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8:00AM - 5:00PM |
Platinum Foyer |
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Bar Create Open
Grab a coffee, chat with colleagues, and meet some of the best creatives and marketers in the world. Cause + Effect will be serving cold-brew coffee 8:30am - 2:30pm.
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8:00AM - 6:00PM |
3rd Floor Bridge |
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Registration Desk Open
Obtain your conference badge or ask questions. PromaxBDA staff are always available at the registration desk.
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8:00 - 6:00PM |
Platinum Foyer |
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TEN Photography Exhibit & Auction Open
Ten world-renowned photographers showcase their iconic photography in a one-of-a-kind exhibition and silent auction at The Conference. Signed prints and rare works are all up for bid. Silent auction ends June 8 at 7pm.
100 percent of the proceeds go to Promo Pathway to fund the first accredited Preditor training program in the nation. Built on the tenets of diversity and inclusion, Promo Pathway provides career opportunities to talented, diverse youth within the entertainment industry.
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8:00AM - 6:00PM |
Platinum Foyer |
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Recharge Lounge Open
Charge your devices, check in with the office, and enjoy a quiet moment away from the conference sessions.
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8:00AM - 6:00PM |
Georgia I & II |
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Executive Member Lounge Open (Executive Members Only)
Enjoy exclusive access to this private oasis just steps from the conference floor. Relax, meet with colleagues, and recharge your devices.
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8:00AM - 6:00PM |
Platinum F & G |
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State of Our Art Pavilion Open
Now in it's second year, the State of Our Art Pavilion presents an immersive, hands-on look at the technologies that are driving today’s media innovation and tomorrow’s evolution.
Presented by:
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9:00AM - 1:00PM |
Olympic II |
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Thrive Graduation 2016-2017 (By Invitation Only)
2016-2017 Thrivers will come together one last time as a group before they present their sessions for the Leadership Track on Thursday.
Join us for a ceremony celebrating their growth, experience, and bonds created during the past year.
Speaker:
Esther Weinberg, Leadership & Change Expert, MindLight Group
Presented by:

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9:00 -10:30AM |
Platinum A
Lab
Brand |
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Marketing in an Age of Distraction: Brands Matter
Consumers have more media at their fingertips than ever before—a plethora of choices every single second of every single day. So how do we, as marketing professionals, keep our brands relevant and consumers engaged? In this session, we will hear from executives from four major media brands to receive insight into their strategies for cultivating a well-defined identity in this era of multiple choice. How are these brands creating and sustaining emotional connections to reach ever-elusive audiences? We'll learn why a laser-focused brand strategy is essential in a marketplace that's in constant change.
Moderator:
Tricia Melton, SVP, Marketing, Creative and Branding, FreeForm
Speakers:
Kevin Chorlins, SVP, Content and Brand Strategy, Scripps Networks
Jason Holzman, SVP & Head of Creative, Entertainment Networks, NBCUniversal Cable Entertainment
Susanne McAvoy, EVP, Marketing, Creative & Communications, Crown Media
Michael Waldron, SVP Creative Director Art + Design, Nickelodeon + Nick@Nite
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9:00 -10:30AM |
Platinum E
Lab
Leadership |
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The Art of Personal Branding
Limited Capacity - RSVP Required
RSVP: http://promax.tv/ArtBran
Media consultant Joanna Sucherman's powerful workshop is designed to help executives identify, strengthen, and clarify their personal brand. The four segments put participants in touch with how they can best market themselves in a competitive industry. In "What Do I Want to Be When I Grow Up?," executives consider their own brands and how they might change how they're perceived. In "What Makes Me Unique?," the participants define what makes them different from other executives. In "What Are My Strengths . . . Oh Yeah . . . and Weaknesses?," they honestly think about their strengths and weaknesses so they can start to clearly focus on their brand. And in "Marketing," executives break into groups to practice their elevator pitch and new brand message.
Speaker:
Joanna Sucherman, Owner, JLS Media
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9:00 - 10:30AM |
Platinum D
Lab
New Fundamentals |
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Off-Brief: How to Be Wildly Successful by Giving Them What They Didn’t Ask For
As Henry Ford said, "If I had asked people what they wanted, they would have said faster horses."
We've all seen creative briefs asking for something new, exciting, or "never been done before," but also requiring deliverables, rules, and "must-haves" firmly rooted in what's worked in the past. So in order to succeed, we need to follow the brief exactly, right? Maybe not. As our industry goes through radical change, attracting attention means competing with 400+ original shows, new OTT networks, and video, video everywhere. So who's breaking through, and how are they doing it?
