Thrive 2017-18 Kick-off (Invitation Only)

We welcome the new Thrive cohort to their first meeting. Thrive participants, please contact Gabi Morales at gabi.morales@promax.org with questions.

For more information about Thrive, PromaxBDA's signature Creative Leadership Development program, visit http://promax.tv/LeadersThrive

Speaker:
Esther Weinberg, Leadership & Change Expert, MindLight Group

Presented by:

Executive Mentorship Program Kick-off (Invitation Only)

Check-in: 1:30 p.m.

We're excited to introduce our new group of mentors and mentees as they kick off the year ahead.

The first hour is reserved dedicated tot he mentors only.

Speaker:
Esther Weinberg, Leadership & Change Expert, MindLight Group

Presented by:

Creative Entrepreneurs

1:30 p.m. check-in

Open to agency principals and executives

As an agency leader, your ambition pushes you to move beyond what you are... to what you can become. Welcome to the Entrepreneurial Challenge, where strong leaders embrace this calling by creating services and strategies to realize their ultimate vision.

Creative Entrepreneurs is an ongoing, intimate gathering of agency owners and principals tackling this challenge together. By asking the right questions and sharing insights, Tim Thompson and Joel Pilger at RevThink are integrating participants and thought leaders into the conversation.

Creative Entrepreneurs is for agency leaders asking:
Are opportunities really decreasing… while competition is increasing?
How do I move my agency beyond it’s current limits?
How can I develop resources to create value, intellectual property and content?
How can together we make our industry stronger?

In addition to the Monday workshop, Creative Entrepreneurs is a daily gathering space at PromaxBDA: The Conference where agency leaders are building community and diving deeper into conference topics. Each day a "Coffee Break" will feature Tim, Joel and a guest expert addressing one or more subjects, such as:
"Structuring Your Agency: Does Size Matter?"
"Beyond Selling Services to Creating Solutions”
"Agency Hot Buttons and Industry Standards"

Speakers:
Patrick Jager, Content Consultant with RevThink and CEO of CORE Innovation Group
Steve Kazanjian, President and CEO, PromaxBDA
Joel Pilger, Consultant, RevThink
Tim Thompson, Chief Revolution Thinker, RevThink
Additional speakers to be announced

Presented by:

In partnership with RevThink

Client-Agency Speed Dating (Invitation Only)

PromaxBDA’s signature Speed Dating event is a unique opportunity for agencies to meet with clients one-on-one in a series of rapid-fire, eight-minute pitches.

After the event, feedback is given via a rating system, expressing levels of interest in working with the agency—and PromaxBDA will connect any matches.

The Executive Member Party (Invitation Only)

Celebrate the biggest week in entertainment marketing at Downtown's newest crown jewel. Don't miss the most spectacular restaurant view in Los Angeles.

By invitation only. Executive Members may bring one guest.

Valet Service is located in front of the building:
633 W 5th Street, between Grand and Flower, across from the Central Library.

To reach the party: check in with the hostess at the building security desk. Enter the first set of elevators up to the 54th transfer floor. Walk through the 54th floor lobby to the second set of elevators which will take you up to the 71st floor.

Bar Create Open

Grab a coffee, chat with colleagues, and meet some of the best creatives and marketers in the world.

NEW IN 2017 - Lead In: Leadership through Diversity

Open to Executive Members and Invited Guests.
RSVP at promax.tv/LeadIn17

8:30 a.m. check-in

Presented by:

Part 1: Millennials, Leadership, and Countering Implicit Bias: Building a Diverse and Robust Workforce through the Lens of Data

Using entertainment as a backdrop, Dr. Stacy Smith will provide insights into barriers and opportunities in diversifying organizational culture. How does our imagination constrict perceptions of what we look for in a leader? How can we better understand stereotypical thinking to build empathy, individuate people, and foster team inclusion? What are the challenges to diversifying executive ranks when dealing with the existing pipeline of Millennial talent? This session will offer real-time solutions to better connecting with and nurturing an inclusive talent pool.

Moderator:
Amy Emmerich, Chief Content Officer, Refinery29

Speaker:
Stacy Smith, Founder and Director, Media, Diversity and Social Change Initiative at the Annenberg School for Communication & Journalism at USC

Part 2: Creating a Culture of Inclusivity

As thought leaders and power holders, we need to understand our roles in the effort to foster diversity and inclusion so we can make progress toward those goals. But how do we do that? Acclaimed author, speaker, and entrepreneur Jess Weiner has been confronting this question for more than two decades. As the mind behind Barbie's latest body evolution and Dove's memorable Real Beauty campaign, Weiner knows that changing our culture means partnering with the people who create the message.

Weiner believes that through workforce development, communication to consumers, and education around media literacy, we can solve some of society's problems without sacrificing our bottom line. In this enlightening session, she'll discuss the tangible steps we can take every day—at every level of business—to ensure that we are creating a culture of inclusivity and making products that reflect consumers' demands for representation.

Moderator:
Amy Emmerich, Chief Content Officer, Refinery29

Speaker:
Jess Weiner, CEO, Talk to Jess

Registration Desk Open

Obtain your conference badge or ask questions. PromaxBDA staff are always available at the registration desk.

Sponsored by:

TEN Photography Exhibit & Auction Open

Ten world-renowned photographers showcase their iconic photography in a one-of-a-kind exhibition and silent auction at The Conference. Signed prints and rare works are all up for bid. Silent auction ends June 8 at 7pm.

100 percent of the proceeds go to Promo Pathway to fund the first accredited Preditor training program in the nation. Built on the tenets of diversity and inclusion, Promo Pathway provides career opportunities to talented, diverse youth within the entertainment industry.

Curated by:

Recharge Lounge Open

Charge your devices, check in with the office, and enjoy a quiet moment away from the conference sessions.

Presented by:

Executive Member Lounge Open (Executive Members Only)

Enjoy exclusive access to this private oasis just steps from the conference floor. Relax, meet with colleagues, and recharge your devices.

State of Our Art Pavilion Open

Now in it's second year, the State of Our Art Pavilion presents an immersive, hands-on look at the technologies that are driving today’s media innovation and tomorrow’s evolution.

Presented by:

2017 Latin America Awards Committee Meeting

Annual PromaxBDA Member Meeting

Officially the standing annual membership meeting for the association. Use this session as your opportunity to sit with the board co-chairs and the president and CEO as they field whatever questions you may have or topics you wish to discuss about the PromaxBDA association.

