers are Tackling the Challenges of Coronavirus
Tuesday, April 21

Brought to you by:

Stephen Arnold Music

Moderator:

Paige Albiniak
Paige Albiniak
Editorial Director
Promax
 

Panelists:

John Kukla
John Kukla
Vice President, Creative Services
FOX - KDFW / KDFI Dallas-Fort Worth
Meredith Conte
Meredith Conte
Vice President, Consumer & Ad Sales Marketing
TEGNA
Dan Zimmerman
Dan Zimmerman
Executive Director Promotion and Marketing
Sinclair Broadcast Group
It’s in times of crisis that local TV stations shine. In a Promax Station Summit conversation, three broadcast industry leaders discuss inspiring stories of local teams working to keep their stations on the air while also informing and reassuring their viewers.
WATCH NOW

The Evolving Global Entertainment DTC Landscape
Thursday, April 16

Speaker:

Adam Cunningham
Adam Cunningham
Chief Global Strategist
Allied Global Marketing
A practical look at real-time data across 6 continents understanding the rapid shifts in behavior and consumption for streaming, home entertainment and linear television, exploring a practical checklist of what it means and what you can do now.

WATCH NOW

Driving Creativity in Uncertain Times
Tuesday, April 14

Speaker:

Richard Holman
Richard Holman
Writer, Speaker, Coach
richardholman.com
A brain in a fearful state is temperamentally and physiologically opposite to one in a creative state. So, how are we to stay inspired during these uncertain times?

In this inspirational and uplifting talk, an authority on original thinking, Richard Holman looks to science, art, music, and nature to discover strategies you can use to keep your creativity alive at a time of crisis.

Expect drug-taking dolphins, an agoraphobic traveler, and a prison Da Vinci.

WATCH NOW

Marketing for Networks: PSAs to Promos During a Pandemic
Thursday, April 9

Speakers:

Garen van de Beek
Garen van de Beek
EVP & Creative Director, CBS Marketing Group
ViacomCBS
Steven Rummer
Steven Rummer
SVP, Strategy and Creative Partnerships
NBCUniversal
Adapting and adjusting on-the-fly, network brands are finding innovative ways to distract, educate, and entertain fans while marketing during this unprecedented health crisis.

WATCH NOW

Agencies in Action: The Art of the Pivot
Tuesday, April 7

Speakers:

David Edelstein
David Edelstein
Executive Director
Trollbäck+Company
Danixa Diaz
Danixa Diaz
Executive Producer + Biz Dev | Free Agent
iartists
Tony Kadillak
Tony Kadillak
Executive Director
Thornberg & Forester
Riding the wave of business as usual when nothing is operating as usual. Three agency leaders dive in and discuss the issues that are hitting them (and the industry) as the “new normal” is continually being redefined.

WATCH NOW

Keeping Sane, Focused, and Productive
Thursday, April 2

Presenter:
Cecilia Gorman
Cecilia Gorman
Trainer and Coach for Managers
Creative Talent Partners

Cecilia Gorman addresses some of the challenges that we're facing in a remote work environment. Working from home is new territory for some of us, and learning some simple tactics to get and stay on track is critical. From adopting a grounded mindset to maneuvering a unique communication dynamic to staying focused on work deliverables, you'll learn a few ways to ease stress and remain productive from home.

WATCH NOW

How to Keep Your Teams Connected in Times of Adversity
Tuesday, March 31

Presenter:
Scott Edwards
Scott Edwards
Executive Vice President
Fox Creative Advertising
Fox Entertainment

Sheltering in place has affected how we all connect. How do you stay productive, nurture collaboration, and harness creativity while confined? Scott Edwards has some answers.

WATCH NOW

How to Market Sports When There are No Sports to Market
March 26, 2020

Moderator:
Carrie Brzezinski-Hsu
Carrie Brzezinski-Hsu
Vice President, ESPN Multimedia Sponsorship Integration & ESPN CreativeWorks
ESPN

Speakers:

Bill Bergofin
Bill Bergofin
SVP, Sports Brand & Content Development
Telemundo Deportes
Bill Battin
Bill Battin
Senior Vice President, On-Air Promotions
FOX Sports Marketing

WATCH NOW