8:00AM - 6:00PM |
2nd Floor Promenade |
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Registration Desk Open
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8:00AM - 6:00PM |
Grand Ballroom West |
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Executive Member Lounge Open
(Executive Membership required)
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8:00AM - 7:30PM |
2nd Floor Rhinelander |
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Recharge Lounge Open
Charge your devices, check in with the office, and enjoy a quiet moment away from the conference sessions.
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8:00AM - 7:30PM |
2nd Floor Rhinelander |
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Bar 60
Relax, sip your coffee, and catch up with friends just steps from the conference floor.
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8:00AM - 6:00PM |
3rd Floor Promenade |
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TEN Exhibit Open
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8:00AM - 7:30PM |
2nd Floor Rhinelander |
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State of Our Art Pavilion
This June, at PromaxBDA’s annual conference, we’re unveiling the first-ever ‘State of Our Art Pavilion,’ an immersive, hands-on look at the technologies that are driving today’s media innovation and tomorrow’s evolution.
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9:00AM |
3rd Floor Grand Ballroom
Hot Mess Cool Shit |
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PromaxBDA Family Feud Live!
This unique session/game show will pit the two traditional ‘sides’ of the creative process — the Clients (networks and content distributors) against the Agencies (creative, design and production companies) in a real “Family Feud” battle! There’ll be buzzers, scoreboards, prizes, and some heated discussion along the way about some of the biggest misconceptions, secrets, and pain points between Clients and Agencies. Our hand-picked panel of contestants are some of the industry's biggest players, and they’ll be trying to guess what YOU said in a Family Feud survey about the topics that everyone in our industry is talking about. Survey says: this is a can’t miss session!
Moderator:
Mark L. Walberg, Television Host, Mogoldie Productions, Inc.
Contestants:
Brian Eloe, Creative Director, 2C Creative
Tracy Grandstaff, SVP, Original Production, Creative Director, NBC Entertainment
Kasumi Mihori, Creative Director, Troika
Sean Owolo, Executive Producer, Big Machine
Kendrick Reid, SVP & Executive Creative Director, Brand Strategy, BET Networks
Niels Schuurmans, EVP, Viacom Velocity Creative Content Solutions, Viacom
Sponsored by:
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10:00AM |
2nd Floor Gramercy East |
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Thrive 2015-16 Graduation (By Invitation Only)
2015-2016 Thrivers will come together one last time as a group before they present their sessions for the Leadership Track on Thursday.
Join us for a ceremony celebrating their growth, experience, and bonds created during the past year.
Speaker:
Esther Weinberg, Founder, MindLight Group
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10:00AM |
3rd Floor Mercury
ROI of Marketing |
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Shift Happens
Digital video used to be the home for cats on skateboards and double rainbows but has evolved into building true media brands built by quality programming. Sound familiar? It’s what television has been doing for years but true media brands with consistent programming are emerging in the digital video world where the rules have changed. The “video diet” of today’s 13-24 year olds has now become an around-the-clock endeavor with the explosion of new platforms and proliferation of mobile devices – they are in full control, choosing what content they want to watch and where they want to view as they see fit. Across multiple video sources—digital, social terrestrial, paid, free, new and old— video is beyond just amusement or a way to pass time; it’s the medium that connects youth to friends and family and maximizes downtime. Hear more from DEFY’s latest ACUMEN Report: Youth Video Diet and learn how to capitalize on these rising platforms, identify opportunities for capturing new audiences and measure success across the spectrum of viewing habits.
Moderator:
Sahil Patel, Video Reporter, Digiday
Speakers:
Kevin King, Global Chair, Edelman Digital
Andy Tu, CMO, DEFY Media
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10:00AM |
2nd Floor Sutton
Brand Love |
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Brands
6 Degrees of Connection
From bio-hacking to social memes, virtual reality, mobile design thinking and more, there are myriad ways brands can connect to consumers and fuel how consumers connect to one another. In an era where disruption is king, and creativity is queen, how should we be thinking about the consumer’s decision making process? Through a series of interconnected personal stories and professional anecdotes, award-winning innovator, Chris Denson showcases how creativity and technological innovations impact the every-day decisions we make in life and in business.