Speakers:
Scot Chastain, PromaxBDA Chair; EVP, Affiliate Marketing and Development, NBC Television Network
Steve Kazanjian, President and CEO, PromaxBDA

Official Conference Open

Don't miss the official introduction to the conference, including our opening video, presented by our official design partner, Buenos Aires-based Superestudio.

KEYNOTE: From CMO to CEO

In a rapidly changing media world, there's more than one way to get to the CEO's office. For many current executives, that journey began in marketing. Why does transitioning from a senior marketing job to the C-suite make more sense today? We'll talk with several successful CMOs and other high-level entertainment industry marketing heads who made the leap to top leadership positions and find out how they carved their path.

What were the challenges and pitfalls they overcame? What lessons can we learn from their journey? And what are some of the new opportunities for hungry midlevel execs with their eyes on the upper echelons? This revealing panel discusses the skills these leaders needed to develop on their way up and how they now apply what they learned from the top down.

Moderator:
Paige Albiniak, Editorial Director, PromaxBDA

Speaker:
Diane Nelson, President, DC Entertainment & President, Warner Bros. Consumer Products
Guy Slattery, Co-President and GM, VICELAND
Adam Stotsky, President, E! Entertainment and Esquire Network

Welcome Remarks

Welcoming the membership to our 61st Annual Conference.

Speakers:
Scot Chastain, PromaxBDA Chair; EVP, Affiliate Marketing and Development, NBC Television Network
Steve Kazanjian, President and CEO, PromaxBDA
Steph Sebbag, PromaxBDA Vice-Chair; CEO, bpg

KEYNOTE: Inclusion in the Entertainment Industry: Solutions to Get There

Dr. Stacy L. Smith is the Founder and Director of the Media, Diversity, and Social Change Initiative and a Professor at USC Annenberg. A leading voice in pioneering social change in the media and entertainment industry, Dr. Smith sets the global standard for data on employment diversity with her research and is a trusted source to the industry, with LA Weekly calling her the most influential person in Los Angeles.

She’s graced many stages from TEDWomen to the United Nations, and now at Promax, Dr. Smith shares simple solutions that can create systemic change.

Speaker:
Stacy Smith, Founder and Director, Media, Diversity and Social Change Initiative at the Annenberg School for Communication & Journalism at USC

KEYNOTE: Truth, Lies, and the News

How is the perception of traditional news outlets changing? Have the concepts of "alternative facts" and "fake news" irrevocably altered our national conversation? How influential can media reporters be in combating the flood of misinformation and disinformation? What can ordinary citizens do to protect themselves and bring back civil discourse?

Join Dylan Byers, CNN's senior media reporter, and a panel of esteemed figures from across the media spectrum for a lively discussion of how news programs and organizations are now required to find common ground between politics and marketing in a post-truth world.

Moderator:
Dylan Byers, CNN

Speakers:
Sara Fischer, Media Reporter, Axios
Sasha Issenberg, Washington Correspondent, Monocle

Networking Break

Grab a coffee, chat with colleagues, and meet some of the best creatives and marketers in the world.

Creative Entrepreneurs Coffee Break

This is a gathering space at PromaxBDA: The Conference, where agency leaders will continue the conversation, exchange ideas and learn from fellow entrepreneurs facing the same pressures, challenges, and opportunities. Each day a "coffee hour" will capture the best insights of the Conference from the agency perspective.

The Agency Agenda: It's In The Bag
As an agency leader, you only have three days. Get the most out of the conference before you leave LA.

Speakers:
Joel Pilger, Consultant, RevThink
Tim Thompson, Chief Revolution Thinker, RevThink

Presented by:

In partnership with RevThink

KEYNOTE: Six-Word Memoir® Project

Larry Smith developed the wildly popular book series "Six-Word Memoirs," a literary subgenre described as "American haiku" that has become a global phenomenon. Comprising the best-selling series of books, a board game, and a live event series, the project reflects Smith's quest to stimulate the creativity of aspiring writers. Smith launched Six-Word Memoirs in 2006 with a simple online challenge: Can you describe your life story in six words? Now, more than a million short life stories have been shared on sixwordmemoirs.com and countless more in classrooms, boardrooms, churches and synagogues, veterans' groups, and speed-dating sessions, where this short form is a tool to catalyze conversation, spark imagination, and boil big ideas down to their essence. In this one-of-a-kind session, Smith takes us on a journey through his thought process, introduces us to his newest project, “Six Words Fresh off the Boat: Stories of Immigration, Identity, and Coming to America,” and shows how each of us can write the six-word stories of our lives.

Speaker:
Larry Smith, Creator, Six-Word Memoirs®, Six-Word Memoirs from SMITH Magazine

KEYNOTE: State of Design

At our core, we're all storytellers, and the multidisciplinary craft of design provides an array of tools to help tell our tales. Each year, we pull together some of the world's most compelling and innovative short films, game cinematics, music videos, advertising, infographics, branded content, broadcast design, and digital experiences produced in the past 12 months. By examining where we are in design today, we get a glimpse into where we're headed in the future, and that's a story you cannot afford to miss.

Speaker:
Elizabeth Kiehner, Global Design Practice Director, IBM

Shuttle Service to Opening Night Party

Shuttles to Universal Studios Hollywood depart from the Gold (ground) Level of the JW Marriott at L.A. LIVE.

Conference badge required to board shuttle and enter party.

Last shuttle leaves Universal Studios Hollywood for JW Marriott at 11:30 p.m.

Opening Night Party

Conference attendees only - badge required for entry.

Our biggest Opening Night Party ever! Enjoy exclusive access to Universal Studios Hollywood including a world of magical thrills and excitement at The Wizarding World of Harry Potter™.

Bar Create Open

Grab a coffee, chat with colleagues, and meet some of the best creatives and marketers in the world. Cause + Effect will be serving cold-brew coffee 8:30am - 2:30pm.

Sponsored by:

Registration Desk Open

Obtain your conference badge or ask questions. PromaxBDA staff are always available at the registration desk.

Sponsored by:

TEN Photography Exhibit & Auction Open

Ten world-renowned photographers showcase their iconic photography in a one-of-a-kind exhibition and silent auction at The Conference. Signed prints and rare works are all up for bid. Silent auction ends June 8 at 7pm.

100 percent of the proceeds go to Promo Pathway to fund the first accredited Preditor training program in the nation. Built on the tenets of diversity and inclusion, Promo Pathway provides career opportunities to talented, diverse youth within the entertainment industry.

Curated by:

Recharge Lounge Open

Charge your devices, check in with the office, and enjoy a quiet moment away from the conference sessions.

Presented by:

Executive Member Lounge Open (Executive Members Only)

Enjoy exclusive access to this private oasis just steps from the conference floor. Relax, meet with colleagues, and recharge your devices.

