Registration Open

Obtain your conference badge or ask questions. PromaxBDA staff are always available at the registration desk.

Broadcast Network Affiliate Meetings

Check with network for specific information.

Registration Open

Obtain your conference badge or ask questions. PromaxBDA staff are always available at the registration desk.

Continental Breakfast

Sponsored by:

Official Station Summit Open

Don't miss the official introduction to Station Summit, including our opening video, presented by our official design partner, Buenos Aires-based Superestudio. Opening remarks by PromaxBDA Chair, Scot Chastain, and PromaxBDA President and CEO Steve Kazanjian.

Speakers:
Scot Chastain, PromaxBDA Chair; EVP, Affiliate Marketing and Development, NBC Television Network
Steve Kazanjian, President and CEO, PromaxBDA

KEYNOTE: Innovation by Design: Designing Your Own Future

Fasten your seat belts! Erik Qualman, best-selling author of "Socialnomics," takes you on a wild ride into the future of television. To get there, you must understand social shifts and instill a culture of creativity around you. This fun, engaging keynote presentation looks at future trends and their impact on your organization. Acquire a road map for getting to a future state faster. Leap over pitfalls of incremental change, and land on a foundation of practical innovation principles. Now is the time to make sure you are the disruptor and not the disrupted. Your future's so bright . . . . well, you know what you gotta do.

Speaker:
Erik Qualman, Best Selling Author & Motivational Speaker

Broadcast Network Affiliate Meetings

Check with your network for specific information

Mirage Events Center B
Montego A/B/C/D
Grand Ballroom
Mirage Events Center C1 & C2

Welcome Reception at 1 OAK

1 OAK brings a unique combination of art, fashion, and celebrity status to the nightclub world. Celebrate the start of Station Summit at Las Vegas' premier nightclub destination, courtesy of Atlas Talent Agency.

Station Summit registered attendees only; conference badge required for entry. 1 OAK is located inside The Mirage.

Sponsored by:

Registration Open

Obtain your conference badge or ask questions. PromaxBDA staff are always available at the registration desk.

KEYNOTE: Dr. Phil McGraw: Fifteen Years and Counting!

Twenty years into his career, Dr. Phil McGraw sits atop one of the most burgeoning and prolific brands in our industry today. Executive Producer and host of his eponymous #1 show in daytime, Executive Producer of Emmy award-winning THE DOCTORS, and Executive Producer and Creator of the #1 new primetime series, BULL, he is also launching DAILY MAIL into syndication this Fall. Keeping it all in the family, he works alongside son Jay at Stage 29 Productions with multiple projects in development, a publishing company boasting multiple New York Times #1 bestsellers, and a market-dominant smartphone app, DOCTOR ON DEMAND, revolutionizing the medical space. Add a music publishing and performing company with son Jordan, and a record-breaking lifestyle brand and charitable foundation with his wife, Robin, and you just begin to understand the reach and influence of the iconic brand. And in today’s can’t-miss keynote, he will pull the curtain back and share his unique insights and core strategies so you can be a force for change in your family, your life, and your organization.

Speaker:
Dr. Phil McGraw, Host and Executive Producer

Program Distributor Day Meetings & Events

Check with your program distributor partners for specific information.

		Grand Ballroom A/F & D/E				Montego A/B/C
		Barbados A/B				Martinique A/B
		St. Croix				St. Thomas A/B
		Bermuda A/B

Hospitality Suites

Visit PromaxBDA Registration Desk for more information.

Telemundo Affiliates Meeting

Check with Telemundo for more information.

Registration Open

Obtain your conference badge or ask questions. PromaxBDA staff are always available at the registration desk.

Continental Breakfast

Sponsored by:

KEYNOTE: State of Our Art

This perennial favorite of The Conference is a true celebration of the best of the best in promotional content creation. As our world seemingly becomes more divided and fractured than ever, one global constant connects us -- our art. Art inspires us. Art entertains us. Art can move us to tears, to laughter and to act. This year, we circle the globe and look at the video content on TV and online that is inspiring action and change. This is the State of Our Art.

Speakers:
Rachel Mizuno, SVP, Marketing, U.S. Distribution, Sony Pictures Television
Scott Rowe, SVP, Communications & Domestic Marketing, Warner Bros. Worldwide Television Marketing

Food for Thought: Turning Information into Action

Drowning in data? What are all these numbers trying to say? And how do you turn information into action? Meet Dwight Riskey, PhD, the former CMO for three business divisions at PepsiCo and godfather of the SunChip. After a lifetime immersed in data and consumer behavior in the snack food industry, Dwight shares his winning formulas for marketing success in this example-packed session. See how to unleash your brand potential. Find out what it takes to really understand consumers. And discover how advertising works. Bring an appetite for innovation, and get ready to taste success at your station. Yes, snacks will be served.