In this inspiring, engaging, and sometimes outrageous session, creative teams and their clients will take us through campaigns that broke rules, threw out what worked in the past, and began with ideas that were decidedly not what the brief asked for.
Moderator:
Brian Briskman, President + Creative Director, B2Plus
Speakers:
Quest Marks, VP On-Air/Video Creative Marketing, Bravo
Garrett Wagner, Vice President of Content & Editorial, FX Networks
Christopher Donovan, SVP, Creative Marketing, E! Entertainment and Esquire Network
Kevin Blanchette, Hulu
Yoshie Suzuki-Lahav, Sr. Managing Video Producer, Hulu
Brian Dollenmayer, EVP Marketing and Promotion, WGN America and Tribune Studios
Danielle Mullin, Sr. Director, Social Media, WGN America
Brad Roe, VP, Creative, WGN America
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Networking Break
Grab a coffee, chat with colleagues, and meet some of the best creatives and marketers in the world.
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10:30 - 11:00AM |
Atrium II |
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Creative Entrepreneurs Coffee Break
This is a gathering space at PromaxBDA: The Conference, where agency leaders will continue the conversation, exchange ideas and learn from fellow entrepreneurs facing the same pressures, challenges, and opportunities. Each day a "coffee hour" will capture the best insights of the Conference from the agency perspective.
The Three A's of Agency Attitude Adjustment
Constant changes feels like a disease; an attitude adjustment is the antidote.
Speakers:
Joel Pilger, Consultant, RevThink
Tim Thompson, Chief Revolution Thinker, RevThink
Presented by:

In partnership with RevThink
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11:00AM - 12:30PM |
Platinum D
Lab
Innovation |
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A Smarter, Faster, Funner Creative Process
Limited Capacity - RSVP Required
RSVP: http://promax.tv/FunRSVP
When do you think of a great idea? Hunkered over your computer? Stressed out of your mind? Science says that's not when lightning strikes. Getting into creative flow is challenging. But Funworks will share some techniques to help through collaboration, disruption, and sitting right next to some sketch and improv comedians.
Speakers:
Paul Charney, Founder + CEO, Funworks
Erica Fortescue, Creativity Architect, Funworks
Craig Mangan, Cofounder + CCO, Funworks
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11:00AM - 12:30PM |
Diamond Ballroom
Keynotes & Headliners |
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KEYNOTE: BFD (But First, Digital)
Today it's a given that digital is a primary driver in marketing, particularly in the entertainment industry. Social media, with its immediacy and reach, has opened up amazing new avenues for marketers. But it took trailblazers like Buzzfeed and Funny or Die to crack the code of how to engage with consumers and monetize content.
How are digital publishers carrying this momentum into the future? Where will the next big digital brand idea come from? This cutting-edge panel gets into the nitty-gritty of what goes into building a digital first/digital native brand, including strategies for cross-platform, publishing, video, monetization, and much more.
Moderator:
Thai Randolph, SVP, Marketing, Laugh Out Loud Network, A Lionsgate company
Speakers:
Chris Bruss, President of Digital, Funny Or Die
Matthew Segal, Co-Founder and Editor in Chief, ATTN:
KEYNOTE: Touchdown LA: A Conversation with the Los Angeles Rams
The Los Angeles Rams are L.A.'s original professional sports team, having played here from 1946 to 1994. Then, after spending 21 seasons in St. Louis, the Rams returned in 2016 and brought NFL football back to this market for the first time in more than two decades. Rams EVP of Football Operations and COO Kevin Demoff led the team back home last season and is currently overseeing a new era of Rams football headed by new Rams Head Coach Sean McVay and General Manager Les Snead.
Part of the Rams' vision for the future is the 298-acre Stadium and Entertainment District being constructed at Hollywood Park, which will include a 70,000 seat stadium where both the Rams and Chargers will play. Find out how the Rams are engaging with the fans who stuck with them during a two-decade absence, connecting with new fans across the region, and attempting to make an impact in this vast community. In such a big, competitive market, how will they attract new fans and make a difference? With nine other professional sports teams now here, how can they differentiate themselves? And what effect will the Stadium and Entertainment District at Hollywood Park have on the west side of Los Angeles and the region as a whole?