Speaker:
Chris Denson, Director, Ignition Factory, OMD; Host of Innovation Crush
Driving Marketing Innovation
From TV to film to music to sports to art & design, Pepsi embraces, celebrates and drives pop culture. In this conversation between a top Pepsi marketer and one of the executives behind their headline-generating partnership with FOX's Empire, we'll learn about Pepsi's unique approach to marketing and brand-building, discover why they love to partner with entertainment brands (yours could be next!) and see why creating consumer experiences is a top priority for one of the world's most iconic brands and a leading marketing innovator.
Speakers:
Adam Harter, VP, Consumer Engagement, Pepsi-Cola North Americas Beverages
Steven Melnick, SVP, Marketing, 20th Century Fox Television
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10:00AM |
3rd Floor Americas Hall
The Craft |
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Size Matters: A Short-Form vs. Long-Form Smackdown!
From 10-second “brand shorts” to 3-minute show trailers, networks are branding with an eye on the clock. But which length works better, short or long? Today’s short attention spans make perfect targets for quick, clever branding. But online platforms can let viewers dig deep into trailers before digging a show. We’ll look at the best of both worlds, with some of the industry’s greatest blink-of-an-eye brand bites—plus deep immersions into exciting shows. Come expecting surprises and audience participation on the way to the final long/short smackdown!
Speakers:
John Jamilkowski, Senior Creative Director, Turner
Brett Karley, Director, 99 Tigers
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NETWORKING BREAK
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10:45AM |
2nd Floor Murray Hill East |
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CATALYST: Creative Entrepreneurs – Coffee Break
CATALYST is a gathering space at PromaxBDA: The Conference, where agency leaders will continue the conversation, exchange ideas, and learn from fellow entrepreneurs facing the same pressures, challenges, and opportunities. Each day a "coffee hour" will capture the best insights of the Conference from the agency perspective.
Speaker:
Tim Thompson, Chief Revolution Thinker, RevThink
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11:15AM |
2nd Floor Sutton
Brand Love |
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The Best of Branded Content
In the age of ad blockers and DVR skip buttons, networks and advertisers are rushing to engage consumers through entertaining, shareable, branded content. But not all branded content is created equal. What works? Why does it work? And how can you and your team make your branded content work even better?
In this session, we’ll share multiple examples of the most effective, sharable branded content from the past year and examine the best practices that made them so successful. Then, we’ll dive deeper into two case studies of innovative, branded campaigns from The CW and The History Channel to explore how they were developed, why they connected with audiences, and how they used new digital, social and experiential approaches to extend that connection even further.
Moderator:
Thor Raxlen, Founder and Chief Creator, LAIR
Speakers:
Brian Briskman, President + Creative Director, B2+
Tom Kaniewski, Creative Director, A+E Networks History Channel
Barbra Robin, SVP Integrated Sales & Marketing, CW Network
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11:15AM |
3rd Floor Mercury
ROI of Marketing |
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Going Off Grid: TV Branding in a Future Without Channels
Networks today are balancing a wide range of objectives. For tune-in, they’re balancing driving the premier with driving continuity. For platforms, they’re balancing both linear and digital. With apps, they’re evolving from driving installs to driving usage. Facebook will share the stage with HBO discussing successfully marketing strategies to achieve these varied objectives.
Speakers:
Sabrina Caluori, SVP, Digital Media & Marketing, HBO
Gwen Throckmorton, Head of Industry, US Entertainment, Global Sales, Facebook
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11:15AM |
2nd Floor Sutton
Hot Mess Cool Shit |
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The New Technology of Storytelling
This session will focus on the people, the technology, and the tools that are changing the way that stories are told, and how we capture them. Drones, GoPros, iPhones and other high-quality, low-price pieces of gear are being used to document stories and even shoot feature films. This roundtable discussion will take us through this new era of storytelling with a look at the new technology and how it’s being harnessed for the future in cinemas, on TV screens, laptops and mobile devices. There is tremendous empowerment for content creators, and the opportunities for creation – now, if you have an idea, you can easily bring it to life on the screen. Our panel of storytellers will share their secrets from the field, and how they harness their gear to create content for a multi-platform universe faster, cheaper, and better than ever before.