Speaker:
Dwight Riskey, Founder, Riskey Business Solutions

OTT and Me

Only 23 percent of personal screen time is now live linear TV. Gone are the days when viewers flipped through the dial looking for your station. What can you do to future-proof your brand? In this information-packed session, the international research and consulting company SmithGeiger shares the latest OTT trends and reviews the impact that new viewing habits are having on linear TV. Learn about the OTT behavior of key daypart audiences, gain insights into your new competitive set, understand the need for an aggressive OTT strategy, and explore the way OTT is fundamentally changing linear TV promotion on air, online, and in social media. You'll walk away with new data, new insights into the future, and new inspiration for the possibilities of your team not just surviving but thriving in a world of ever more on-demand video content.

Speaker:
Andrew Finlayson, EVP Digital and Social Strategies, SmithGeiger

Extending Your Digital Dollars

Digital resources are figuring into media planning more than ever. How do you pick the right outlets and measure success? Find out how digital placements can stretch your budget and where social media fits into your media mix. Meet some of the best in our business in this information-packed session, and learn hot new trends and best practices for this year and beyond.

Moderator:
Merry Aronson, Founding Partner, MerryMedia

Speakers:
Adrianne Anderson, VP, Creative Services, KTLA, Los Angeles
Molly Kelly, Corporate Director of Media Strategy, Weigel Broadcasting Co, Chicago IL
Ari Pitchenik, VP, Affiliate Marketing & Co-Op, Warner Bros. Worldwide TV Marketing

It's Raining Spots!

As Mark Twain once said, "Everybody talks about the weather, but nobody does anything about it." Until now. Weather is probably the single most important content category at your station, but the fact is your meteorologists haven't changed their tactics in 20 years! Now, in this example-packed session, evil mind manipulator Greg Derkowski reveals tactics that work in a multiplatform world. You'll learn the essential elements for driving audience retention and weather tune-in—transforming typical teases into irresistible reasons to watch your station's weathercast—now! It's a how-to guide you can put to work immediately.

Speaker:
Greg Derkowski, Audience Retention Specialist, 602 Communications

Lessons to Lead By: Valari Staab

Valari Staab is President of NBCUniversal Owned Television stations, a division of NBCUniversal that includes 30 local NBC and Telemundo owned stations, a regional news network and two national multicast networks, COZI TV and TeleXitos. Since she joined NBCUniversal in 2011 as President of NBCUniversal’s local stations division, Staab has strategically used NBCUniversal’s investment in its stations to spearhead efforts that have helped to reinvigorate NBC and Telemundo station newsrooms all across the U.S. and in Puerto Rico. Under her leadership, the stations have experienced a complete transformation and have unveiled first-of-its kind weather technology to help viewers stay ahead of severe weather threats, expanded or launched investigative and consumer units that are shedding a light on questionable practices and affecting positive changes in local communities, as well as expanded local news programming and debuted digital products to help audiences stay informed on-the-go. Staab launched her career in broadcasting as a college student. She worked in marketing and research for KLTV in Tyler and then KPRC in Houston, Texas. Before joining NBCUniversal, Staab primarily was with the ABC Owned Television Stations for 23 years, where she ran research; creative services and served as President and General Manager of three stations. In “Lessons to Lead By,” Staab will share advice that has helped her manage her career, achieve business goals and craft her own leadership style.

Moderator:
Scot Chastain, PromaxBDA Chair & EVP, Affiliate Marketing and Development, NBC Television Network

Speaker:
Valari Staab, President, NBCUniversal Owned Television Stations

Countdown to Success: How to Launch Your Personal Leadership

Who are you as a leader? What are your core values? How do your words and actions impact those around you? Above you? Meet Judy Goldberg, world-renowned leadership and productivity expert. Now, in this personally challenging and inspiring session, take a deep dive into you. Discover key principles for leading up, across, down, and outside an organization. Leave with stories, practical tools, and a few techniques that will help you become the leader you want to be.

Speaker:
Judy Goldberg, Founder, Wondershift Ltd. 

Zero Budget Magic: Doing More With Almost Nothing

You've seen State of Our Art, the PromaxBDA signature showcase of the very best marketing and creative services in the world. It's inspiring for sure, but how do you take that inspiration and put it into practice with limited station resources? Welcome to Zero Budget Magic, the newest can't-miss Station Summit signature showcase. Suzanne Grethen from Hearst and Marty Frey from NBC have teamed up to present great work from around the broadcasting industry with only one thing in common: zero budget. Learn ways to creatively expand your resources without expanding your budget. Will you see something that sparks a fresh idea? You can take it to the bank!