Moderator:
Charissa Thompson, Host, Extra and FOX NFL KICKOFF
Speaker:
Kevin Demoff, EVP, Football Operations and COO, Los Angeles Rams
KEYNOTE: Dear White People: Q&A with Justin Simien
The script for Justin Simien's first feature film, "Dear White People," was inspired by Simien's experiences at predominantly white Chapman University. After a concept trailer created an overwhelming response on a crowdfunding site and far exceeded his fund-raising goal, the film won awards at the 2014 Sundance Film Festival and San Francisco International Film Festival. "Dear White People" then embarked on an impressive theatrical run—and immediately ignited a national conversation on race, sexuality, and gender.
Now, with the recent premiere of his Netflix series of the same name delving deeper into those issues and reaching an even greater audience, Simien joins us for a provocative discussion of entertainment's role in the turbulent times we find ourselves in. Was there ever really a "post-racial" America? Is such a place possible? How can movies and TV address uncomfortable topics with humor, and what can creators expect when they wade into those treacherous waters?
Moderator:
Eric Deggans, TV Critic, NPR
Speaker:
Justin Simien, Writer/Director/Executive Producer, Dear White People
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Midday Break
Meet with colleagues, explore Downtown L.A., and go grab a bite to eat during this midday break.
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2:00 - 3:30PM |
Platinum A
Creative
Masterclass |
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Creative Masterclass
*Please note: There will be a five minute break between each session
Change the Way You Think . . . Forever
When we think like everyone else, we create like everyone else. In this unpredictable and entertaining session, brandsmith Richard Holman takes us on an extraordinary journey via potato chips, microwave ovens, Boris Becker's tongue, hard drugs, the Bible, and a sun bed as he sets out to discover the secrets of original thinking.
Speaker:
Richard Holman, Creative Director & Co-Founder, Holman + Hunt
When Viral Attacks
Thinkmodo is the Clio-winning and Webby-winning viral marketing agency behind some of the most audacious branded digital campaigns in the past few years: the animatronic "Devil Baby" that scared the bejeezus out of unsuspecting pedestrians to promote 20th Century Fox's "Devil's Due," the elevating car that zoomed over stopped traffic creating buzz for Verizon's Hum device, the terrifying live demon girl who actually climbed out of showroom TV sets playing Paramount's "Rings" trailer.
Turns out mashing up viral fun with marketing function is a pretty effective way to create eyeball-grabbing content for major film and TV studios, along with top Fortune 500 brands. But for every video that goes viral, there are hundreds that fail to get any traction. Where did they miss the mark? What are some of the benefits and pitfalls of this risky new marketing strategy?
James Percelay, a former Hearst exec and commercial parody producer at "SNL," is one of the brilliant minds behind Thinkmodo's mayhem. The company's unique strategy generates tremendous online engagement and valuable earned media coverage worldwide, and Percelay is here to tell us how he and his team navigate the viral landscape to successfully develop content that's perfectly crafted for shareability.
Speaker:
James Percelay, Co-Founder, Thinkmodo
The Rise of the Brand Studio
When a major energy drink company became the first brand to launch its own media company in 2007, the concept was novel. Yet, as we all watched, the brand transformed before our eyes, its success undeniable and its products instantly synonymous with the lifestyle of the target audience. Fast-forward 10 years, and we see a whole new crop of brands successfully aligning themselves with consumers through original content, whether it's a hotel chain, a soft drink, or a cellular business. What does this mean for our industry? Get the scoop during this insightful session you won't want to miss.
Moderator:
Meg James, Media Reporter, LA Times
Speakers:
Marc Battaglia, Executive Creative Director, Marriott International
Kwame Taylor-Hayford, Managing Director, Chobani
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2:00 - 3:30PM |
Platinum D
Innovation
Masterclass |
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Innovation Masterclass
*Please note: There will be a five minute break between each session
The Deconstruction of Live TV
Given the recent success of live TV musicals, we welcome experts to talk about what working in the live space means for them and the industry as a whole. How do they measure success? What works, and what doesn't? Facebook Live has already made major inroads in this arena, but breaking through in that platform takes more than just holding a Q&A. We'll explore how networks are now thinking of ways to leverage live-to-social to engage fans who constantly expect much more from them and paving the way for brands, influencers, and other entertainment entities. Another timely consideration is how brands can capitalize on real-time, on-the-ground social media coverage. From long-lead strategy to tactical planning and the nuances of platform partnerships, brands finding success in live social coverage are seeing massive results. What's the key?