State of Our Art Pavilion Open

Now in it's second year, the State of Our Art Pavilion presents an immersive, hands-on look at the technologies that are driving today’s media innovation and tomorrow’s evolution.

Presented by:

Thrive Graduation 2016-2017 (By Invitation Only)

2016-2017 Thrivers will come together one last time as a group before they present their sessions for the Leadership Track on Thursday.

Join us for a ceremony celebrating their growth, experience, and bonds created during the past year.

Speaker:
Esther Weinberg, Leadership & Change Expert, MindLight Group

Presented by:

Marketing in an Age of Distraction: Brands Matter

Consumers have more media at their fingertips than ever before—a plethora of choices every single second of every single day. So how do we, as marketing professionals, keep our brands relevant and consumers engaged? In this session, we will hear from executives from four major media brands to receive insight into their strategies for cultivating a well-defined identity in this era of multiple choice. How are these brands creating and sustaining emotional connections to reach ever-elusive audiences? We'll learn why a laser-focused brand strategy is essential in a marketplace that's in constant change.

Moderator:
Tricia Melton, SVP, Marketing, Creative and Branding, FreeForm

Speakers:
Kevin Chorlins, SVP, Content and Brand Strategy, Scripps Networks
Jason Holzman, SVP & Head of Creative, Entertainment Networks, NBCUniversal Cable Entertainment
Susanne McAvoy, EVP, Marketing, Creative & Communications, Crown Media
Michael Waldron, SVP Creative Director Art + Design, Nickelodeon + Nick@Nite

The Art of Personal Branding

Limited Capacity - RSVP Required
RSVP: http://promax.tv/ArtBran

Media consultant Joanna Sucherman's powerful workshop is designed to help executives identify, strengthen, and clarify their personal brand. The four segments put participants in touch with how they can best market themselves in a competitive industry. In "What Do I Want to Be When I Grow Up?," executives consider their own brands and how they might change how they're perceived. In "What Makes Me Unique?," the participants define what makes them different from other executives. In "What Are My Strengths . . . Oh Yeah . . . and Weaknesses?," they honestly think about their strengths and weaknesses so they can start to clearly focus on their brand. And in "Marketing," executives break into groups to practice their elevator pitch and new brand message.

Speaker:
Joanna Sucherman, Owner, JLS Media

Off-Brief: How to Be Wildly Successful by Giving Them What They Didn’t Ask For

As Henry Ford said, "If I had asked people what they wanted, they would have said faster horses."

We've all seen creative briefs asking for something new, exciting, or "never been done before," but also requiring deliverables, rules, and "must-haves" firmly rooted in what's worked in the past. So in order to succeed, we need to follow the brief exactly, right? Maybe not. As our industry goes through radical change, attracting attention means competing with 400+ original shows, new OTT networks, and video, video everywhere. So who's breaking through, and how are they doing it?

In this inspiring, engaging, and sometimes outrageous session, creative teams and their clients will take us through campaigns that broke rules, threw out what worked in the past, and began with ideas that were decidedly not what the brief asked for.

Moderator:
Brian Briskman, President + Creative Director, B2Plus

Speakers:
Quest Marks, VP On-Air/Video Creative Marketing, Bravo
Garrett Wagner, Vice President of Content & Editorial, FX Networks
Christopher Donovan, SVP, Creative Marketing, E! Entertainment and Esquire Network
Kevin Blanchette, Hulu
Yoshie Suzuki-Lahav, Sr. Managing Video Producer, Hulu
Brian Dollenmayer, EVP Marketing and Promotion, WGN America and Tribune Studios
Danielle Mullin, Sr. Director, Social Media, WGN America
Brad Roe, VP, Creative, WGN America

Networking Break

Grab a coffee, chat with colleagues, and meet some of the best creatives and marketers in the world.

Creative Entrepreneurs Coffee Break

This is a gathering space at PromaxBDA: The Conference, where agency leaders will continue the conversation, exchange ideas and learn from fellow entrepreneurs facing the same pressures, challenges, and opportunities. Each day a "coffee hour" will capture the best insights of the Conference from the agency perspective.

The Three A's of Agency Attitude Adjustment
Constant changes feels like a disease; an attitude adjustment is the antidote.

Speakers:
Joel Pilger, Consultant, RevThink
Tim Thompson, Chief Revolution Thinker, RevThink

Presented by:

In partnership with RevThink

A Smarter, Faster, Funner Creative Process

Limited Capacity - RSVP Required
RSVP: http://promax.tv/FunRSVP

When do you think of a great idea? Hunkered over your computer? Stressed out of your mind? Science says that's not when lightning strikes. Getting into creative flow is challenging. But Funworks will share some techniques to help through collaboration, disruption, and sitting right next to some sketch and improv comedians.

Speakers:
Paul Charney, Founder + CEO, Funworks
Erica Fortescue, Creativity Architect, Funworks
Craig Mangan, Cofounder + CCO, Funworks

KEYNOTE: BFD (But First, Digital)

Today it's a given that digital is a primary driver in marketing, particularly in the entertainment industry. Social media, with its immediacy and reach, has opened up amazing new avenues for marketers. But it took trailblazers like Buzzfeed and Funny or Die to crack the code of how to engage with consumers and monetize content.

How are digital publishers carrying this momentum into the future? Where will the next big digital brand idea come from? This cutting-edge panel gets into the nitty-gritty of what goes into building a digital first/digital native brand, including strategies for cross-platform, publishing, video, monetization, and much more.

Moderator:
Thai Randolph, SVP, Marketing, Laugh Out Loud Network, A Lionsgate company

Speakers:
Chris Bruss, President of Digital, Funny Or Die
Matthew Segal, Co-Founder and Editor in Chief, ATTN:

KEYNOTE: Touchdown LA: A Conversation with the Los Angeles Rams

The Los Angeles Rams are L.A.'s original professional sports team, having played here from 1946 to 1994. Then, after spending 21 seasons in St. Louis, the Rams returned in 2016 and brought NFL football back to this market for the first time in more than two decades. Rams EVP of Football Operations and COO Kevin Demoff led the team back home last season and is currently overseeing a new era of Rams football headed by new Rams Head Coach Sean McVay and General Manager Les Snead.

Part of the Rams' vision for the future is the 298-acre Stadium and Entertainment District being constructed at Hollywood Park, which will include a 70,000 seat stadium where both the Rams and Chargers will play. Find out how the Rams are engaging with the fans who stuck with them during a two-decade absence, connecting with new fans across the region, and attempting to make an impact in this vast community. In such a big, competitive market, how will they attract new fans and make a difference? With nine other professional sports teams now here, how can they differentiate themselves? And what effect will the Stadium and Entertainment District at Hollywood Park have on the west side of Los Angeles and the region as a whole?