Speakers:
Marty Frey, Senior Director, NBC Affiliate Marketing & Special Projects, NBC Universal
Suzanne Grethen, VP, Promotion and Marketing, Hearst Television

The 2017 PromaxBDA Awards at Station Summit

Who will take home the gold? Join us as we celebrate the outstanding creativity of our marketing and promotion community.

Hosted By:
Mario Lopez, Host, Extra, the Emmy® Award–winning entertainment news program

The CW Affiliates Meeting

Check with The CW for specific information.

Adobe Premiere Pro: Tips and Techniques to Rock Your World

Are you ready to take your editing skills to the next level? Have you heard about Adobe Creative Cloud, but you're not sure it's right for your station? Learn how solutions like Adobe Premiere Pro and Team Projects (beta) allow you to collaborate on news stories, commercials, or promos and share faster than current workflows. This session is designed for technically minded marketing and creative services managers looking to sharpen their skills and improve productivity. Take what you learn back to your station, and get ready to rock!

Speaker:
Maxim Jago, Adobe Master Trainer, Filmmaker, and Futurist

Finding Engagement: How to talk to Your Audience on Social Media

Viewers are glued to a screen—but it's not necessarily the television. If you have trouble figuring out the difference between a promo, a tweet, and a post, then let social media guru Bex Schwartz guide the way. Find out how to talk to your audience while they're busy doing other things. How can you promote your brand without seeming like a shill? What's the best voice to use on each platform? Get tips, techniques, and best practices for using social media to turn eyes back onto the screen that counts.

Speaker:
Bex Schwartz, ECD of Awesomeness, Alkemy X

Avid Media Composer: Supercharge Your Edit

Fasten your seat belts, and get ready to take your skills to the next level. Avid Media Composer® is the tool embraced by top movie, television, and broadcast editors. But are you making the most of it? Our product specialist will share top tips and tricks for improving efficiency and will run through the latest features, including ScriptSync, PhraseFind, Source Browser, LUTs, color tools, graphics, titles and more. This session is designed for technically minded marketing and creative services managers. Take what you learn back to your station, and get ready to power through HD and high-res editing faster and easier than ever before.

Speaker:
Michael Krulik, Avid Principal Solutions Specialist, Avid

Getting it Done on a Deadline: Confessions of a Project Manager

You're already doing more than one job. Now you suddenly find yourself in charge of launching a multiplatform brand campaign. Or maybe installing a new set and putting it on the air. How do you juggle major station projects PLUS do your day job? Let Larry show you the way. Larry Shenosky is a station veteran and a trained project manager with a career of completing complex projects for companies like TEGNA, Discovery, and CNN. Learn the essential ingredients of a project plan. Avoid the pitfalls that derail TV station projects. And learn the secrets for delivering projects on time and on budget.

Speaker:
Larry Shenosky, Professional Services Manager, Cutting Edge

"NewsReady Guitar Giveaway"

Sponsored by:

Battle of the Promo Superstars!

The Promo Superstars are back! You told us how much you loved this session last year. Now we're back in 2017 with a whole new battle. The same ground rules apply: our Superstars are given the exact same news story (TSR), along with a tight deadline to turn around a tune-in promo for television. See how each team tackles the challenge. Music, announcer, copy, and editorial all come into play. Let the battle begin!

Moderator:
Dave Baumann, Marketing & Creative Director, Stephen Arnold Music

Speakers:
Scott Altus, Director, Creative Services and Marketing, KOMO-TV, Seattle WA
Kellen Dargle, Director of Promotions & Creative Services, WKYT, Lexington KY
Jamie Holmes, Director of Marketing, Programming and Creative, FOX 12 Oregon and PDX TV, Portland OR
Robyn Keeney, Director of Creative Services, KOVR-CBS13 / KMAX-CW31, Sacremento CA
Larry Watzman, Director of Marketing and Creative Services, WBNS-TV, Columbus OH

Iceberg or Titanic? Your Choice

After years of dominance, marketing and content creators are more threatened than ever. Fragmentation continues, trust questions dominate, and the gap between news consumers and local television newscasts widens even more. Nik Thompson and Jim Thomas from Magid are back with actionable answers for your marketing challenges. Lead your station through the adaptable, evolving, and ever-changing future. See survey results, share ideas, and plot your course for future success. We promise five takeaways to stop the leaking at your station right away!

Speakers:
Jim Thomas, VP, Marketing, Magid
Nik Thompson, Magid

Broadcaster Roundtable (Invitation Only)

Invited guests: please visit the PromaxBDA Registration Desk with any questions.

Happy Hour and a Half

Unwind after three days of meetings with a colleagues and friends — old and new!

Sponsored by:

Registration Open

Obtain your conference badge or ask questions. PromaxBDA staff are always available at the registration desk.

Station Group Meetings

Check with your station group for specific information