Moderator:
Andy Baker, SVP, Global Creative Director, National Geographic Channels Worldwide
Speakers:
Mike Castellucci, Phoning it in Creator, WFAA-TV
Filipe DeAndrade, Filmmaker
Joey L., Photographer and Director, Freelancer
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12:15PM |
3rd Floor Grand Ballroom
ROI of Marketing |
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New Best Practices 2016
Our linear TV content and viewers continue to move to new platforms: SVOD, OTT, TVE, VOD, DVR. Some we control. Others we don’t. But our on-air marketing does a good job of getting viewers to sample them all. What happens when they get there? What is the viewer experience? And most importantly, what are we doing to retain and grow our viewership on the platforms we control? In his 2016 New Best Practices session, Lee Hunt does a deep dive into DVR, TVE, and VOD behavior, and its effect on linear TV brands.
Speaker:
Lee Hunt, Principal, Lee Hunt LLC
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12:15PM |
2nd Floor Sutton
Brand Love |
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Brand/Rebrand Highlights
Freeform
Surely you’ve heard that ABC Family, one of the highest-rated networks among millennial viewers, has rebranded as Freeform. We’ve invited Freeform’s head of Marketing, Creative & Branding to share with you their approach to getting inside the life stage that exists between high school, college and the decade that follows; and how Freeform has channeled that mindset into their new brand. What does it mean to be in this life stage? How does this optimistic focus on looking ahead and embracing life’s adventures contrast with the more brash, combative millennial brands out there? How do you harness fandom and engagement in a non-linear world.
Speaker:
Nigel Cox-Hagan, SVP, Marketing, Creative & Branding, Freeform
GSN - The 20 Year-Old Start Up
When Game Show Network launched two decades ago it, was where old episodes of game shows went to find an extended life. Original content in cable TV was rare, and brands were often greater than the sum of their programs. But as cable evolved, GSN unfortunately did not, so eventually, it was time for a big change. In June of 2015, GSN underwent a company-wide brand rethink. The directive: Create contemporary original programming to reach younger viewers, and continue to service the core audience with shiny-floor game shows like “Idiotest" and “Winsanity" but also broaden the definition of game shows to include competitive reality with “Skin Wars” and “Hellevator.” GSN re-imagined its personality with bold, engaging visuals and a new brand voice that is colorful and contemporary. It expanded its reach into the digital and social space and increased the production value of its on-air promos. The result: 2015 was GSN’s highest rated year ever, and its median age in primetime is down to 59. The answer is, “What is a 20 year old start-up?” Come to this one loaded with your questions.
Speakers:
Gary Adler, VP Design, GSN
Bob Pederson, SVP / Creative Director, GSN
Channel 4 - More Than Just A Logo
Channel 4's public service remit focuses on innovation, diversity and taking creative risks. DBLG used this philosophy to create an identity where the brand language becomes much more than just a logo. ‘We didn’t want to tell people what channel they were watching, we wanted to tell people why they were watching it. We went back to the start, to the original Lambie Nairn 3D logo from 1982 and broke it apart, breathing new life in a much loved, innovative brand’ The resulting new identity for Channel 4 is one which is distinctive yet flexible, working across all the channel's offerings and standing out within today's multi-platform landscape.