Moderator:
Charissa Thompson, Host, Extra and FOX NFL KICKOFF

Speaker:
Kevin Demoff, EVP, Football Operations and COO, Los Angeles Rams

KEYNOTE: Dear White People: Q&A with Justin Simien

The script for Justin Simien's first feature film, "Dear White People," was inspired by Simien's experiences at predominantly white Chapman University. After a concept trailer created an overwhelming response on a crowdfunding site and far exceeded his fund-raising goal, the film won awards at the 2014 Sundance Film Festival and San Francisco International Film Festival. "Dear White People" then embarked on an impressive theatrical run—and immediately ignited a national conversation on race, sexuality, and gender.

Now, with the recent premiere of his Netflix series of the same name delving deeper into those issues and reaching an even greater audience, Simien joins us for a provocative discussion of entertainment's role in the turbulent times we find ourselves in. Was there ever really a "post-racial" America? Is such a place possible? How can movies and TV address uncomfortable topics with humor, and what can creators expect when they wade into those treacherous waters?

Moderator:
Eric Deggans, TV Critic, NPR

Speaker:
Justin Simien, Writer/Director/Executive Producer, Dear White People

Midday Break

Meet with colleagues, explore Downtown L.A., and go grab a bite to eat during this midday break.

Creative Masterclass

*Please note: There will be a five minute break between each session

Change the Way You Think . . . Forever

When we think like everyone else, we create like everyone else. In this unpredictable and entertaining session, brandsmith Richard Holman takes us on an extraordinary journey via potato chips, microwave ovens, Boris Becker's tongue, hard drugs, the Bible, and a sun bed as he sets out to discover the secrets of original thinking.

Speaker:
Richard Holman, Creative Director & Co-Founder, Holman + Hunt

When Viral Attacks

Thinkmodo is the Clio-winning and Webby-winning viral marketing agency behind some of the most audacious branded digital campaigns in the past few years: the animatronic "Devil Baby" that scared the bejeezus out of unsuspecting pedestrians to promote 20th Century Fox's "Devil's Due," the elevating car that zoomed over stopped traffic creating buzz for Verizon's Hum device, the terrifying live demon girl who actually climbed out of showroom TV sets playing Paramount's "Rings" trailer.

Turns out mashing up viral fun with marketing function is a pretty effective way to create eyeball-grabbing content for major film and TV studios, along with top Fortune 500 brands. But for every video that goes viral, there are hundreds that fail to get any traction. Where did they miss the mark? What are some of the benefits and pitfalls of this risky new marketing strategy?

James Percelay, a former Hearst exec and commercial parody producer at "SNL," is one of the brilliant minds behind Thinkmodo's mayhem. The company's unique strategy generates tremendous online engagement and valuable earned media coverage worldwide, and Percelay is here to tell us how he and his team navigate the viral landscape to successfully develop content that's perfectly crafted for shareability.

Speaker:
James Percelay, Co-Founder, Thinkmodo

The Rise of the Brand Studio

When a major energy drink company became the first brand to launch its own media company in 2007, the concept was novel. Yet, as we all watched, the brand transformed before our eyes, its success undeniable and its products instantly synonymous with the lifestyle of the target audience. Fast-forward 10 years, and we see a whole new crop of brands successfully aligning themselves with consumers through original content, whether it's a hotel chain, a soft drink, or a cellular business. What does this mean for our industry? Get the scoop during this insightful session you won't want to miss.

Moderator:
Meg James, Media Reporter, LA Times

Speakers:
Marc Battaglia, Executive Creative Director, Marriott International
Kwame Taylor-Hayford, Managing Director, Chobani

Innovation Masterclass

*Please note: There will be a five minute break between each session

The Deconstruction of Live TV

Given the recent success of live TV musicals, we welcome experts to talk about what working in the live space means for them and the industry as a whole. How do they measure success? What works, and what doesn't? Facebook Live has already made major inroads in this arena, but breaking through in that platform takes more than just holding a Q&A. We'll explore how networks are now thinking of ways to leverage live-to-social to engage fans who constantly expect much more from them and paving the way for brands, influencers, and other entertainment entities. Another timely consideration is how brands can capitalize on real-time, on-the-ground social media coverage. From long-lead strategy to tactical planning and the nuances of platform partnerships, brands finding success in live social coverage are seeing massive results. What's the key?

Moderator:
Andrew Wallenstein, Co-Editor in Chief, Variety

Speakers:
Joslyn Davis, Executive Producer and Host, CLEVVER, a DEFY Media Brand
Kelly Michelena, Production Partnerships Lead, Facebook
Ellen Stone, EVP, Marketing, Bravo and Oxygen Media

Move Over, Millennials! Gen V(iral) Has Arrived.

Move over, millennials! There's a new generation ready to take your place. Generation Vs are aged 5 to 20 and poised to change the way we need to market, entertain, and speak to our audience. Gen V has elements of X and Y but an outlook all their own! Trendera CEO Jane Buckingham lets us in on what Gen V is all about.

Speaker:
Jane Buckingham, Founder, Trendera

Technology in Marketing: Storytelling in the Land of Robots

Technology has been revolutionizing entertainment marketing for years, but we may be in the most disruptive and fascinating time in tech history. With AI, big data, and dynamic content finding increasingly practical uses and creating exciting opportunities for marketers, it's timelier than ever to explore the topic of MarTech from both the creative and the technical perspectives.

This expert panel of tech, TV, and studio experts will discuss emerging technology and its impact on the future of entertainment marketing, including real-world examples like the use of bots in film marketing, dynamic storytelling, and data-fed dynamic content. What are the benefits of "smart content"? What role can bots play in marketing entertainment entities like TV shows or networks? And how can networks improve their use of big data to market their shows to a target audience? In short, we're in search of the next big thing in MarTech.

Moderators:
Vince Lynch, CEO, IV.AI
Nick Mazzucco, Strategy Director, Ignition Creative

Speakers:
Bowdy Brown, Creative Executive, Studio Transcendent
Elena DeSosa, Global Innovation Strategist
Allie Greenwald, West Coast Sales & Brand Partnerships, Fullscreen Media

Brand Masterclass

*Please note: There will be a five minute break between each session

Black Market of Marketing: Original Content vs. Media

This session tackles the idea of content vs. marketing and explores the similarities and differences of the two. More brands are investing their marketing dollars into original content and owning that IP instead of commercial and traditional marketing. What is this game? How do we get into this game? Is this game here to stay?