Moderator:
Andrew Wallenstein, Co-Editor in Chief, Variety
Speakers:
Joslyn Davis, Executive Producer and Host, CLEVVER, a DEFY Media Brand
Kelly Michelena, Production Partnerships Lead, Facebook
Ellen Stone, EVP, Marketing, Bravo and Oxygen Media
Move Over, Millennials! Gen V(iral) Has Arrived.
Move over, millennials! There's a new generation ready to take your place. Generation Vs are aged 5 to 20 and poised to change the way we need to market, entertain, and speak to our audience. Gen V has elements of X and Y but an outlook all their own! Trendera CEO Jane Buckingham lets us in on what Gen V is all about.
Speaker:
Jane Buckingham, Founder, Trendera
Technology in Marketing: Storytelling in the Land of Robots
Technology has been revolutionizing entertainment marketing for years, but we may be in the most disruptive and fascinating time in tech history. With AI, big data, and dynamic content finding increasingly practical uses and creating exciting opportunities for marketers, it's timelier than ever to explore the topic of MarTech from both the creative and the technical perspectives.
This expert panel of tech, TV, and studio experts will discuss emerging technology and its impact on the future of entertainment marketing, including real-world examples like the use of bots in film marketing, dynamic storytelling, and data-fed dynamic content. What are the benefits of "smart content"? What role can bots play in marketing entertainment entities like TV shows or networks? And how can networks improve their use of big data to market their shows to a target audience? In short, we're in search of the next big thing in MarTech.
Moderators:
Vince Lynch, CEO, IV.AI
Nick Mazzucco, Strategy Director, Ignition Creative
Speakers:
Bowdy Brown, Creative Executive, Studio Transcendent
Elena DeSosa, Global Innovation Strategist
Allie Greenwald, West Coast Sales & Brand Partnerships, Fullscreen Media
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2:00 - 3:30PM |
Platinum E
Brand
Masterclass |
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Brand Masterclass
*Please note: There will be a five minute break between each session
Black Market of Marketing: Original Content vs. Media
This session tackles the idea of content vs. marketing and explores the similarities and differences of the two. More brands are investing their marketing dollars into original content and owning that IP instead of commercial and traditional marketing. What is this game? How do we get into this game? Is this game here to stay?
Moderator:
Aminatou Sow, Co-Founder, Tech LadyMafia
Speakers:
Michael Engleman, EVP, Marketing and Brand Innovation, Turner Broadcasting System, Inc.
Moj Mahdara, CEO, Beautycon Media
Stone Roberts, SVP, Global Video Strategy, Refinery29
Story Marketing: How to Craft and Tell Compelling Brand Stories That Sell
If content is king, then storytelling is the kingdom's sorcerer. It's where the magic happens. In this interactive session, The Business of Story founder Park Howell will help you learn and apply the bewitching power of story for all of your inbound marketing. Your messages will rise above the noise, connect with your customers like never before, and move audiences to action. Park's promise is to reignite within you the one true superpower we all possess—storytelling—to help you nudge the world in any direction you choose. Participants will learn why storytelling is more important now than ever in business, how to craft a practical story structure to guide any communication need, how to use story to connect shared values with employees and customers, and how to humanize a professional services brand and your B2B marketing.
Speaker:
Park Howell, Founder and CEO, Park and Company Marketing Communications, Inc. (Park&Co)
Under the Influence: The New Famous
Welcome to the "new famous," the influencers with whom Gen Z audiences are obsessed. These personalities develop and create their own content, distribute it on digital platforms, and reach millions around the world on a daily basis. They've also successfully branched out beyond YouTube, from working with major brands and securing endorsement deals to developing and marketing their own products, including makeup, apparel, cookbooks, and novels that have appeared on the New York Times Best Sellers list.
Who are these influencers, and how can traditional brands work with them to reach the millions of younger consumers who live for digital-first content and platforms? You won't want to miss this chance to hear directly from top influencers and learn what brands can do right now to capture this POV.
Moderator:
Chris Jacob, Senior Producer, Brand Marketing & Content Strategy, INSTANT
Speakers:
Megan Batoon, Content Creator
Joslyn Davis, Executive Producer and Host, CLEVVER, a DEFY Media Brand
Kristen Hancher, Musical.ly star, influencer and actress
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Networking Break
Grab a coffee, chat with colleagues, and meet some of the best creatives and marketers in the world.