Speaker:
Grant Gilbert, Founder/Creative Director, DBLG
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MIDDAY BREAK
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2:30PM |
3rd Floor Grand Ballroom
"What's Next" |
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Supplier of the Future with Ben Silverman
Ben Silverman, the Emmy and Golden Globe Award-winning show creator and media executive, is the Chairman and Co-CEO of Propagate Content, uniting producers, creators, and advertisers to create all forms of content for distribution across a variety of platforms around the world. Pioneering content at the forefront of the entertainment industry, Silverman has created and executive produced major network, cable, and digital platform hits, including Golden Globe and Peabody award-winning shows The Office, Ugly Betty, Biggest Loser, and The Tudors, as well as recent hits like Jane The Virgin at The CW, Marco Polo and Flaked with Will Arnett and Mitch Hurwitz for Netflix, NBC’s transformative TV commerce show Fashion Star and Running Wild with Bear Grylls on NBC, Separation Anxiety for TNT/TBS, and Fameless for TruTV. Silverman has produced feature films including Mansome and Hands of Stone, the upcoming biopic of Roberto Duran starring Robert De Niro, Usher and Edgar Ramirez which premiered at Cannes Film Festival this May. Hear from Silverman as he discusses reinvention, choosing partners as a supplier of the future.
Speaker:
Ben Silverman, Chairman and Co-CEO, Propagate Content
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2:30PM |
3rd Floor Mercury
The Craft |
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Comedy: The New Media Language
There’s an undeniable and universal connective tissue between comedy and promotion. Comedy seeps into every piece of the media landscape – when the world feared who would replace Walter Cronkite as the most trusted man in America, Jon Stewart and Jon Oliver rose to the task. As millennials’ and plurals’ influence continues to grow, comedy has become the language of the internet, the universal translator where a brand can be most blunt, disarm and reach consumers. But, in today’s chaotic world, how can brands cut through the noise and achieve this? Today, Vox Media’s Greg Gordon, Above Average’s Jen Danielson, Single Palm Tree Productions’ Trina DasGupta and Electus Digital’s Shane Rahmani will discuss how to use humor to build audiences and change consumer behavior, moderated by Seeso’s Patricia Hadden.
Moderator:
Patricia Hadden, SVP, Digital Enterprises, NBCUniversal
Speakers:
Jen Danielson, President, Above Average
Trina DasGupta, Single Palm Tree Productions
Greg T. Gordon, Head of Production, Vox Media
Shane Rahmani, EVP & General Manager, Electus Digital
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2:30PM |
3rd Floor Americas Hall
ROI of Marketing |
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Rise of the OTT Upstarts: Lessons from Leaders in Niche Over-the-Top Video Services
Moderator:
Jonathon Barbato, Chief Revenue Officer, Xposure Media
Speakers:
Gem Benedict, VP, Digital Sales & Business Development, Cinedigm
Jon Cody, Founder & CEO, TV4Entertainment
Detavio Samuels, President, Interactive One and One Solution/OneX
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3:30PM |
2nd Floor Sutton
ROI of Marketing |
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Best 360 Campaigns of the Year
Top marketing, creative and agency executives discuss the tips, tricks and best practices for producing integrated key art, spots, activations and social media that work together to create breakthrough campaigns in a cluttered marketplace. You’ll see some of the best 360 campaigns of the year and get exclusive insight into how they were conceived, produced and executed across all platforms.
Speakers:
Steph Sebbag, President & Chief Creative Officer, bpg
Alexandra Shapiro, EVP Marketing & Digital, USA Network
Kim Rosenblum, EVP, Marketing & Creative, Nickelodeon/Nick@Nite/TV Land
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3:30PM |
3rd Floor Mercury
"What's Next" |
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Preparing for the Identity Revolution: How New Perspectives on Race, Gender, and Sexuality Are Shaping Content
What do Beyonce’s “Formation" and Target’s move away from gender-based signage have in common? They are both indicative of our current cultural climate and its fascination with identity. As questions of race, gender and sexuality increasingly dominate the cultural conversation, perceptions and expectations are shifting. Learn how this new understanding of identity affects both brand and content.
Moderator:
Emily Morris, Director of Cultural Insights, TruthCo.
