Mar 23


23 March, 2015


18:00 – 20:00


InterContinental Berlin
Budapester Straße 2, 10787
Berlin, Germany


Onsite: €1295 + VAT

PromaxBDA Europe Conference
23 March, 2015 Berlin

There is no other place where you will get the same level of creative thinkers, innovative thought leaders and industry luminaries focused on your craft of television marketing, promotion and design. The PromaxBDA Europe Conference is two days full of informative sessions, a total immersion into trends and topics, with the tools you'll take with you to stay strategically relevant and creatively motivated.


For sponsorship opportunities and general questions, please contact Lester Mordue at 44-2088-916764 or

For registration questions, please contact Anush Payaslyan at 1.310.789.1509 or

  • While you have to be a member to attend, we have reduced the membership price from €225 to €150
  • Special group pricing available for parties of 5 or more at the time of purchase (20% off published rates)

2015 Europe Advisory Council

Sharon Badrian

Head of Production, Promo Department, Keshet Broadcasting LTD, Israel

After years as a news producer for Channel 2 news and the Sports Channel news, Sharon Badrian joined the promo department of Keshet Broadcasting as a promo producer. For the past 10 years, she has headed up the production team, working alongside the creative team to build up the best and most successful promo department in Israel.

Keshet Media Group is Israel’s foremost media corporation. Its business centers on Keshet Broadcasting, a franchise of Channel 2, Israel’s leading commercial television. Over the years, Keshet has also become a leading content creator and provider for Web and other interactive platforms. Keshet Intl. has successfully introduced various television formats abroad, the most notably being Showtime's “Homeland,” a multi-award-winning drama based on Keshet's original drama “Hatufim,” as well as "Rising Star,” "Boom" and "DIG.”

Justin Bairamian

Creative Director at M&A Creative, BBC

Justin Bairamian is currently Creative Director of Marketing & Audiences at the BBC, responsible for Creative Best Practice and the design & implementation of a new Creative Services model for the BBC.  Before that he was Director of Creative Marketing where he led a pan-BBC team responsible for the creative output of marketing across all brands and all platforms. Prior to this Bairamian was head of audiences in BBC Television, bringing research and planning together as a combined team.

He joined the BBC in 2004 to set up audience planning as a new discipline, helping commissioners and programme makers to apply audience and brand thinking to content development. 

Before the BBC, Bairamian worked in advertising: at Saatchi & Saatchi, WCRS (where he launched Orange) and at Leagas Delaney, where he was managing director and led the team that delivered the BBC campaign that included “Perfect Day.”

Nikki Bentley

Founder & Executive Producer, Perfect Tribe

Nikki is an Executive Producer who has dedicated her working life to creating world class content, branding and marketing for brands around the world.

Her career has taken her from live broadcast production and award-winning documentary programming, to rebranding media channels and producing cross platform campaigns around the globe.

Nikki founded Perfect Tribe to provide the perfect team for every project by tapping into a vast network of brilliant creative specialists. Her founding belief is that when each member of a tribe delivers only what they’re individually brilliant at, we create beauty and joy.

It is Nikki’s driving ambition to see great creative minds inform decisions across every aspect of business as she believes this will build a more emotively connected world.

Jeff Conrad

Managing Director, The Council

Jeff Conrad can see inside the mind of the consumer – and he knows exactly how to give them what they want. 

Conrad’s reputation as a media-branding expert is so broad that everyone wants a piece of him: he appears frequently on TV and radio and is a seasoned speaker on the global conference circuit. So, really, it was only a matter of time before he realized he needed to strike out on his own – and so The Council was born. 

Previously business director at Red Bee Media and head of design at the BBC’s in-house creative division, Conrad has a long and successful track record of leading effective, award winning work. His foresight and unique knowledge of media brands, digital innovation and consumer insight has led to some pretty flashy success stories. 

In the UK, Conrad led the teams that delivered the ITV network rebrand, the multi-platform re-launch of BBC Three, the launch of Dave, which preceded the entire UKTV network rebrand, and the rebrand of Virgin1. 

In Europe Conrad has worked with brands big and small, public and commercial, including Canal+, Telecom Italia, Discovery EMEA, Red Bull, VRT, NPO, Sky Italia, Belgacom, ERT and Disney EMEA. His global reach has extended to clients such as CCTV in China, NineX News in India, and ADMC in Abu Dhabi. 

Recent projects at The Council include a new digital strategy for BAFTA, the rebrand of Finnish Public Service News, Current Affairs and Sport (Yle), a raft of channels for Star India (including Life OK), the launch film for the BBC’s global iPlayer as well as branding a few restaurants and banks and creating some campaigns for high profile charities along the way. 

Andrew Cort

EMEA & UK Creative Director for Channels, Disney

With over 20 years’ experience in the TV industry including ITV, Viacom, NBCUniversal and Disney, Andrew has overseen rebrands, delivered multiple award winning campaigns and led several successful creative teams.

As EMEA & UK Creative Director for Channels, he oversees the Disney EMEA Creative strategy working closely with the US & regional teams. He also leads projects for channel, digital & Walt Disney Company franchise teams. He has lectured on Creativity & Advertising and has led a successful intern programme that introduces creative talent to the industry.

Marco Giusti

SVP, Creative, NBCUniversal International

Marco Giusti is Senior Vice President, Creative, NBCUniversal International (NBCUI). Based in London, he is responsible for the creative strategy and evolution of NBCUniversal International Networks and Studios (the portfolio of channel brands outside the U.S. and the production division) – in addition to the company’s corporate brand.