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Creative Entrepreneurs Coffee Break
This is a gathering space at PromaxBDA: The Conference, where agency leaders will continue the conversation, exchange ideas and learn from fellow entrepreneurs facing the same pressures, challenges, and opportunities. Each day a "coffee hour" will capture the best insights of the Conference from the agency perspective.
Does Size Matter?
You want to grow your agency. Or do you? Growth can take on many forms, not just size.
Speakers:
Kevin Aratari, Head of Business Development, Troika
Maria Rapetskaya, Founder & Creative Director, Undefined Creative
Tim Thompson, Chief Revolution Thinker, RevThink
Presented by:

In partnership with RevThink
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4:00 - 5:30PM |
Diamond Ballroom
Keynotes & Headliners |
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KEYNOTE: Caleb and Calder Sloan’s House of Awesome
More information coming soon.
Speakers:
Steve Kazanjian, President and CEO, PromaxBDA
Ajay Relan, Co-Founder, #HashtagLunchbag
Chris Sloan, Chief Creative Officer, 2C Creative + Content
KEYNOTE: Mashable: It's All Connected
Media and entertainment giant Mashable's entertainment series and editorial coverage are smart, clever, ambitious, in-depth, and first. Powered by its proprietary Velocity technology suite, Mashable has the unique ability to combine creativity with data. That art and science methodology has fueled big growth, especially over the past year, reaching a global audience of new influencers interested in entertainment, culture, and tech.
During this can't-miss session, we welcome two of Mashable's movers and shakers, Chief Content Officer Gregory Gittrich and Chief Technology Officer Robyn Peterson, to give insights into the data-driven content strategy that built Mashable and to cover how Mashable reaches superfans who are obsessed with everything from "Game of Thrones" to Elon Musk to Snapchat. They'll detail the changes that the company has undergone over the years and how it has remained on the leading edge of video, digital, and distributed platforms with everything around it changing at a faster and faster pace.
Moderator:
Kelle Jacob, Global Marketing, The Estee Lauder Companies
Speakers:
Gregory Gittrich, Chief Content Officer, Mashable
Robyn Peterson, Chief Technology Officer, Mashable
KEYNOTE: New Best Practices 2017
Our linear TV content and viewers continue to move to new platforms: SVOD, OTT, TVE, VOD, DVR. Some we control; others we don't. But our on-air marketing does a good job of getting viewers to sample them all. What happens when they do? What is the viewer experience? And most importantly, what are we doing to retain and grow our viewership on the platforms we control? In his 2017 New Best Practices session, Lee Hunt does a deep dive into DVR, TVE, and VOD behavior and its effect on linear TV brands.
Speaker:
Lee Hunt, Strategist, Lee Hunt LLC
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3:45 - 4:30PM |
Platinum A
Creative
Masterclass |
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Title Design Masterclass
The Art of Title Design
Title designers capture the essence of a program and set the tone for what is to come. In this session co-sponsored by the Television Academy, Emmy winners Ellen Kahn and Lynda Kahn lead a conversation with a panel of creative directors behind some of the most notable program titles as they discuss their creative process.
Moderators:
Ellen Kahn, Co-Founding Partner, Executive Creative Director, TWINART, Inc.
Lynda Kahn, Executive Creative Director, TWINART, Inc.
Speakers:
Stuart Bass, Director, "A Series of Unfortunate Events" (Netflix)
Lisa Bolan, Creative Director, "Queen Sugar" (OWN, Hulu)
Lawson Deming, Creative Director, "The Good Fight" (CBS All Access)
Alan Williams, Creative Director, Imaginary Forces - "Anne with an E" (Netflix)
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5:30 - 7:00PM |
Platinum Foyer |
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Agency Happy Hour
For years, Wednesday has been our night to celebrate agencies at The Conference. Kick off an evening of agency-hosted events at our Happy Hour.
Hosted by:
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Student Portfolio Night + HR Roundtable (By Invitation Only)
Student Portfolio Night + HR Roundtable is a special networking event offering college students and recent graduates the opportunity to meet with, show their portfolios to and gain constructive feedback from creative executives and leaders of design in media marketing as well as HR representatives from the industry. What better way for students to begin a conversation with top decision makers who might open the doors of opportunity?
10 pre-qualified students will get the opportunity to meet each of the creative executives and HR representatives in attendance.
Presented by:

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