Moderator:
Aminatou Sow, Co-Founder, Tech LadyMafia

Speakers:
Michael Engleman, EVP, Marketing and Brand Innovation, Turner Broadcasting System, Inc.
Moj Mahdara, CEO, Beautycon Media
Stone Roberts, SVP, Global Video Strategy, Refinery29

Story Marketing: How to Craft and Tell Compelling Brand Stories That Sell

If content is king, then storytelling is the kingdom's sorcerer. It's where the magic happens. In this interactive session, The Business of Story founder Park Howell will help you learn and apply the bewitching power of story for all of your inbound marketing. Your messages will rise above the noise, connect with your customers like never before, and move audiences to action. Park's promise is to reignite within you the one true superpower we all possess—storytelling—to help you nudge the world in any direction you choose. Participants will learn why storytelling is more important now than ever in business, how to craft a practical story structure to guide any communication need, how to use story to connect shared values with employees and customers, and how to humanize a professional services brand and your B2B marketing.

Speaker:
Park Howell, Founder and CEO, Park and Company Marketing Communications, Inc. (Park&Co)

Under the Influence: The New Famous

Welcome to the "new famous," the influencers with whom Gen Z audiences are obsessed. These personalities develop and create their own content, distribute it on digital platforms, and reach millions around the world on a daily basis. They've also successfully branched out beyond YouTube, from working with major brands and securing endorsement deals to developing and marketing their own products, including makeup, apparel, cookbooks, and novels that have appeared on the New York Times Best Sellers list.

Who are these influencers, and how can traditional brands work with them to reach the millions of younger consumers who live for digital-first content and platforms? You won't want to miss this chance to hear directly from top influencers and learn what brands can do right now to capture this POV.

Moderator:
Chris Jacob, Senior Producer, Brand Marketing & Content Strategy, INSTANT

Speakers:
Megan Batoon, Content Creator
Joslyn Davis, Executive Producer and Host, CLEVVER, a DEFY Media Brand
Kristen Hancher, Musical.ly star, influencer and actress

Networking Break

Grab a coffee, chat with colleagues, and meet some of the best creatives and marketers in the world.

Sponsored by:

Creative Entrepreneurs Coffee Break

This is a gathering space at PromaxBDA: The Conference, where agency leaders will continue the conversation, exchange ideas and learn from fellow entrepreneurs facing the same pressures, challenges, and opportunities. Each day a "coffee hour" will capture the best insights of the Conference from the agency perspective.

Does Size Matter?
You want to grow your agency. Or do you? Growth can take on many forms, not just size.

Speakers:
Kevin Aratari, Head of Business Development, Troika
Maria Rapetskaya, Founder & Creative Director, Undefined Creative
Tim Thompson, Chief Revolution Thinker, RevThink

Presented by:

In partnership with RevThink

KEYNOTE: Caleb and Calder Sloan’s House of Awesome

More information coming soon.

Speakers:
Steve Kazanjian, President and CEO, PromaxBDA
Ajay Relan, Co-Founder, #HashtagLunchbag
Chris Sloan, Chief Creative Officer, 2C Creative + Content

KEYNOTE: Mashable: It's All Connected

Media and entertainment giant Mashable's entertainment series and editorial coverage are smart, clever, ambitious, in-depth, and first. Powered by its proprietary Velocity technology suite, Mashable has the unique ability to combine creativity with data. That art and science methodology has fueled big growth, especially over the past year, reaching a global audience of new influencers interested in entertainment, culture, and tech.

During this can't-miss session, we welcome two of Mashable's movers and shakers, Chief Content Officer Gregory Gittrich and Chief Technology Officer Robyn Peterson, to give insights into the data-driven content strategy that built Mashable and to cover how Mashable reaches superfans who are obsessed with everything from "Game of Thrones" to Elon Musk to Snapchat. They'll detail the changes that the company has undergone over the years and how it has remained on the leading edge of video, digital, and distributed platforms with everything around it changing at a faster and faster pace.

Moderator:
Kelle Jacob, Global Marketing, The Estee Lauder Companies

Speakers:
Gregory Gittrich, Chief Content Officer, Mashable
Robyn Peterson, Chief Technology Officer, Mashable

KEYNOTE: New Best Practices 2017

Our linear TV content and viewers continue to move to new platforms: SVOD, OTT, TVE, VOD, DVR. Some we control; others we don't. But our on-air marketing does a good job of getting viewers to sample them all. What happens when they do? What is the viewer experience? And most importantly, what are we doing to retain and grow our viewership on the platforms we control? In his 2017 New Best Practices session, Lee Hunt does a deep dive into DVR, TVE, and VOD behavior and its effect on linear TV brands.

Speaker:
Lee Hunt, Strategist, Lee Hunt LLC

Title Design Masterclass

The Art of Title Design

Title designers capture the essence of a program and set the tone for what is to come. In this session co-sponsored by the Television Academy, Emmy winners Ellen Kahn and Lynda Kahn lead a conversation with a panel of creative directors behind some of the most notable program titles as they discuss their creative process.

Moderators:
Ellen Kahn, Co-Founding Partner, Executive Creative Director, TWINART, Inc.
Lynda Kahn, Executive Creative Director, TWINART, Inc.

Speakers:
Stuart Bass, Director, "A Series of Unfortunate Events" (Netflix)
Lisa Bolan, Creative Director, "Queen Sugar" (OWN, Hulu)
Lawson Deming, Creative Director, "The Good Fight" (CBS All Access)
Alan Williams, Creative Director, Imaginary Forces - "Anne with an E" (Netflix)

Agency Happy Hour

For years, Wednesday has been our night to celebrate agencies at The Conference. Kick off an evening of agency-hosted events at our Happy Hour.

Hosted by:

Student Portfolio Night + HR Roundtable (By Invitation Only)

Student Portfolio Night + HR Roundtable is a special networking event offering college students and recent graduates the opportunity to meet with, show their portfolios to and gain constructive feedback from creative executives and leaders of design in media marketing as well as HR representatives from the industry. What better way for students to begin a conversation with top decision makers who might open the doors of opportunity?

10 pre-qualified students will get the opportunity to meet each of the creative executives and HR representatives in attendance.

Presented by:

Registration Desk Open

Obtain your conference badge or ask questions. PromaxBDA staff are always available at the registration desk.

Sponsored by:

TEN Photography Exhibit & Auction Open

Ten world-renowned photographers showcase their iconic photography in a one-of-a-kind exhibition and silent auction at The Conference. Signed prints and rare works are all up for bid. Silent auction ends June 8 at 7pm.