Speakers:
Lori Hall, SVP, Marketing & Creative Services, TV One
Dan Mannix, President & CEO, LeadDog Marketing Group
Guy Slattery, GM, Viceland
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3:30PM |
3rd Floor Americas Hall
Hot Mess Cool Shit |
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The Art of Failure
One of the core philosophies of the technology industry is “failing fast and often.” This enables companies to learn quickly from both their successes and failures, in turn resulting in quicker iterations and releases. How can we get past the idea of having only one perfect piece of creative? With new technologies and less expensive tools, being iterative and experimental isn’t the financial or resource burden it once was. Testing and data does not take away from the creative process, it can improve, enhance and innovate. Learn from the “failures” of these individuals to see how, as creatives, we have the opportunity to test and iterate on our own work.
Moderator:
Linda Ong, CEO & Founder, TruthCo.
Speakers:
Ryan Babineaux, PhD, Co-author of "Fail Fast, Fail Often: How Losing Can Help You Win," HappenstanceCounseling.com
Jen Louis, Head of Entertainment, Creative Shop NA, Facebook
Will Travis, Executive Chairman, USA, Sid Lee
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NETWORKING BREAK
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4:15PM |
2nd Floor Murray Hill East |
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CATALYST: Creative Entrepreneurs – Coffee Break
CATALYST is a gathering space at PromaxBDA: The Conference, where agency leaders will continue the conversation, exchange ideas, and learn from fellow entrepreneurs facing the same pressures, challenges, and opportunities. Each day a "coffee hour" will capture the best insights of the Conference from the agency perspective.
Speaker:
Joel Pilger, Consultant, RevThink
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4:45PM |
3rd Floor Grand Ballroom
Hot Mess Cool Shit |
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PromaxBDA Hot Spots Showcase 2016
Don’t miss the annual survey of spots that have the promo world buzzing. Strap in for an eye-popping, gobsmacking showcase of the year’s best marketing and promotional work from the television industry. If your stuff’s here, you’ll be proud. If not, maybe a little envious. (Next year, dammit! Next year…) Either way, we promise you’ll be entertained and inspired.
Speakers:
Dan Bragg, Marketing, Brand and Creative Consultant, Bragg Inc.
Mark Valentine, Creative Director & Co-Owner, ANATOMY
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4:45PM |
2nd Floor Sutton
ROI of Marketing |
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Unfriended & Unfollowed: Making Social That Doesn't Suck
Many networks primarily utilize social platforms as devices that drive eyeballs back to the linear channel. But smart networks harness the creative power of social platforms to go way beyond tune-in, bolstering their brands in the process. This session explores the relationship between networks and their social media accounts, examining how voice, audience engagement and storytelling present exciting opportunities beyond the box.
Moderator:
Bo Bishop, Director of Content & Strategy, Loyalkaspar
Speakers:
CJ Bargamian, VP, Digital Marketing, Starz Entertainment
Anika Chin, Social Marketing Strategist/Manager, CNN
Jodi Lennon, Editorial Director, Brand Creative, Comedy Central
Puja Vohra, EVP, Marketing and Digital, truTV
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4:45PM |
3rd Floor Americas Hall
The Craft |
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Harnessing the Power of Virtual Reality
The two hottest buzzwords in media right now are Virtual Reality, and major companies like Google, Facebook, Samsung, HTC, Sony, and Apple are all making big plays in the technology. But what’s it really all about? This session will set the stage with a look at where we are right now, an exploration of how the tech is being used or could be used for TV networks, and an overview of basic how-to principles, from planning and production through post and delivery.
Moderator:
Jason Farkas, Executive Producer, CNNMoney and Reliable Sources, CNN
Speakers:
Mark Demarest, CEO, Intermersive, Inc.
Jennifer Holland, Google Classroom and Expeditions Program Manager, Google
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OPEN DOORS Happy Hour
Hosted by:
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6:00PM |
2nd Floor Nassau West |
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Student Creative Portfolio Review (By Invitation Only)
Session description coming soon.
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6:00PM |
2nd Floor Nassau East |
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HR Roundtable (By Invitation Only)
Session description coming soon.
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