Since joining NBCUI in 2012, Giusti has led award-winning rebrands for a number of the channels in the company’s portfolio. In 2013/4, the global refresh of Universal Channel in 103 countries won numerous international awards, including a Gold PROMAX Global Excellence Award.

In 2014/5 Marco and the in-house Creative & Marketing team led the repositioning and rebranding of both DIVA and Studio Universal. In 2016, he oversaw the creative execution of NBCUI’s next-gen reality SVOD service that’s uniquely integrated with social media, hayu.

Giusti’s remit includes leadership of an LA- based creative team responsible for the creation of the international promotions and campaigns for E! Entertainment Television and Telemundo Africa.

Before joining NBCUniversal, Marco was Vice President of Programming and Marketing, EMEA for Warner Bros, where he successfully developed and launched the Warner TV and Warner Films subscription on-demand channels on over 30 platforms.

Prior to this, he was Creative Director for a number of interactive platforms and one of the original founders of Tarantula, the award-winning European production network.

Giusti has won numerous awards including a BAFTA and EMMY for his work developing and designing pioneering on-demand television channels, and for his leading product and interface design work.

Isabelle Hen-Wollmarker

Head of TV and Entertainment, Swisscom TV

Isabelle Hen-Wollmarker is in charge of Swisscom’s TV & Entertainment division at since, where she oversees it’s IPTV offering in particular Swisscom TV 2.0 as well as its online news portal Bluewin.

Her career startet in Television working in Marketing for Premiere in Hamburg Germany. From 1998 to 2008 she moved to New York and lead the international brand strategy and communication for AETN's TV channels (History, Bio, Crime & Investigation Network, A&E) for 10 years. She oversaw channel launches in Latin America, Asia, Europe, Africa and Australia, developed new channel concepts and brand identities and lead all global consumer and trade campaigns.

In 2008, she relocated to Zürich, where she started her own marketing consultancy before joining Google as Head of Marketing for Austria and Switzerland in 2010. She oversaw marketing for all Google products in Austria and Switzerland, in particular maps, Google+, You Tube and Adwords.

Carsten Lakner


​Bio coming soon.

Paolo Lorenzoni

Director of Marketing, Netflix

Paolo is a marketing and digital TV executive - OTT, pay tv, free to air - with +15 years of international experience in and with Italy, EU, UK, US.

As Director of Marketing at Netflix, he is member of the EMEA leadership team in Amsterdam.

Previously, he led Sky Online, Sky Italia’s Internet TV, OTT and new media development through the transition into NOW TV.

He was in charge of the new marketing and digital department for Discovery Networks in Milan and he launched at Sky the first social media architecture and social TV strategy.

He took part in the NewsCorp Digital Leaders Collective, the international team dedicated to Millennials and led by James Murdoch.

At Current, which became later Al Jazeera America, he managed for the network the communication activity of President Al Gore, first as marketing director in Italy and later as commercial and marketing director in London.

Luca Magnani

Global Brand Director, Hit Entertainment

Luca Magnani is global brand director at Hit Entertainment, part of Mattel Inc.

Magnani was previously at Saatchi&Saatchi, developing and implementing marketing and communication strategies for key accounts, such as Renault, Pfizer and a number of local clients for the Italian market. In 2000, he joined the digital department at S&S UK based in London, and one year later he set up the interactive division for the Italian market, developing cross-media communication strategies for key clients, such as Tim, Enel, Visa, Sony and Renault.

He joined Turner Broadcasting in 2004, overseeing various areas of the Italian business, from marketing and PR and digital to business development and franchise management. In 2011, he moved to London at Turner Europe, in charge of EMEA Brand Marketing as well as developing and managing the franchise management function across Europe, Middle East and Africa. In 2014, Magnani joined Hit Entertainment (part of Mattel Inc.).

Michelle Marks

Executive, Global Theatrical Marketing, 20th Century Fox

Michel Nougue

Head of Creative Services, M6 Group

Michel Nougue started his career in advertising and for 10 years, he has managed key clients such as Citroën, Fujifilm, SNCF, Clear Channel and major French retailers for French agencies including TBWA Paris, Euro RSCG Scher Lafarge and McCann Erickson. 
Nougue joined M6 in January 2003 to develop new business for creative services for advertisers. In May 2004, he was appointed head of the channel branding for M6. He is now leading the team in charge of the brand identity, the on-air design for its different channels and the brand images of its group subsidiaries.

Rafael Sandor

Creative Director,

Rafael Sandor is a creative, marketing and TV strategy consultant with an extensive track record developing TV channels and their content, branding and promotion on a global level.

Sandor recently left his post as EVP of global marketing and creative at Fox International Channels, from where he has led its global channel development during the last 13 years, from a small regional network to the multibillionaire global empire that it is today.

Based in Rome, Sandor was key to the development of FIC's 160 channels worldwide, helping establish its global network of creatives, marketers and programmers in more than 30 offices around the world, while creating all its global brands and campaigns, including all Fox and National Geographic channels and shows.

Prior to this job, Sandor was part of the small management team that started up the successful Fox Channels Italy, which is still today the leader in that market and recognized as the benchmark for creative quality and innovation in Italy. 

He was previously programming and creative director for National Geographic Latin America and Iberia; and creative and original production director for Fox Kids Latin America. His work has received numerous international awards.

Markus Schmidt


​Bio coming soon.