100 percent of the proceeds go to Promo Pathway to fund the first accredited Preditor training program in the nation. Built on the tenets of diversity and inclusion, Promo Pathway provides career opportunities to talented, diverse youth within the entertainment industry.

Curated by:

Bar Create Open

Grab a coffee, chat with colleagues, and meet some of the best creatives and marketers in the world. Cause + Effect will be serving cold-brew coffee 8:30am - 2:30pm.

Sponsored by:

Recharge Lounge Open

Charge your devices, check in with the office, and enjoy a quiet moment away from the conference sessions.

Presented by:

Executive Member Lounge Open (Executive Members Only)

Enjoy exclusive access to this private oasis just steps from the conference floor. Relax, meet with colleagues, and recharge your devices.

State of Our Art Pavilion Open

Now in it's second year, the State of Our Art Pavilion presents an immersive, hands-on look at the technologies that are driving today’s media innovation and tomorrow’s evolution.

Presented by:

The Secret Sauce

Let's face it: some network marketing teams have that IT factor . . . a Midas touch that spells ratings, respect, and awards. What makes them so hot? From in-house dream teams at CNN, FX, and Nat Geo, we'll find out how culture and process can empower a team to be more creative, achieve higher, and have fun along the way.

Moderator:
Bill Weir, Host and Executive Producer, The Wonder List with Bill Weir

Speakers:
Andy Baker, SVP, Global Creative Director, National Geographic Channels 
Whit Friese, VP, Creative Marketing, CNN
Stephanie Gibbons, President, Marketing, Digital Media Marketing, and On-Air Promotions, FX Networks

How Digital Forces Are Reshaping the Customer Decision Journey—and What You Need to Know

It's clear that the way customers make decisions, interact with media, and become loyal has changed. And it's on the minds of leaders. According to PwC's global study of entertainment and media executives, the top concern in 2017 is changing consumer behavior, followed closely by availability of key skills. So how do we address these concerns and capitalize on this paradigm shift? Take part in this immersive and interactive experience led by General Assembly, and you'll walk away with a better understanding of how customers interact with brands and media entities throughout the customer journey.

You'll also gain real-world examples of companies who are shifting their marketing to better identify with 21st century customers, and you’ll develop the ability to leverage new digital skill sets and capabilities to identify and communicate customer characteristics through interactive exercises. Finally, you'll come away with an applied understanding of how customer journey mapping can help identify opportunities to connect with customers where they are and specific ways to make learnings actionable.

Speaker:
Arshad Wala, Lead Enterprise Instructor, General Assembly and CEO, Digitalworks

Leadership Sessions

A series presented by the 2016-17 class of THRIVE, PromaxBDA’s signature creative executive professional development program. For more information visit promax.tv/LeadersThrive.

Presented by:

*Please note: There will be a five minute break between each session

The Power of Influence

How do you affect change & get your voice heard? Influencers are new leaders that have a new kind of power.

We’ll talk through the traits it takes to get buy in that make Influencers so valuable-- Showing up, Teaming up, Speaking up and Not giving up — that will have you becoming more influential in your company and your ideas getting the support they deserve.

Speakers:
Rolando Felizola, Creative Director, Univision
Heather Laird, Director of Broadcast Production, Cartoon Network
Shilpa Patel, Media Strategy & Planning, Disney-ABC Television, Entertainment Marketing Group
Robert Poulton, Senior Director - Design, CNN

Go Br@nd Yourself

In an ever changing and competitive field, there is no question to the importance of strong personal branding. How well do you really know your brand and how others perceive it?

With learning’s based on our own personal experiences, this session will challenge you to look within, arm you with some useful brand-building tools and challenge you to Go Brand Yourself.

Speakers:
Rich Browd, VP Creative Director, PopTV
Jean Claude (JC) Cancedda, VP, Brand Strategy & Creative, Sundance TV - AMC Networks
Ian Kahn, Senior Director Production, Design, Spike
Kathleen Marinaccio, Director of Design Services, Warner Bros.

Change Chasers - Embracing the Storm

Using the Three "P" Approach / Diagnostic Tool (People, Process & Predictions) to educate, empower and inspire our audience to see the changing tides of our industry as an opportunity.

Speakers:
Deaton Bell, Senior Coordinating Producer; Turner Sports, NBA Digital
Joshua Braunstein, SVP, Nickelodeon Movie Advertising & Corporate Promotion, Nickelodeon
Jordana Drell, Gaming Consultant
Adrian Hilton, Senior Creative Director, BET

Don’t Be A Jackass: How Positivity Breeds Creativity

Corporate work environments can be very rewarding at times, but the day-to-day workflow can also stymie creativity and productivity. The goal of managers within those environments should be to create a safe, equal and unified place for our teams to be able to grow and thrive. Through an exploration of ways to re-think approaches to group mindset, attitude, transparency and language, we as managers can create an environment that is much more conducive to creativity and productivity. This session is all about energizing managers to be the catalyst for change within the world they can control.

Speakers:
Bridget Blandin Wheelock, Director of Special Projects, Crown Media Family Networks
Stephanie Nachman, VP, Digital Events & Production, Nickelodeon
Erica Mesa, Senior Director of Media Planning, Univision
Matthew Silvestri, Sr. Writer/Producer/Director - Creative Lead, Comedy Central

Networking Break

Grab a coffee, chat with colleagues, and meet some of the best creatives and marketers in the world.

Creative Entrepreneurs Coffee Break

This is a gathering space at PromaxBDA: The Conference, where agency leaders will continue the conversation, exchange ideas and learn from fellow entrepreneurs facing the same pressures, challenges, and opportunities. Each day a "coffee hour" will capture the best insights of the Conference from the agency perspective.

"Follow Up. Don't Follow Suit."
From past clients to future prospects, you made a ton of connections at this year's conference. Now what?

Speaker:
Joel Pilger, Consultant, RevThink

Presented by:

In partnership with RevThink

Caleb and Calder Sloan's House of Awesome

Presented by:
The Calder and Caleb Sloan's Awesome Foundation supporting #HASHTAGLUNCHBAG and the Crayon Initiative.

KEYNOTE: The Black List

Franklin Leonard is on a mission to make sure Hollywood doesn't give up on making great films. In 2005, he began surveying film industry development executives about their favorite recent feature scripts that had not been produced. Instead of considering which scripts would turn into the most profitable movie, Leonard prompted the execs to simply but fundamentally change their thinking: Which unproduced scripts did they love? Thus was born The Black List.

Since then, more than 300 screenplays from the annual Black List have been made as feature films. Those films have earned over $26 billion in worldwide box office, have been nominated for 264 Academy Awards, and have won 48—including Best Pictures "Slumdog Millionaire," "The King's Speech," "Argo," and "Spotlight"—and 10 of the last 20 screenwriting Oscars.

Since 2012, the Black List has also run a screenplay marketplace that has resulted in hundreds of major agency signings and sales and a half-dozen produced features, including Golden Globe nominee "Nightingale" and Fox's "Eddie the Eagle." The Black List now includes screenwriter labs, live script readings in New York and Los Angeles, 20 screenwriter happy hours worldwide, and an iTunes Best of 2015 podcast, "The Black List Table Reads."

Moderator:
Lena Waithe, Writer/Producer/Actress

Speaker:
Franklin Leonard, Founder, The Black List

KEYNOTE: Coca-Cola One-Brand Strategy

With a global reach of more than 200 markets, Coca-Cola is currently launching its largest-ever campaign, "One Brand," a global marketing strategy that, for the first time ever, unites all Coca-Cola brands under the iconic brand positioning of one global creative campaign, "Taste the Feeling." The packaging leverages its iconic red color across all variants, and the creative work represents universal storytelling and authentic everyday moments with a Coke at the center. VP of Global Design James Sommerville led both the packaging and the visual identity system, along with the photography campaign language. He will share the insights and strategy of creating such a huge campaign and his vision of depicting "contemporary nostalgia" for the world's most iconic brand.

Speaker:
James Sommerville, VP of Global Design, The Coca-Cola Company

KEYNOTE: PromaxBDA Hot Spots Showcase 2017

Don't miss the annual survey of spots that have the promo world buzzing. Strap in for an eye-popping, gobsmacking showcase of the year's best marketing and promotional work from the television industry. If your stuff's here, you'll be proud. If not, maybe a little envious. (Next year, dammit! Next year . . .) Either way, we promise you'll be entertained and inspired.

Speakers:
Dan Bragg, SVP, Marketing, A+E Networks
Mark Valentine, Creative Director & Co-Owner, ANATOMY

Curated by:

Sci-Fi-DI with Singularity University

Limited Capacity - RSVP Required
RSVP: http://promax.tv/SciFiDi

Exponential technologies like artificial intelligence, AR/VR, and robotics are rapidly accelerating and shaping all aspects of our lives. These technologies are all the more disruptive because humans are simply not equipped to process exponential growth. But once we embrace exponential thinking, we can start to unlock the major, world-changing opportunities that they provide. Going far beyond entertainment, augmented and virtual realities are going to accelerate the dematerialization of everything from medicine to education.

Two experts from Singularity University, Director of Design Jody Medich and Managing Director, Innovation and Design Robert Suarez will walk us through the future of reality and show us some of the exciting disruptions we can expect in that not-so-distant future. We'll also experience Sci-Fi-DI, an approach to innovation inspired by science fiction.

Speakers:
Jody Medich, Director of Design, Singularity University
Robert Suarez, Managing Director, Design and Innovation, Singularity University

Midday Break

Meet with colleagues, explore Downtown L.A., and go grab a bite to eat during this midday break.

Leadership Masterclass

*Please note: There will be a five minute break between each session

The Intern Stole My Job!

Let's set the scene. As industry veterans remain in the workforce, a new kind of disruptor is storming the space: interns! How do veterans and newcomers mesh in the workplace with different skill sets, contrasting perspectives, and even varied tastes in music and entertainment? In this multigenerational panel, we deconstruct the importance of leaning on the expertise of Gen X and Gen Y as collaborative colleagues. Is social media really necessary for the vets when the up-and-comers seem to have it covered? And as a newcomer to the industry, how do you know when it is your turn to rise up the ladder? We'll uncover ways we can help one another and maybe, just maybe, learn something along the way.

Moderator:
Marcelle Karp, Founder, BARBmagazine.com

Speakers:
Dave Abel, Associate Creative Director, loyalkaspar
Heather Gerhart, Digital Advertising Manager, NBC Entertainment
Tracy Grandstaff, SVP, Original Production, NBC Entertainment
Adrian Hilton, Senior Creative Director, BET

Learning from the Future

Alan Beard, CMO of Fullscreen Media and co-founder of social media creative agency McBeard, explores the technological and generational shifts that are forming a new era of fandom, impacting every format of entertainment. As experts in constructing on-screen narratives, we must now examine the tech and audience evolution and explore the role of narrative psychology in the next generation of entertainment consumers.

Speaker:
Alan Beard, CMO, Fullscreen Media

Everything You Always Wanted to Know About HR (*But Were Afraid to Ask)

Disruption is upon us, and we read daily about the changes shaking up our industry. So what are organizations really looking for? How does the recruitment and succession-planning process really work? This informative panel discusses what businesses look for and which skills and abilities they prioritize. We'll delve into how a company's talent is identified both internally and externally. In addition to highlighting the overlaps, the conversation will showcase the distinctions. Our experts will also point out the skills that Promax members should be developing in order to improve the human capital within their current organizations and improve their overall future marketability.

Moderator:
Gabriella Mirabelli, CEO / Co-Founder, ANATOMY

Speakers:
Blair Murav, Sr. HR Business Partner, Turner
Yvette Rodriguez, Director, Talent Acquisition, Netflix
Matthew Wagner, Director, Executive Search, NBCUniversal

Datavize Masterclass

*Please note: There will be a five minute break between each session

OTT Mavericks

Forward-thinking programmers are launching their own OTT services—going over-the-top of traditional distributors like cable companies—and learning that selling directly to customers brings a whole new set of challenges and opportunities. We'll hear from the people on the front line of dealing with issues like customer acquisition and retention, subscriber funnel optimization, privacy concerns, big data analysis, and more.

Moderator:
Charles Mellilo, SVP, Global Client Services, NeuLion, Inc

Speakers:
Jennifer Ball, EVP, Marketing and Content Partnerships, Univision Communications Inc
Pola Changnon, SVP, Marketing, Creative and Brand, Turner Classic Movies (TCM) and FilmStruck
Arlen Marmel, General Manager, VRV
Adam Ware, Head of Digital Media, The Tennis Channel

The Growth of Advanced TV

Join Laurel Bernard, President of Entertainment Marketing at the marketing technology company Simulmedia, for a fascinating discussion of how Advanced TV is changing the television advertising landscape. How are advertisers targeting audiences over demos through science and software? How is the technology closing the loop for advertisers and for TV tune-in conversion? What are some of the cross-platform targeting opportunities, and how does Advanced TV allow experts to test promo creative post-launch to inform in-season promotion? Miss this session, and you'll be left behind.

Speaker:
Laurel Bernard, President of Entertainment Marketing, Simulmedia

Bye-Bye, Idiot Box. Hello, Smart TV.

The "idiot box" is a distant memory. Television has transformed into a smart-device ecosystem that transcends time and space as consumers seamlessly watch their favorite programming when they want, where they want. And every step of the way, their devices are watching back, creating a treasure trove of actionable information about viewing habits, engagement, advertising effectiveness, and much more. How can programmers and showrunners leverage this unprecedented flood of data to acquire and retain fans who have limitless viewing options? How can brands and agencies hone in on the KPIs that really matter in a post-ratings environment? Our panel of experts, who are all working on the bleeding edge of next-gen TV, will shed light on the rapidly shifting smart TV landscape and reveal exactly what they're learning from all that data.

Moderator:
Jason Damata, Executive Editor at TV[R]EV & CEO and Founder, Fabric Media

Speakers:
Geoff Katz, SVP, Advertising Product Management, FOX Networks Group
Stephen Mulderrig, VP, Broadcasting & Cable, iSpot.tv
Amanda Taylor, CEO and Co-Founder, DanceOn

New Fundamentals Masterclass

*Please note: There will be a five minute break between each session

Where Next for Promos?

In this follow-up to his 2015 session on the future of channel branding, Charlie Mawer, Executive Creative Director of Red Bee Creative, takes a provocative look at why promo campaigns still look remarkably similar to the way they did 30 years ago, considering that both the environment they are viewed in and audience behavior have shifted so radically.

How do we as an industry start to embrace greater innovation in promotional campaigns to keep pace? From the shape and length of campaigns, smart targeting, and hyper-personalization to tips on how to plan "reactivity" and get the best results on different platforms, this stimulating session takes you through groundbreaking promotional strategies and shows how brands and broadcasters have used new techniques to engage with audiences beyond traditional trailer edits.

Speaker:
Charlie Mawer, Executive Creative Director, Red Bee Creative

Big Data Brings Your Audience into Focus

If you need to engage an audience, which information would be more useful?:
Males 18–34
or
28-year-old guys in New York, Philly, and Boston who love Judd Apatow movies, collect Funko toys, follow YouTuber Mark Plier, play "Call of Duty" on X-Box, like Arby's better than McDonald's, are most active on Facebook Wednesday and Sunday nights, and used #maythe4thbewithyou more than any other hashtag last month

In this interactive session, we'll walk you through new social data tools on the market and show you how to extract deeper audience insights than you ever could have imagined.

Speakers:
Ian Roberts, Founder & CEO, Hive
Greg Weinstein, Founder and Chief Strategist, Contenuity

Anthropology 101: Origin and Evolution of the Branded Content Species (genus: SNL)

In this session, we examine the cumulative change in the population of "branded organisms" that have evolved over a very short period of time. The session focuses on the appearance of new forms of content and new ways of thinking about how we communicate with and entertain audiences through singular yet multiple-sell messages. We'll look at the first identified examples of this species, which originated on "Saturday Night Live," as well as the evolutionary process by which branded content devices have developed through successive iterations. We'll also explore the appearance of new species and varieties through natural selection, content mutation, and hybridization, along with the influence of processes, strategies, and environment as they continue to shape this very intriguing species before our very eyes.

Speakers:
Megan Callahan, Writer, "Saturday Night Live"
Elaine Cantwell, CCO, Broadway Video Enterprises
Britta von Schoeler, President, Broadway Video Enterprises

'Yeah, Yeah, Yeah Guitar Giveaway'

Our friends at Stephen Arnold Music are doing a 'Yeah, Yeah, Yeah Guitar Giveaway.' You must be present to win!

Sponsored by:

Networking Break

Grab a coffee, chat with colleagues, and meet some of the best creatives and marketers in the world.

Creative Entrepreneurs Coffee Break

"PromaxBDA 2017 Agency Wrap-Up"

What did we learn? What next? Before we agency leaders head home, let's sum up the conference... and look ahead.

Speakers:
Joel Pilger, Consultant, RevThink
Tim Thompson, Chief Revolution Thinker, RevThink

Presented by:

In partnership with RevThink

KEYNOTE: When Brands Take a Stand: Activism or Capitalism?

Never before have we seen so many brands stepping forward and taking strong stands on what is happening in the political and cultural landscape. As politics, public policy, and human rights take center stage, and as consumers passionately embrace deeply divided ideologies, brands have not only reacted to the social climate, but in many cases they have also been cultural leaders in communicating their positions. What drives a brand to take a stand, and is its mission brand-based or just good business? What causes a well-meaning attempt to backfire as it did with Pepsi's Kendall Jenner ad?

Moderator:
Katy Steinmetz, San Francisco Bureau Chief, Time Magazine

Speakers:
Peter Benedek, Founding Partner, Board Member, United Talent Agency
Kim Burdges, Director of Marketing & Digital Production, TBS’s Full Frontal with Samantha Bee
Brad Jenkins, Managing Director and Executive Producer, Funny Or Die DC
Rajiv Menon, Director of Cultural Strategy, Civic Entertainment Group

KEYNOTE: State of Our Art

This perennial favorite of The Conference is a true celebration of the best of the best in promotional content creation. As our world seemingly becomes more divided and fractured than ever, one global constant connects us -- our art. Art inspires us. Art entertains us. Art can move us to tears, to laughter and to act. This year, we circle the globe and look at the video content on TV and online that is inspiring action and change. This is the State of Our Art.

Speakers:
Lucinda Martinez, SVP, Multicultural Marketing, HBO
Scott Rowe, SVP, Communications & Domestic Marketing, Warner Bros. Worldwide Television Marketing

Sponsored by:

Pre-Awards Cocktail Reception

Kick off the evening's festivities and raise a glass with your friends and colleagues from across the industry.

Presented by:

TEN Exhibit and Auction Ends

Bidding closes on this one-of-a-kind exhibition and silent auction at The Conference. Signed prints and rare works are all up for bid.

100 percent of the proceeds go to Promo Pathway to fund the first accredited Preditor training program in the nation. Built on the tenets of diversity and inclusion, Promo Pathway provides career opportunities to talented, diverse youth within the entertainment industry.

Curated by:

Doors Open for the PromaxBDA Awards 2017 Ceremony

Celebrate the best entertainment marketing and design from the past year as we see who is named Global Excellence and North America Marketing Team and Agency of the Year.

Hosted By:
Jonathan Kite, Comedian

Presented by: